Core Insights - The article discusses the evolution and current state of WeChat's "Little Blue Bag" gift-giving feature, highlighting its unexpected popularity and the variety of gifts available [16][24][29] WeChat's Little Blue Bag Functionality - The Little Blue Bag feature was initially met with skepticism but has gained traction, with 93.7% of respondents aware of it and over 80% using it during the Spring Festival [16][24] - The feature allows users to send gifts individually or in groups, enhancing its usability for social interactions [21][24] Popularity and Sales Performance - During the Spring Festival, notable sales figures were reported, such as over 10 million yuan in sales for Three Squirrels and a 20-fold increase in GMV for certain brands [18][19] - The top three categories for gifts included food items, practical products, and emotional gifts, indicating a diverse range of offerings [19] User Engagement and Feedback - Users have shown a preference for quirky and unconventional gifts, with many expressing satisfaction in comments, suggesting a shift in how gifts are perceived [14][19] - The article notes that while the Little Blue Bag has gained popularity, it still faces challenges in competing with established e-commerce platforms in terms of product variety and pricing [26][28] Future Prospects - The company aims to embed the concept of e-commerce within WeChat through the Little Blue Bag, potentially changing consumer behavior over time [29][30] - There is an acknowledgment that for the Little Blue Bag to thrive, it must address pricing competitiveness and expand its product offerings beyond small gifts [28][29]