Core Viewpoint - The recent changes in WeChat's public account system, including the folding of service account messages, are aimed at reducing user disturbances and pushing businesses towards private domain marketing and video accounts [1][19][25]. Group 1: Service Account Changes - The introduction of features like content boosting and the folding of service account messages aims to streamline user experience and reduce the number of notifications users receive [1][12]. - Service accounts, which are primarily for businesses, have the ability to send service messages, but the recent changes mean that users may miss important updates due to the folding of these messages [16][18]. - Previously, service accounts had a limited number of push opportunities, but the new system enforces a more uniform approach similar to subscription accounts, impacting marketing strategies for businesses [14][16]. Group 2: User Experience and Engagement - Users are likely to experience increased disturbances from service accounts, leading to a potential decline in engagement with the content [7][17]. - The folding of service account messages means that users may not receive timely updates, which could affect their interaction with related mini-programs [18][19]. - The changes in the push notification system indicate a shift towards user choice, where users should have the option to manage their subscriptions rather than having a one-size-fits-all approach [30][31]. Group 3: Shift to Private Domain and Video Accounts - Businesses are encouraged to transition towards private domain marketing as the effectiveness of public accounts diminishes due to the new folding policy [19][20]. - The video account platform is highlighted as a more favorable option for businesses, as it does not face the same folding restrictions and allows for broader content dissemination [25][26]. - The shift towards video accounts may also introduce new revenue streams for businesses through certification and advertising fees [29].