Core Viewpoint - The report from Zhongyin International indicates that Weibo's second-quarter revenue grew by 2% year-on-year, exceeding market expectations by 2% and aligning with the bank's estimates [1] Financial Performance - Adjusted net profit margin reached 32.2%, benefiting from a one-time receivables reversal recorded in general and administrative expenses [1] - The bank anticipates a relatively weak online advertising performance in the second half of the year due to budget cuts from advertisers in the mobile and online gaming sectors, partially offset by stable e-commerce and certain fast-moving consumer goods sub-sectors [1] Strategic Initiatives - The company is committed to advancing investments, integration, and application of artificial intelligence within its core social ecosystem [1] Ratings and Price Targets - The bank maintains a "Hold" rating for Weibo, raising the target price for H-shares from HKD 79 to HKD 86, and for US shares from USD 10 to USD 11 [1]

Core Viewpoint - The 2025 Intangible Cultural Heritage Video Creation Conference will take place from May 24 to 26 in Wuyuan, Jiangxi Province, focusing on the integration of intangible cultural heritage and new media platforms [3][5]. Group 1: Event Overview - The conference is organized by the China Intangible Cultural Heritage Protection Association, the Shangrao Municipal Government, and six major new media platforms including Douyin, Kuaishou, Xiaohongshu, Bilibili, Weibo, and Hongguo [3][5]. - It aims to gather over 200 intangible cultural heritage inheritors and nearly 100 quality young creators to promote the storytelling of intangible cultural heritage through new media [5]. Group 2: Platform Initiatives - Douyin will establish a "Heritage Guardian" special section to support quality content and provide traffic support for 100 leading figures in intangible heritage dissemination [5][6]. - Kuaishou will collaborate with 100 outstanding intangible heritage creators to promote innovation and development in short video platforms [6]. - Xiaohongshu will engage 30 creators to integrate intangible heritage into daily life through impactful IPs [6]. - Bilibili will involve 14 intangible heritage UP owners and launch a "Micro Record of Intangible Heritage" campaign with a prize incentive [6]. - Weibo will recruit quality influencers to participate in the "Five Good" event and support the event's promotion [6]. Group 3: Cultural Experience - The conference will create immersive scenes showcasing intangible cultural heritage, including traditional food, music, drama, crafts, and folk performances [10][11]. - Various performances such as lion dances, traditional songs, and folk skills will provide diverse creative materials for creators and visitors [11].