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B站SEO优化指南:解锁B站搜索排名的奥秘
Sou Hu Cai Jing· 2025-10-17 04:37
Core Insights - Bilibili (B站) is a leading video content platform in China, with a large and loyal user base, but quality content alone is not sufficient to stand out in a competitive environment [1] - SEO (Search Engine Optimization) is a crucial strategy for creators to enhance video visibility, directly impacting traffic and revenue [1] Ranking Mechanism - The ranking algorithm of Bilibili is complex, considering multiple factors such as account weight, community contributions, verticality, originality, content quality, and user behavior data [3] - Account weight is fundamental, requiring stable viewership and active interaction, with community contributions like comments and bullet chats being particularly valued [3] - The algorithm favors creators who consistently produce original content in specific fields, as well as high-quality video content that demonstrates expertise and production value [3] - User behavior metrics, including click-through rates, completion rates, and interaction behaviors (likes, coins, collections), are critical indicators of content value [3] SEO Strategies - Effective keyword placement is essential, with core keywords integrated naturally into titles, descriptions, and the first 30 seconds of video content to enhance relevance [5] - High-quality content is the foundation of SEO, with the first 15 seconds of a video being crucial for retaining viewers [5] - Timing of video releases should align with user activity peaks, such as weekday mornings, lunch breaks, and evening leisure hours [7] - Tagging is an important aspect of SEO, with a focus on theme tags, popular tags, and long-tail tags to maximize exposure [7] Advanced SEO Techniques - Beyond basic strategies, creators can utilize paid promotions for initial traffic, establish social media networks for cross-platform engagement, and collaborate with other creators for mutual promotion [7] - Successful creators balance algorithm optimization with content originality, ensuring that high-quality content remains the core of their strategy [8]
哔哩哔哩上涨2.03%,报22.895美元/股,总市值96.35亿美元
Jin Rong Jie· 2025-07-30 14:46
Group 1 - Bilibili's stock price increased by 2.03% to $22.895 per share, with a total market capitalization of $9.635 billion as of July 30 [1] - For the fiscal year ending March 31, 2025, Bilibili reported total revenue of 7.003 billion RMB, representing a year-on-year growth of 23.63%, and a net profit attributable to shareholders of -9.102 million RMB, showing a significant year-on-year increase of 98.78% [1] - On July 17, Bilibili received a target price upgrade from Bank of America to $27, with a current rating of Buy [1] Group 2 - Bilibili, founded in June 2009 and officially named in January 2010, is a leading video community brand among China's younger generation, offering diverse video content to meet users' varied interests [2] - The company aims to enrich the daily lives of young people in China, promoting a community where users and content creators can interact based on shared interests across various fields such as life, gaming, entertainment, anime, technology, and knowledge [2] - Bilibili believes it can seize the significant opportunities presented by the "videoization" trend, which is expected to create a large video industry in China [2]
六大头部新媒体平台倾力助阵 2025非遗视频创作大会蓄势待发
Huan Qiu Wang· 2025-05-22 03:27
Core Viewpoint - The 2025 Intangible Cultural Heritage Video Creation Conference will take place from May 24 to 26 in Wuyuan, Jiangxi Province, focusing on the integration of intangible cultural heritage and new media platforms [3][5]. Group 1: Event Overview - The conference is organized by the China Intangible Cultural Heritage Protection Association, the Shangrao Municipal Government, and six major new media platforms including Douyin, Kuaishou, Xiaohongshu, Bilibili, Weibo, and Hongguo [3][5]. - It aims to gather over 200 intangible cultural heritage inheritors and nearly 100 quality young creators to promote the storytelling of intangible cultural heritage through new media [5]. Group 2: Platform Initiatives - Douyin will establish a "Heritage Guardian" special section to support quality content and provide traffic support for 100 leading figures in intangible heritage dissemination [5][6]. - Kuaishou will collaborate with 100 outstanding intangible heritage creators to promote innovation and development in short video platforms [6]. - Xiaohongshu will engage 30 creators to integrate intangible heritage into daily life through impactful IPs [6]. - Bilibili will involve 14 intangible heritage UP owners and launch a "Micro Record of Intangible Heritage" campaign with a prize incentive [6]. - Weibo will recruit quality influencers to participate in the "Five Good" event and support the event's promotion [6]. Group 3: Cultural Experience - The conference will create immersive scenes showcasing intangible cultural heritage, including traditional food, music, drama, crafts, and folk performances [10][11]. - Various performances such as lion dances, traditional songs, and folk skills will provide diverse creative materials for creators and visitors [11].