Industry Overview - The prepared food industry has been gaining momentum, becoming a dual focus for both capital and consumer markets, with a market size exceeding one trillion [1] - The competition is intensifying among frozen food companies, restaurant giants, and raw material suppliers, highlighting a battle over supply chain efficiency and brand influence [1] Company Strategies - Anjuke Foods has emerged as a pioneer in the prepared food sector, leveraging its cold chain logistics and processing technology, with its brand "Frozen Food Mr." focusing on the C-end market since 2018 [3] - In 2022, Anjuke's frozen dishes business experienced explosive growth, supported by a comprehensive product matrix covering all channels [3] - Sanquan Foods, a leader in the frozen rice and noodle market, has faced challenges with market growth slowing to an annual rate of 5.58%, prompting a shift towards prepared foods starting in 2020 [3] - New entrants like Weizhi Xiang and Qianwei Yangchu are reshaping the industry landscape by establishing competitive advantages through differentiated positioning and leveraging major client resources [3] Market Dynamics - The restaurant sector is also making notable cross-industry moves, with Guangzhou Restaurant achieving a compound annual growth rate of 13.58% in its mooncake business and positioning prepared foods as a second growth driver [4] - The gross profit margin for Guangzhou's frozen Cantonese products reaches 36.18%, significantly above the industry average [4] - The competition in the prepared food market has reached a fever pitch, driven by the stringent cost control demands of B-end restaurant clients and the quality and convenience expectations of C-end consumers [4] - Companies must build core competencies in cold chain logistics, product development, and brand building to secure a position in this blue ocean market, as the influx of participants may lead to an accelerated industry reshuffle [4]