广东省委农办常务副主任、省农业农村厅党组副书记、省乡村振兴局常务副局长黎明表示，广东实 施"媒体+"行动，依托粤沪年菜产业联盟，为年菜等产业发展导入更多生产、流通、科技、人才、媒 体、金融等方面的资源，"期待以上海为试点，扩大广东年菜的销售半径，助推广东年菜走向长三角、 京津冀等全国大市场"。 活动现场，广东年菜的丰厚"家底"逐一呈现：金汤大盆菜蒸腾着团圆的暖意，盐焗鸡闪烁着丰收的金 黄，鲜对虾晶莹如玉……这些承载着岭南年味的精品，不仅是广东现代农业与农产品食品化的集中展 现，更是即将挥师上海、进军长三角消费市场的"先锋阵容"。 据介绍，广东将组建专业化营销团队，以粤沪年菜产业联盟为主力军，实现产销精准高效对接，全力构 筑粤沪农业高质量发展的大平台。其中，今年1月中旬，广东将在上海发布《广东年菜选品标准》及"年 度二十大名品目录"。"广东年菜年货节"则将于1月下旬启动，并在上海核心商圈设立主题专区，同步开 启广东年菜线上商城。 粤沪两地，一南一东，产业互补性强，文化交融空间巨大。广东坐拥清远鸡、金鲳鱼、精品腊味等丰饶 物产，上海则兼具高度成熟的消费市场与辐射全球的渠道网络，粤菜的"鲜巧本味"与海派文化"精致创 ...

2026"媒体+"广 东年菜头一炮， 粤沪年菜产业联 盟成立吹响进军 上海前哨_南方 +_南方plus 新年伊始，万象 更新。1月7 日，"中国年·广 东味"—— 2026"媒体+"广 东年菜进上海营 销行动在广州隆 重启幕，打响新 年"媒体+"赋能 广东"土特产"第 一炮。 当天，"粤沪年 菜产业联盟"正 式揭牌成立，标 志着"媒体+"继 点亮广东百县千 镇万村、赋能湾 区农交会后，又 开启了跨区域联 动赋能年菜产业 的创举。这不仅 是岭南年味香飘 长三角的序曲， 更是"媒体+"深 度融合产业、激 活年节经济的一 次创新实践。 "媒体+"激活年 节经济引擎 活动现场，广东 年菜的丰厚"家 底"逐一呈现： 广州酒家的金汤 大盆菜蒸腾着团 圆的暖意，温氏 佳味的盐焗鸡闪 烁着丰收的金 黄，国联水产的 鲜对虾晶莹如 玉，恒兴集团的 金鲳鱼阵列齐 整……这些承载 着深厚岭南年味 的精品，不仅是 广东现代农业与 农产品食品化的 集中展现，更是 即将挥师上海、 进军长三角市场 的"先锋阵容" 。 广东年菜，源 于"鲜"、精 于"工"，近年来 创新农产品应用 场景，开拓出一 个内涵丰富、前 景广阔的新消费 蓝海。 行业数 ...

来北京路寻味蕉 岭，邂逅可带走 的客家文化丨文 明集市县域行 ⑩_南方+_南方 plus "来尝块猪肉丸 子暖暖身""老板 打包三包盐焗 鸡，有优惠 吗"......12月19日 至28日，文明集 市促消费系列活 动在广州北京路 商圈火热举办， 在梅州蕉岭展位 格外热闹，不少 市民朋友驻足展 位品尝客家美 食，零距离感受 世界长寿之乡的 独特魅力。 本次蕉岭展位展 销核心是三项标 志性非遗美食： 寓意"三元及 第"的三及第 汤、象征"五福 同圆"的客家手 工肉丸以及风味 独特的盐焗鸡。 展位设有非遗美 食试吃区，各种 特色娘酒、盐焗 系列产品琳琅满 目，让市民亲口 品尝地道佳 肴。"这个猪肉 丸弹牙爽口，还 能现场听到这些 产品背后的故 事，感觉吃下去 的不仅是美食， 更是文化。"市 民黄叔品尝后赞 不绝口，表示会 带着亲朋好友来 回购。 "今天带过来都 卖完了，消费者 都认同我们也开 心。"广东太乙 客家食品有限公 司行政总监刘晓 梅笑道。她指着 地上的泡沫箱， 早上刚到下午三 点左右基本卖没 了。她继续介 绍，这些美食不 仅有客家饮食的 智慧，更承载 了"长寿之乡"的 健康饮食理 念，"我们的丸 子都是用 ...

12月20日，由广 东省农业农村 厅、广东省总工 会、清远市人民 政府、中国人民 财产保险股份有 限公司广东省分 公司指导，清远 市农业农村局、 中国人民财产保 险股份有限公司 清远市分公司主 办的"天赋风土· 自在清远"2025 清远市暖冬消费 季暨"五大百亿 过大年"活动正 式在广州启动。 活动不仅带来丰 富的清远年货与 合作机遇，还带 来了众多消费利 好。据悉，即日 起至明年3月 底，清远将联合 各大媒体、消费 平台等，为消费 者投放超1800万 元消费券，开展 多元优惠举措， 借助"媒体+"优 势全力打造"全 链条、多场景、 沉浸式"暖冬消 费新体验，为全 国游客带来欢乐 和温暖。 "媒体+"消费： 暖冬到清远，优 惠享不停！_南 方+_南方plus 清远深度融入全 省"粤享暖冬 乐 游广东"部署， 即日起推出覆盖 景区、酒店、饭 店、娱乐场所等 全场景文旅消费 券。从满50减10 元的日常消费券 到5000减1000的 旅行补贴，八档 优惠层层递进， 切合消费者不同 需求，让旅游福 利落到实处。文 旅消费券通过云 闪付APP每日9 点准时发放，且 不限制用户参与 次数，可谓诚意 满满。 除此之外，清 ...

双企登榜广东50 强！封开杏花鸡 现代产业体系建 设成果凸显_南 方+_南方plus 12月12日，大湾 区农交会现场传 来重磅喜讯， 2025年广东农业 企业品牌价值50 强榜单正式揭 晓，肇庆封开县 两家畜禽企业强 势上榜！广东粤 宏康农业科技有 限公司位列第46 名，封开县广远 家禽育种有限公 司位居第50名， 双双跻身省级品 牌强阵。 作为广东省农业 领域极具权威性 的品牌评价，广 东农业企业品牌 价值50强榜单聚 焦企业品牌影响 力、产业贡献度 与市场竞争力， 其结果是对企业 综合实力的高度 认可。此次封开 两家企业同时上 榜，且均深耕畜 禽产业，既是对 企业自身发展的 肯定，更印证了 在封开杏花鸡这 企业，自2021年 成立以来发展迅 猛，如今已形成 家禽养殖、食用 农产品初加工、 批发零售于一体 的全链条布局。 一国家地理标志 区域公用品牌的 引领下，当地畜 禽产业集群化发 展、经营主体不 断壮大的良好态 势。 近年来，封开县 始终以品牌建设 为抓手，加大对 特色农业产业的 扶持力度，推动 政策、资金、技 术等要素向产业 集聚，逐步构建 起标准化、规模 化、品牌化的现 代农业发展体 系，为企业成 ...

根据《中华人民共和国食品安全法》及其实施条例等有关规定和临沂市食品安全监督抽检计划安排，为进一步保障食品安全，市市场监督管理局对餐饮食 品、食用农产品、粮食加工品等14大类食品1622批次样品进行了监督抽检，其中食用农产品、餐饮食品、调味品等12大类食品33批次样品不合格，检出农药 残留、兽药残留、食品添加剂超标等。 特此通告。 附件3 食品抽检不合格产品信息 序 号 标称 生产 企业 名称 标 称 生 产 企 业 地 址 被抽 样单 位名 称 被抽 样单 位地 址 食品 名称 规格 型号 商标 生产/购进 日期/批号 食 品 大 类 食品 细类 检验 机构 检 验 结 论 不合格项目 标准值 检测值 1 / / 兰陵 县万 家福 商贸 有限 公司 第六 连连 锁超 市 山东 省临 沂市 兰陵 县卞 庄街 道金 山路 翰邻 福城 沿街 商铺 2号 鸡蛋 / / 2025/1/4 食 用 农 产 品 鸡蛋 潍坊 市检 验检 测中 心 不 合 格 甲硝唑 不得检出 305.2µg/kg 2 / / 临沂 山东 豇豆 / / 2024/11/1 食 豇豆 山东 不 甲氨基阿维 ≤0.2mg/kg 0.42mg/kg ...

Core Viewpoint - Wens Foodstuff Group has made a significant donation of 40 million Hong Kong dollars to support disaster relief efforts, becoming the largest donor among mainland enterprises in this context [3][4][3]. Company Overview - Wens Foodstuff Group, a major player in the agricultural and livestock industry, has been operating for over 40 years, starting from a small farming operation to becoming a leading enterprise with over 100 billion yuan in revenue [8][19]. - The company has established a comprehensive industry chain that includes feed production, livestock farming, slaughtering, food processing, and sales, achieving full coverage from upstream seedling cultivation to downstream consumer sales [17][18]. Market Position - In 2024, Wens sold 30.18 million pigs, 1.208 billion chickens, and 517.53 million ducks, holding an 8% market share in the chicken market and ranking second in the pork market with a 4% share [21][22]. - Wens is a key supplier of "Chinese native chickens," with over one-third of the market share, meaning that one out of every three native chickens consumed in China comes from Wens [23][24]. Technological Innovation - Wens has invested significantly in research and development, with expenditures exceeding 5 billion yuan for six consecutive years, and 6.75 billion yuan in 2024 alone, integrating advanced technology into the entire farming process [31][32]. - The company has developed the largest live animal and genetic resource bank in China, achieving 100% self-breeding in yellow feathered chicken breeding and creating two new efficient lean pig breeds [34][36]. Collaboration with Farmers - Wens employs a "company + farmer" model, ensuring risk-sharing and profit-sharing, which has provided a safety net for farmers, even during industry downturns [56][60]. - In 2024, Wens helped 43,000 partner farmers earn a total of 11.843 billion yuan, with average annual income for farmers increasing from 111,000 yuan in 2015 to 275,000 yuan in 2024 [63][64]. Corporate Social Responsibility - The founder's "Great Harmony" philosophy drives Wens' commitment to social responsibility, focusing on urgent societal needs and contributing to education and disaster relief efforts [72][74]. - Wens has donated over 730 million yuan in the past decade, with a total of 94.1863 million yuan in social donations in 2024 alone [80][81].

Core Viewpoint - Guangdong Province is focusing on enhancing the quality and competitiveness of its livestock industry through a "media+" initiative, aiming to address challenges such as market structure adjustments and consumer demand shifts while leveraging media for brand building and market expansion [1][4][6]. Industry Overview - In 2024, Guangdong's total meat production is projected to reach 5.124 million tons, with a livestock industry output value of approximately 173.58 billion yuan, ranking among the top in China [1]. - The livestock sector in Guangdong is characterized by a large scale, complete supply chain, and distinct features, with significant advantages in smart farming and industrial cluster development [1]. Action Plan - The "media+" initiative includes three main projects: brand building and trust, production-sales connection and market expansion, and technology empowerment and industry upgrading [1][4]. - The plan aims to achieve six goals within three years: brand elevation, production-sales efficiency, market confidence, technology empowerment, talent revitalization, and integration efficiency [4]. Media's Role - Media is seen as a crucial driver for industry transformation, moving from simple advertising to creating cultural symbols for products and guiding consumer behavior [4][6]. - The "12221" marketing system has been successful in aligning production with market demand, and similar strategies are being applied to the livestock sector [3][4]. Consumer Engagement - The initiative aims to enhance consumer understanding of livestock products, emphasizing quality and health, and to create a transparent supply chain [6][9]. - Events and campaigns are being organized to promote local specialties and enhance brand recognition, such as the "Chinese Native Chicken Culture Promotion Center" and various food festivals [8][9]. Future Directions - The integration of media into the livestock industry is expected to facilitate product traceability, promote advanced practices from abroad, and create a comprehensive ecosystem linking production, consumption, and tourism [6][8].

Core Insights - The article highlights the impressive growth of Wens Foodstuffs Group, projecting revenue to exceed 100 billion yuan by 2024, with a cumulative dividend exceeding 30.1 billion yuan and an average annual income increase of 147% for 43,000 cooperative farmers [1][7] - Wens has successfully navigated the volatile "pig cycle" in the agricultural sector, demonstrating resilience and strategic integration of capital, industry, and technology over the past decade [1][4] Financial Performance - Wens Foodstuffs achieved a revenue of 48.2 billion yuan at its IPO and is expected to surpass 100 billion yuan by 2024 [1] - The company has implemented 15 cash dividend distributions totaling 30.11 billion yuan, with a cash dividend rate of 60.1% [4] - As of the end of 2024, Wens has repurchased 81.66 million shares for a total of 1.5 billion yuan, signaling strong internal confidence [4] Strategic Initiatives - In 2025, Wens will officially launch the "Wens Livestock" and "Wens Ingredients" brands, marking a strategic shift towards the food sector [3][5] - The company has developed a comprehensive ecosystem around its products, including cultural initiatives and partnerships to enhance consumer recognition and product value [8] Technological Advancements - Wens has invested over 3 billion yuan in digital transformation, utilizing cloud computing, big data, and AI to manage millions of livestock [9] - The company has also invested 6.6 billion yuan in environmental protection, establishing a circular economy model that converts waste into resources [9] Social Responsibility - Wens has partnered with 43,000 farmers, paying out 10.8 billion yuan in breeding profits in 2023, significantly increasing average annual income from 111,000 yuan to 275,000 yuan over ten years [7] - The company has donated over 470 million yuan through the Beiying Charity Foundation, receiving a 5A rating from provincial foundations [11] Governance and Culture - Wens emphasizes a strong governance structure with a focus on management succession and cultural integrity, promoting a work ethic of diligence and effectiveness [10] - The company's practices align closely with national strategies, contributing to food security and rural revitalization efforts [11]

Core Viewpoint - The article highlights the transformation of Wens Foodstuff Group from a traditional farming business to a modern agricultural enterprise through technology and innovation during the "14th Five-Year Plan" period, aiming for a revenue exceeding 100 billion yuan in 2024 [1][2]. Group 1: Company Transformation - Wens Foodstuff Group has evolved from a small-scale farm in 1983 to a major player in the livestock industry, focusing on poultry and pig farming, and has diversified into related businesses [1]. - The company is leveraging technology to enhance productivity, with a focus on developing new productive forces in agriculture, emphasizing the importance of technology in breaking through traditional agricultural challenges [2]. Group 2: Technological Advancements - Wens is the only domestic company with a self-developed pig gene chip, establishing the largest livestock and genetic resource bank in China during the "14th Five-Year Plan" [2]. - The company has implemented smart farming practices, achieving a significant increase in livestock efficiency, with the market rate for meat pigs rising from 88% to 93% and for meat chickens from 90% to 95.1% from 2021 to mid-2025 [2]. Group 3: Industry Integration - Wens has created a closed-loop full industry chain from raw materials to processing and sales, marking its transition towards becoming a "food service provider" [3]. - The company has invested in modern farming models, enhancing its collaboration with farmers and local communities, which has led to increased income for local villages [3]. Group 4: Social Responsibility - Wens Foodstuff Group is committed to social responsibility, exemplified by its "Love Farmers Protection" plan, which provides various insurance options for farmers [3][4].