海口骑楼老街张灯结彩，年味扑面而来。海口市融媒体中心记者 康登淋 摄 新春将至，椰城海口暖意融融，旅游消费市场持续升温。本土老字号凭借深厚底蕴与地道风味"圈粉"无数，新晋本土品牌则以创意伴手礼推陈出新，机场 口岸、历史街区内购销两旺，老字号与新品牌同台出彩，共同为海口新春旅游消费旺季注入别样活力。 2月3日，海口美兰国际机场的沿江鸡饭店内香气扑鼻。一边是令人垂涎的饭菜，另一边的货架上整齐摆放着盐焗鸡、椰子饭、山兰酒等本地特色产品。不 少旅客用餐后，会带上一份伴手礼，让地道的"海口味道"为旅途再添一抹亮色。 作为海南首个"中华老字号"，海口龙华沿江饭店深耕海南风味80多年，凭借地道的文昌鸡积累了高人气。"我们在美兰机场开设了3家门店，兼顾餐食与伴 手礼销售。旅游旺季到来，门店客流量大幅攀升，仅盐焗鸡单日销量就近300只。"海南沿江饭店投资管理有限责任公司董事长符之望介绍。 为了让更多人了解海南风味、海口特色，沿江饭店将门店开到北京、上海、重庆等城市，更走出国门落户新加坡。各地门店还结合当地口味创新推出椒麻 鸡、口水鸡等产品，让椰城老字号在守正创新中香飘海内外，持续焕发新活力。 骑楼老街上，红灯笼、金福字将街区装 ...

■"银发经济"新浪潮：适老化设计如何催生"青春化"市场 银发经济，一头连着经济发展，一头牵系民生福祉。截至2024年底，全国60岁及以上老年人口达3.1亿人，预计到2035年，这一群体数量将超4亿 人，银发经济规模有望突破30万亿元。这个庞大群体催生的，远不止于传统的养老与照护需求，更是一个向往活力、快乐与自我实现的"青春 化"新市场。记者观察到，一场从"被动养老"到"主动享老"的消费变革，正从供给侧悄然发生。 在浙江义乌的电商平台上，一批专为老年人设计的益智玩具，正成为新的增长点。 ■"新国补"激发购车热 助力车市"开门红" 新年伊始，新一轮"国补"政策正式落地。今年，申领汽车报废更新补贴旧车的注册登记时间进一步放宽。汽车以旧换新补贴方式从定额补贴调整 为按照新车售价比例给予补贴，报废更新最高补2万元，置换更新最高补1.5万元。这意味着购买价值更高、技术更先进的节能环保新车的消费 者，能够获得相对更高额度的补贴支持。 在河北，今年保定市共有290余家汽车销售企业参与以旧换新活动，1至2月，保定市共安排补贴资金14652万元，确保政策真正惠民利企。 在河南省漯河市，当地组织55家知名汽车销售品牌联动推出"厂家 ...

■"银发经济"新浪潮：适老化设计如何催生"青春化"市场 银发经济，一头连着经济发展，一头牵系民生福祉。截至2024年底，全国60岁及以上老年人口达3.1亿人，预计到2035年，这一群体数量将 超4亿人，银发经济规模有望突破30万亿元。这个庞大群体催生的，远不止于传统的养老与照护需求，更是一个向往活力、快乐与自我实现的"青 春化"新市场。记者观察到，一场从"被动养老"到"主动享老"的消费变革，正从供给侧悄然发生。 在"中国木制玩具城"浙江云和，企业对"青春化"市场的理解十分深入。这里的木玩企业已研发200多款老年益智类产品。它们的功能不仅 是"锻炼"，更是为了创造社交场景和竞技乐趣。 在浙江义乌的电商平台上，一批专为老年人设计的益智玩具，正成为新的增长点。 《中国老龄产业发展报告》预测，从2020年到2050年，中国老年人口的消费潜力将从约4.3万亿元增加到约40.6万亿元。业内人士认为，在人 均预期寿命持续提升、人工智能驱动经济转型的今天，释放银发经济活力，正为经济高质量发展开辟新蓝海。 ■"新国补"激发购车热 助力车市"开门红" 新年伊始，新一轮"国补"政策正式落地。今年，申领汽车报废更新补贴旧车的注册登记 ...

作者：邹尚伯、王华美 近日，河北省邯郸市馆陶县前市庄西村党支部书记袁邯生的直播间里，金黄诱人的盐焗鸡刚上架，订单 就不断跳动，近四小时直播就能卖出近1000只鸡。据了解，馆陶县"一品一播"行动开展以来，创新推 出"田间直播"模式，将直播间直接搭建在种植基地。主播现场采摘、试吃，详细介绍种植过程与产品优 势，让消费者直观感受"看得见的新鲜"。为保障产品质量，该县构建"商务验厂+部门抽检+直播复核 +售后跟进"闭环机制，还建立专业化主播孵化体系，目前，累计培训4000余人次，培育带货主播511 人。 0:00 新华社音视频部制作 ...

Group 1: Economic Growth and Investment - Chaozhou's GDP has crossed three hundred billion thresholds during the "14th Five-Year Plan" period, achieving historical high growth rates and ranking third in the province for the first three quarters of 2025 [2] - The city has signed investment agreements that have reached new highs for three consecutive years, with over 800 projects totaling more than 60 billion yuan under construction [2] - The traditional industries of ceramics and food are undergoing rapid upgrades, with Chaozhou becoming the leading production area for smart sanitary ware in China [2][4] Group 2: Technological Innovation - Chaozhou leads the innovation sector in the Guangdong East-West North region, with the number of provincial doctoral workstations increasing for five consecutive years [3] - The city has established a complete industrial chain for smart sanitary ware, with annual production reaching 5.6 million units, accounting for nearly one-third of the national output [4] Group 3: Cultural and Tourism Development - Chaozhou has been recognized as a "World Food City," contributing to the growth of its cultural tourism brand and achieving a 171.91% increase in tourism revenue compared to 2021 [5][6] - The city has implemented measures to attract tourists, with the number of visitors expected to reach 5.284 million in 2025, a 97.7% increase from 2021 [6] Group 4: Agricultural Development - The total output value of Chaozhou's agriculture, forestry, animal husbandry, and fishery increased from 19.627 billion yuan to 23.681 billion yuan from 2021 to 2024, with an average annual growth rate of 6.5% [7] - The city has focused on developing the Phoenix Dan Cong tea industry, with tea production expected to exceed 9.5 billion yuan by 2025 [8]

Core Insights - During the "14th Five-Year Plan" period, Chaozhou's GDP has successfully crossed three hundred billion thresholds, achieving a historical high in growth rate, ranking third in the province for the first three quarters of this year [1] Economic Development - Chaozhou has significantly enhanced its economic strength and urban capacity, showcasing vibrant high-quality development [1] - Key economic indicators such as fixed asset investment, infrastructure investment, real estate development investment, and total agricultural output value have ranked first in the province [1] - The city has seen multiple indicators like general public budget revenue, technological transformation investment, tax revenue, and loan balance frequently ranking among the top in the province [1] Industrial Transformation - The city is transitioning its industrial development from "small and scattered" to "large, strong, and optimized," with traditional industries like ceramics and food upgrading rapidly [2] - The ceramics industry has been recognized as a characteristic industrial cluster for small and medium-sized enterprises in Guangdong, becoming the leading region for smart sanitary ware production in China [2] - The production and export volumes of smart sanitary ware and traditional products like Cantonese preserved fruits and salt-baked chicken are ranked first nationally [1][2] New Industries and Innovation - New sectors such as new materials and renewable energy are emerging rapidly, with the delivery of the first commercial 300 kW SOFC power generation project in the country and the establishment of the largest fish-solar complementary photovoltaic project in eastern Guangdong [2] - The production and sales of ceramic components for optical communication and semiconductor packaging are leading globally [2] - The number of "Four Up" enterprises and "Large, Strong, Optimized" enterprises has increased by 38.6% and 50% respectively over five years, while specialized and innovative small and medium-sized enterprises and high-tech enterprises have seen growth of 9 times and 2.7 times respectively [2] Urban and Rural Development - Chaozhou is advancing its "Hundred Million Project" with significant improvements in urban and rural aesthetics, achieving good ratings across all counties and districts [2] - The city has completed the renovation of nearly 200 old urban communities and built 48 urban parks, integrating refined beauty into the urban fabric [2] - Over 180,000 cases of "six chaos" rectification and 25,000 households of "micro-renovation" for rural housing have been completed, with all towns achieving full coverage of beautiful market town construction [3]

Core Insights - The "One Product One Broadcast" initiative in Guantao County effectively addresses the issue of disconnection between agricultural production and sales, enabling local specialty products to reach a national market and improve rural employment and living conditions [1][2]. Group 1: Agricultural Products and Sales - The initiative has introduced a "field live broadcast" model, allowing local products like cherry tomatoes to be showcased directly from the farms, leading to a surge in orders and transforming previously unsold products into popular items [3][4]. - The sales of black wheat and late autumn yellow pears have seen explosive growth, with improved packaging for core products resulting in a threefold increase in sales for black wheat flakes and a 5% reduction in damage rates for eggs [3][4]. Group 2: Community Engagement and Employment - Local leaders, such as village party secretary Yuan Hansheng, have transitioned from traditional selling methods to live streaming, significantly increasing sales and creating job opportunities for villagers [4][5]. - The initiative has not only boosted individual incomes but also funded community improvements, such as road repairs, showcasing the broader impact of e-commerce on rural development [4]. Group 3: Product Promotion and Market Expansion - The platform has tailored promotional strategies for unique products like sesame sauce eggs, enhancing their market visibility through detailed presentations and live demonstrations [5][6]. - Traditional businesses have successfully shifted from reliance on offline sales to a national online market, revitalizing their operations and contributing to local economic growth [5][6].

Core Viewpoint - The "Guangdong Year Cuisine Marketing Action" was launched in Guangzhou, aiming to promote Guangdong's traditional dishes in Shanghai and the Yangtze River Delta market through the establishment of the "Guangdong-Shanghai Year Cuisine Industry Alliance" [1][3]. Group 1: Industry Development - The Guangdong Year Cuisine Industry Alliance was officially established to enhance the marketing and distribution of Guangdong's traditional dishes [3]. - Guangdong plans to form a specialized marketing team to ensure efficient production and sales connections, aiming to create a high-quality development platform for agriculture between Guangdong and Shanghai [3][4]. - A "Guangdong Year Cuisine Selection Standard" and an "Annual Top 20 Products List" will be released in Shanghai in mid-January [3]. Group 2: Market Strategy - The Guangdong Year Cuisine Festival will commence in late January, featuring a themed area in Shanghai's core business districts and launching an online marketplace for Guangdong year cuisine [3]. - The collaboration between Guangdong and Shanghai leverages the strong complementary nature of their industries and the significant cultural integration potential [3]. Group 3: Resource Integration - The Guangdong Provincial Agricultural Office aims to integrate resources in production, circulation, technology, talent, media, and finance through the "Media+" initiative to expand the sales radius of Guangdong year cuisine [4]. - The "Media+" initiative was fully implemented last year to empower the high-quality development of rural areas, transforming mainstream media into strategic partners for rural revitalization [4].

Core Viewpoint - The establishment of the "Guangdong-Shanghai New Year Dish Industry Alliance" marks a significant step in promoting Guangdong's New Year cuisine in Shanghai and the Yangtze River Delta, leveraging the "media+" strategy to enhance market presence and stimulate the festive economy [5][19][24]. Group 1: Industry Development - The Guangdong New Year dish market is projected to grow from 170.81 billion yuan in 2024 to 262.64 billion yuan in 2026, indicating a strong upward trend in consumer demand [15][16]. - The "media+" initiative aims to integrate media resources with agricultural development, enhancing the quality and marketability of Guangdong's agricultural products [24][27]. - The alliance is expected to facilitate the expansion of Guangdong's New Year dishes into Shanghai, tapping into a mature consumer market with over 20 million residents [34][36]. Group 2: Marketing Strategy - A three-step strategy will be implemented for the market entry: establishing quality standards, creating immersive consumer experiences, and deepening distribution channels [48][52][56]. - The launch of the "Guangdong New Year Dish Festival" in Shanghai will feature themed areas in key commercial districts and an online shopping platform to enhance consumer engagement [52][60]. - The alliance will utilize a cross-regional media matrix to promote Guangdong's New Year dishes, aiming for a comprehensive marketing approach that includes both online and offline channels [58][60]. Group 3: Collaborative Efforts - The alliance is a collaborative effort involving various stakeholders, including media organizations and local enterprises, to enhance the visibility and appeal of Guangdong's New Year cuisine [19][62]. - The initiative is seen as a model for regional cooperation, aiming to integrate cultural and economic resources between Guangdong and Shanghai [70][88]. - The focus on cultural resonance and culinary heritage aims to create a lasting impact on consumer preferences and regional identity [90][92].

来北京路寻味蕉 岭，邂逅可带走 的客家文化丨文 明集市县域行 ⑩_南方+_南方 plus "来尝块猪肉丸 子暖暖身""老板 打包三包盐焗 鸡，有优惠 吗"......12月19日 至28日，文明集 市促消费系列活 动在广州北京路 商圈火热举办， 在梅州蕉岭展位 格外热闹，不少 市民朋友驻足展 位品尝客家美 食，零距离感受 世界长寿之乡的 独特魅力。 本次蕉岭展位展 销核心是三项标 志性非遗美食： 寓意"三元及 第"的三及第 汤、象征"五福 同圆"的客家手 工肉丸以及风味 独特的盐焗鸡。 展位设有非遗美 食试吃区，各种 特色娘酒、盐焗 系列产品琳琅满 目，让市民亲口 品尝地道佳 肴。"这个猪肉 丸弹牙爽口，还 能现场听到这些 产品背后的故 事，感觉吃下去 的不仅是美食， 更是文化。"市 民黄叔品尝后赞 不绝口，表示会 带着亲朋好友来 回购。 "今天带过来都 卖完了，消费者 都认同我们也开 心。"广东太乙 客家食品有限公 司行政总监刘晓 梅笑道。她指着 地上的泡沫箱， 早上刚到下午三 点左右基本卖没 了。她继续介 绍，这些美食不 仅有客家饮食的 智慧，更承载 了"长寿之乡"的 健康饮食理 念，"我们的丸 子都是用 ...