Core Insights - The new product from Pop Mart, THE MONSTERS Heart Code series - rubber plush keychain blind box (mini version Labubu), was launched online on August 28 and sold out quickly [2] - The blind box is priced at 79 yuan and includes 28 regular styles and 2 hidden styles, with the regular styles named using letters A to Z, "?" and "&", while the hidden styles are named "!" and "heart" [2] Sales Performance - The product was sold out on both home delivery and in-store pickup options across multiple locations [2][11] - A related blind box, the letter keychain blind box, was also launched on the same day at a price of 59 yuan and experienced similar sales success, also selling out quickly [11] Market Trends - The term "labubu heart code rubber" has seen a surge in popularity on second-hand trading platforms, indicating strong consumer interest [9] - Current market prices for the regular styles of the Heart Code series range from 90 to 100 yuan, while the hidden styles are priced at approximately 668.8 yuan and 701.4 yuan [9] - The resale prices for the Heart Code series are lower than those seen for the previous "High Energy Ahead" series at launch [9]

Core Insights - The new product launch of THE MONSTERS "Heart Code" series blind box by Pop Mart was highly successful, with both the plush and rubber versions selling out quickly online and in stores [1][5] - The blind box containing the plush version is priced at 79 yuan, featuring 28 regular items and 2 hidden items, while the letter-themed blind box is priced at 59 yuan and also sold out rapidly [1][5] Pricing and Market Performance - The "Heart Code" series has seen a surge in interest on second-hand trading platforms, with the average resale price for regular items ranging from 90 to 100 yuan, while hidden items are priced at approximately 668.8 yuan and 701.4 yuan [2] - The current resale premium for the "Heart Code" series is lower compared to the previous "High Energy Ahead" series, indicating a shift in market dynamics [2]