快剪服务
Search documents
快剪的市场需求长期存在:老龄化与城镇化背景下的稳定商机
Sou Hu Cai Jing· 2025-12-05 13:11
Group 1 - Haircuts are a basic necessity with an irreplaceable demand, and the fast haircut model targets three core customer groups: elderly (60+ years), middle-aged men (40-60 years), and children (1-12 years) [1][2][3] - The elderly population in China is projected to exceed 300 million by 2025, indicating a growing demand for basic haircut services [1][4] - The fast haircut customer base is expanding, with the proportion of young consumers increasing from less than 30% to 45% by 2025, showing the model's growing appeal [3] Group 2 - The aging population is expected to reach over 400 million by 2035, reinforcing the foundational market for fast haircuts as the elderly increasingly rely on basic services [4] - Urbanization is projected to reach a rate of 67% in 2024, with significant growth potential in third and fourth-tier cities, enhancing the penetration of fast haircut services [5] Group 3 - The fast haircut industry is transitioning from price competition to sustainable operations, with trends including professional management and the requirement for barbers to have over three years of experience [6] - Technological advancements such as online booking and membership systems are improving user experience while reducing labor costs through self-service options [7] - The market is exploring segmentation with differentiated services for children and the elderly, enhancing customer loyalty [8]