前些年，只要走在马路上，我们都会看到街道两边有大量的理发店。而近些年，全国理发店陷入到倒闭 潮，大街上理发店的数量较过去明显减少了。对此，有不少网友感到奇怪，全国14亿人都要理发，理发 行业有着庞大的消费市场需求，而且理发店也并没有受到电商的冲击，又怎么会陷入倒闭潮呢？ 第三，理发要充值，吓退消费者 而面对全国理发店出现倒闭潮的情况，有业内人士表示：现在越来越多的居民喜欢去路边15元或20元的 快剪店去理发，都不愿意去那些装修豪华的理发店去剪发了。背后的原因是，现在理发店并非缺顾客， 而是自己把自己给搞垮了。主要有以下4个方面的原因： 第一，理发店的价格让人无法接受 现在很多装修豪华的理发店价格贵得吓人，他们的报价是：技师128元，店长198元，总监298元，首席 设计师398元。而实际上，这些理发店剪出来的头发与路边15元的快剪店的水平没有太大差别。为此， 有不少消费者表示：原以为理发店的设计师可以为自己量身定制出一款新潮发型，结果还不如路边快剪 店剪得好，那为什么要承受这样的高价理发呢？事实上，理发店不仅价格贵，而且理发师的技术水平又 没有与其价格相匹配，这让消费者觉得不值这个价。 第二，模糊定价让人以后 ...

曹秀慧跟黄慧明2007年相识，两人很聊得来，"她是店里的常客，2024年10月突然收到她的信息，问我 能不能上门理发。当时我心里一紧，感觉不对劲。后来才知道，黄姐突发急症，术后在家休养，出门成 了难题。"曹秀慧回忆道，"第一次去她家，找路耽误了时间。看她挺长时间没理发，头发乱糟糟的，我 心里很不是滋味。临走，她很不舍，颤巍巍地站起来，非要看着我上电梯。"从此，曹秀慧就定下了上 门服务的约定。 （来源：廊坊日报） 转自：廊坊日报 52岁的曹秀慧是一位普通的理发师，却在街坊邻里间积累下了不普通的口碑。顾客们提起她，总是不吝 赞美：她不仅手艺精湛，更能耐心倾听每份期待，一推一剪间，总能理出让人满意的发型。更难得的 是，她常拎上工具箱，上门为那些出门不便的老人、病人义务理发。 1月初一个呵气成霜的早晨，曹秀慧冒着寒气，骑着电动车从市区赶往廊坊开发区，赴一个温暖的约 定。这个约定源于老顾客黄慧明发来的微信："妹子，能帮我烫个头发吗？""这我必须得满足。"曹秀慧 笑着回复。 这次，曹秀慧带齐了装备，为黄慧明烫染了头发，还修了眉毛，"理完后，黄姐举着镜子在窗边照了又 照，脸上一直带着笑。那一刻，我特别开心，觉得做了件有意义 ...

"您好，欢迎来到许昌！"每逢节假日，河南省许昌市许昌东高速路口的车流络绎不绝，一群身着红马甲 的年轻人格外亮眼。他们忙着为下高速的外地游客递上饮用水、发放旅游指南，帮着搬运行李等，致力 于用贴心的服务，让游客一下高速就感受到许昌这座城市的温暖。 他们是许昌市建安区学雷锋服务中心团支部集结的团员和大学生青年志愿者。在建安区，还有很多活跃 在基层治理一线的新兴领域团员和青年志愿者。他们来自快递、外卖、理发、网约车等不同行业，但却 有着同一个身份——建安区学雷锋服务中心成员。 凝聚"青"力量，织密服务网 每逢寒冬腊月，建安区学雷锋服务中心的快递小哥巡逻队就会变身"暖冬使者"，他们利用送货间隙，为 辖区困境家庭送去棉衣、棉鞋等物资。快递员李明（化名）说："我们每天走街串巷，对社区情况最熟 悉，哪家老人行动不便，哪家孩子需要帮助，我们都门儿清。送快递的同时顺便送份温暖，一举两 得！" 在"爱心义剪"项目中，青年志愿者同样发挥了独特作用。他们中既有专业理发师，也有外卖骑手、网约 车司机等。他们利用休息时间不定期前往社区、敬老院，为孤寡老人、行动不便者免费剪发，5年来共 开展义剪活动240余场，行程2.9万多公里，服务老人 ...

Core Insights - The hairdressing industry is facing a decline despite being a basic service, leading to many shops closing or struggling with low customer traffic [1][3][10] Group 1: Industry Challenges - The low entry barrier has resulted in excessive competition, with many individuals entering the market, leading to a high density of hair salons in various areas [3][10] - Price wars have emerged as salons lower their prices to attract customers, resulting in shrinking profit margins [3][4] - Changing consumer habits have led to decreased frequency of visits to hair salons, with many customers opting for alternative services like mobile hairdressing [4][10] Group 2: Customer Experience Issues - Many salons engage in aggressive upselling of high-margin services, which has alienated customers and led to negative experiences [5][7] - The pushy sales tactics employed by some hairdressers have resulted in customer dissatisfaction and loss of clientele [5][7][9] Group 3: Operational Challenges - Rising labor costs and rent have added financial pressure on salons, making it difficult to maintain profitability [7][9] - Poor working conditions and low wages for employees have led to high turnover rates, affecting service quality and customer experience [9][10] Group 4: Industry Dynamics - The influx of new hairdressing schools has contributed to an oversupply of hairdressers, further intensifying competition [10] - Unethical practices, such as misleading promotions and aggressive customer acquisition tactics, have harmed the industry's reputation [9][10] Group 5: Potential Solutions - Salons need to focus on improving service quality and building strong customer relationships rather than relying solely on price reductions [11] - Some salons are beginning to implement changes, such as enhancing hygiene standards and investing in employee training, to improve customer satisfaction [11]

Group 1 - Haircuts are a basic necessity with an irreplaceable demand, and the fast haircut model targets three core customer groups: elderly (60+ years), middle-aged men (40-60 years), and children (1-12 years) [1][2][3] - The elderly population in China is projected to exceed 300 million by 2025, indicating a growing demand for basic haircut services [1][4] - The fast haircut customer base is expanding, with the proportion of young consumers increasing from less than 30% to 45% by 2025, showing the model's growing appeal [3] Group 2 - The aging population is expected to reach over 400 million by 2035, reinforcing the foundational market for fast haircuts as the elderly increasingly rely on basic services [4] - Urbanization is projected to reach a rate of 67% in 2024, with significant growth potential in third and fourth-tier cities, enhancing the penetration of fast haircut services [5] Group 3 - The fast haircut industry is transitioning from price competition to sustainable operations, with trends including professional management and the requirement for barbers to have over three years of experience [6] - Technological advancements such as online booking and membership systems are improving user experience while reducing labor costs through self-service options [7] - The market is exploring segmentation with differentiated services for children and the elderly, enhancing customer loyalty [8]

Core Insights - The article discusses the decline in popularity of the "Xiao Hua Hair Salon" and the rise of a new food vendor, "Chicken Chop Brother," highlighting the transient nature of internet fame and consumer behavior [19][30][46] Group 1: Xiao Hua Hair Salon - The salon was once a national sensation, attracting customers from all over for its unique service and the reputation of its owner, Xiao Hua [7][8] - The salon's popularity has waned, returning to a normal state of business with customers now waiting for haircuts out of necessity rather than for social media "check-ins" [11][12] - The initial appeal of Xiao Hua was rooted in her ability to provide a genuine service, contrasting with the typical service industry issues of communication and trust [21][45] Group 2: Chicken Chop Brother - A new vendor, Chicken Chop Brother, has emerged, drawing crowds reminiscent of the previous excitement surrounding Xiao Hua [14][16] - The vendor's success is characterized by a similar emotional connection with consumers, who seek authenticity and value in their purchases [18][19] - The article raises questions about the sustainability of such popularity, suggesting that the cycle of seeking the next "real" figure will continue as consumer trust remains fragile [30][46] Group 3: Consumer Behavior and Market Dynamics - The phenomenon of rapidly rising and falling popularity among service providers reflects a deeper societal craving for authenticity and reliability in consumer experiences [20][22] - The article critiques the short-lived nature of internet fame, indicating that once a service becomes normalized, its appeal diminishes [34][35] - The current consumer landscape is marked by a continuous search for the next "Xiao Hua" or "Chicken Chop Brother," indicating a lack of trust in the broader service industry [46][48]

Core Insights - The hairdressing industry in China is experiencing a dichotomy, with luxurious salons facing closures while low-cost quick haircut shops are proliferating [1] - High-end salons that previously charged over 100 yuan for services are now struggling, with some stylists transitioning to 10 yuan quick cut shops or even setting up roadside stalls [1] - The trend indicates a significant shift in consumer preferences and spending habits within the hairdressing sector [1] Industry Trends - The rise of 10 yuan quick cut shops reflects a growing demand for affordable hair services among consumers [1] - Many upscale salons, despite their lavish decor and high prices, are reporting unprofitability, indicating a potential oversaturation in the high-end market [1] - The financial struggles of mid to high-end salons suggest a redistribution of consumer spending towards more budget-friendly options [1]

Core Viewpoint - The article discusses the decline of barbershops in China, attributing it to demographic changes rather than competition from e-commerce or consumer traps [3][5][22]. Demographic Changes - The aging population in China is leading to a decrease in the frequency of haircuts, as older individuals tend to require fewer haircuts [6][9][15]. - The median age in China has been rising, with the average age reaching 38.8 years in 2020, and projections indicate that by the end of 2024, over 22% of the population will be aged 60 and above [11][13]. Industry Dynamics - Despite the declining demand for haircuts, the number of barbershops continues to increase, with 1.2913 million related enterprises registered nationwide [17]. - The influx of new barbershops has led to intense competition, resulting in unethical practices such as aggressive upselling and some shops closing down [20][22]. Consumer Behavior - The article highlights that while the demand for haircuts is decreasing due to demographic factors, the overall interest in personal grooming remains strong, suggesting that there is still potential in the industry if businesses focus on value for money [20][22].