本文来自微信公众号：评论员毕舸，作者：南方锐眼，原文标题：《去年来"晓华理发店"剪头发的 如 今都去捧场"鸡排哥"了》，题图来自：视觉中国 2025年10月4日上午九点，湖南怀化长泥坡新村的晓华理发店门口，三十四号排队号已经叫到，三十多 位顾客坐在店内或站或等，手里攥着纸质号码，安静得像一个寻常街角的社区理发铺。 没人喧哗，没人直播，没有去年11月那种人头攒动、道路拥堵、小吃摊林立的热闹场面。 记者来时，晓华老师还没到店，甚至不确定今天会不会来。 店员说，现在经营已经回归正常。 墙上的价目表没变，女士洗剪吹四十五，男士三十，和去年媒体爆火时一模一样。 只是，那个曾因"听得懂话""剪得好""价格实在"而被全网追捧的理发店，热度像退潮一样，悄无声息地 落了。 一年前，这里还是全网焦点。 人们从全国各地赶来，只为让晓华老师剪一次头发。 她成了"听得懂话的理发师"，也是对抗"剪头五分钟、聊天两小时"的行业痛点的符号。 晓华大姐的朴素、真诚、手艺，被无限放大，成为一种反讽都市消费主义的集体情绪出口。 可如今，潮水退去，留下的是一个回归日常的理发店，和一群依然在排队的顾客。 他们或许不再是为了"打卡"，而是真的需要剪头发 ...

Core Insights - The hairdressing industry in China is experiencing a dichotomy, with luxurious salons facing closures while low-cost quick haircut shops are proliferating [1] - High-end salons that previously charged over 100 yuan for services are now struggling, with some stylists transitioning to 10 yuan quick cut shops or even setting up roadside stalls [1] - The trend indicates a significant shift in consumer preferences and spending habits within the hairdressing sector [1] Industry Trends - The rise of 10 yuan quick cut shops reflects a growing demand for affordable hair services among consumers [1] - Many upscale salons, despite their lavish decor and high prices, are reporting unprofitability, indicating a potential oversaturation in the high-end market [1] - The financial struggles of mid to high-end salons suggest a redistribution of consumer spending towards more budget-friendly options [1]

Core Viewpoint - The article discusses the decline of barbershops in China, attributing it to demographic changes rather than competition from e-commerce or consumer traps [3][5][22]. Demographic Changes - The aging population in China is leading to a decrease in the frequency of haircuts, as older individuals tend to require fewer haircuts [6][9][15]. - The median age in China has been rising, with the average age reaching 38.8 years in 2020, and projections indicate that by the end of 2024, over 22% of the population will be aged 60 and above [11][13]. Industry Dynamics - Despite the declining demand for haircuts, the number of barbershops continues to increase, with 1.2913 million related enterprises registered nationwide [17]. - The influx of new barbershops has led to intense competition, resulting in unethical practices such as aggressive upselling and some shops closing down [20][22]. Consumer Behavior - The article highlights that while the demand for haircuts is decreasing due to demographic factors, the overall interest in personal grooming remains strong, suggesting that there is still potential in the industry if businesses focus on value for money [20][22].