Core Insights - Kuaishou Mall held a merchant conference in Hangzhou, focusing on new growth strategies and opportunities for merchants in the second half of the year [1] - The platform aims to lower operational barriers for merchants and enhance support mechanisms to foster valuable collaborations [1][5] Group 1: Growth Metrics - During the 2025 618 shopping festival, Kuaishou's e-commerce platform saw a 44% increase in exposure for general merchandise card searches and a 53% increase in sales transaction value [1] - The transaction value generated per thousand exposures for merchandise cards increased by 32% [1] - The "川流计划" (Chuanliu Plan) contributed to a 22% share of GMV for merchants' general merchandise cards [7] Group 2: Merchant Support and Tools - Kuaishou Mall has implemented a "marketing management" capability to automate traffic and product operations, reducing the need for extensive manpower from merchants [3] - The platform has upgraded the "super link" feature to provide higher visibility and weight to quality products, facilitating their rapid market penetration [3][5] - Various tools such as the merchandise card Chuanliu Plan, super links, and AIGC tools are designed to help merchants optimize their operations and capitalize on market opportunities [5][7] Group 3: Case Studies - The brand "大嘴鳄" (Big Mouth Crocodile) utilized the super link for full-domain distribution, resulting in increased store distribution scale and sales [7] - "舞澜服饰旗舰店" (Wulan Clothing Flagship Store) achieved significant sales growth by leveraging a combination of product growth support and full-domain distribution strategies, reaching monthly sales of 27 million [7] - Both brands demonstrated metrics exceeding industry averages, indicating the effectiveness of Kuaishou Mall's support mechanisms [3][7]

Core Insights - Kuaishou Mall held a merchant conference in Hangzhou to discuss new growth strategies and opportunities for the second half of the year, gathering over 500 merchants and influencers from across the country [1] Group 1: Merchant Support and Growth Strategies - Kuaishou Mall aims to lower operational barriers for merchants by optimizing support mechanisms and increasing resource investment, leading to a 44% increase in exposure and a 53% increase in sales transaction volume for the general merchandise card during the 2025 618 promotion [2] - The platform has implemented a "flow plan" to enhance self-sale growth and upgraded the "super link" feature to provide higher exposure for quality products, demonstrating a commitment to supporting dedicated merchants [3][4] Group 2: Tools and Operational Efficiency - Kuaishou Mall is focused on building long-term operational capabilities for merchants, encouraging them to optimize basic operations and utilize various tools such as the product card flow plan and marketing hosting to capture market opportunities [4][5] - Specific case studies show significant GMV growth for brands like "Dazui Crocodile" and "Wulan Clothing," highlighting the effectiveness of the super link and product growth support strategies in driving sales and expanding distribution [5][6] Group 3: Sustainable Growth and Collaboration - The company emphasizes the importance of establishing stable and sustainable traffic sources for merchants, encouraging the creation of reusable content assets to enhance repurchase and conversion rates [5][6] - Kuaishou aims for every investment to contribute to the long-term operational capabilities of merchants, fostering a collaborative environment for mutual growth [6]