Core Insights - Kuaishou Mall held a merchant conference in Hangzhou, focusing on new growth strategies and opportunities for merchants in the second half of the year [1] - The platform aims to lower operational barriers for merchants and enhance support mechanisms to foster valuable collaborations [1][5] Group 1: Growth Metrics - During the 2025 618 shopping festival, Kuaishou's e-commerce platform saw a 44% increase in exposure for general merchandise card searches and a 53% increase in sales transaction value [1] - The transaction value generated per thousand exposures for merchandise cards increased by 32% [1] - The "川流计划" (Chuanliu Plan) contributed to a 22% share of GMV for merchants' general merchandise cards [7] Group 2: Merchant Support and Tools - Kuaishou Mall has implemented a "marketing management" capability to automate traffic and product operations, reducing the need for extensive manpower from merchants [3] - The platform has upgraded the "super link" feature to provide higher visibility and weight to quality products, facilitating their rapid market penetration [3][5] - Various tools such as the merchandise card Chuanliu Plan, super links, and AIGC tools are designed to help merchants optimize their operations and capitalize on market opportunities [5][7] Group 3: Case Studies - The brand "大嘴鳄" (Big Mouth Crocodile) utilized the super link for full-domain distribution, resulting in increased store distribution scale and sales [7] - "舞澜服饰旗舰店" (Wulan Clothing Flagship Store) achieved significant sales growth by leveraging a combination of product growth support and full-domain distribution strategies, reaching monthly sales of 27 million [7] - Both brands demonstrated metrics exceeding industry averages, indicating the effectiveness of Kuaishou Mall's support mechanisms [3][7]