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快手高级副总裁马宏彬:数字经济正在成为全球南方的新纽带
Zhong Guo Xin Wen Wang· 2025-07-18 04:38
Core Insights - The digital economy is becoming a new bond for the Global South, with BRICS cooperation evolving into an important platform for communication and collaboration in technology and the internet sectors [1][4] - Kuaishou, a Chinese tech company, has successfully integrated "short video + live streaming" into society, achieving significant metrics such as a trillion GMV, hundred billion revenue, and seven hundred million monthly active users [1] - Kuaishou's overseas version, Kwai, has become the sixth largest mobile app in Brazil, with over 60 million monthly active users and has invested over 7 billion reais in the local market [2] Company Developments - Kuaishou has helped nearly 1 million local creators in Brazil earn income through its platform, showcasing the integration of digital content with physical commerce [2] - The launch of Kuaishou's Keling AI, a video generation model, has reached over 22 million global users, generating 168 million videos and 344 million images, and providing AI content capabilities to over 15,000 developers and enterprises [2][3] - Kuaishou's partnership with Chinese brands like OPPO and TCL Mobile has facilitated their entry into the Brazilian market, enhancing brand storytelling and achieving recognition in global marketing awards [5] Industry Impact - The establishment of the China-BRICs AI Development and Cooperation Center in Brazil signifies Kuaishou's commitment to fostering technological exchange and collaboration [3] - Kuaishou's platform is lowering content production barriers and improving business efficiency for Brazilian creators and merchants [3] - The ongoing collaboration between Kuaishou and various stakeholders is seen as a pathway for technological co-construction and mutual benefits among Global South countries [5]