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网约车“一口价” 为何从创新走到困局?
Zheng Quan Shi Bao· 2025-11-24 22:28
Core Viewpoint - The "one-price" model in the ride-hailing industry, initially favored for its price transparency, is now facing controversy due to the suspension of this pricing strategy in multiple regions, highlighting a shift from innovation to a dilemma caused by a singular focus on price competition, neglecting driver rights, service quality, and sustainable industry development [1] Group 1 - The "one-price" model has led to a price war among platforms, resulting in prices being driven below operational costs, which ultimately shifts the cost burden onto drivers, reducing their income and service motivation [1][2] - The normalization of "more work for less pay" among drivers has led to a decline in service quality and passenger experience, contradicting the original intent of the "one-price" model to ensure transparent consumption [1][2] Group 2 - To resolve the current dilemma, it is essential to abandon the singular focus on price and establish a multi-dimensional value balance, including a minimum income guarantee for drivers to ensure fair compensation and service stability [2][3] - Platforms should eliminate mandatory order acceptance rules, allowing drivers to choose whether to accept "one-price" orders based on their circumstances, thus respecting their autonomy and preventing forced low pricing [2] Group 3 - There is a need to promote a reasonable match between service value and price, replacing low-price competition with differentiated competition by designing various products tailored to different passenger needs [2][3] - Regulatory bodies should guide the market to prevent platforms from abusing their market position to enforce low prices while allowing space for reasonable value innovation, ensuring that market competition occurs within a regulated framework [3] Group 4 - The value of the ride-hailing industry should not be defined solely by price but should also encompass fair driver rights, quality passenger experiences, and sustainable industry development, aiming for a win-win ecosystem among platforms, drivers, and passengers [3]