Core Viewpoint - The "Huai Ji Taste" brand, operated by Zhaoqing Dayuan Supply and Marketing Agricultural Co., Ltd., has been recognized for its brand value of 28 million yuan, ranking 47th in the "Top 50 Agricultural Enterprise Brand Values in Guangdong" [5][3]. Group 1: Brand Value and Achievements - The brand value of "Huai Ji Taste" is 28 million yuan, reflecting the company's development strength and the collaborative efforts with the Tianhe District support team [5][6]. - In 2024, "Huai Ji Taste" won multiple awards, including a bronze medal at the first County Brand Arena and recognition as one of the most influential regional public brands for vegetables [12]. - The sales revenue of "Huai Ji Taste" reached 177 million yuan, covering the Greater Bay Area and exporting to countries like Saudi Arabia and Turkey [13]. Group 2: Operational Strategies - Dayuan Company employs three main strategies: standardized system construction, reverse land technology docking, and seed source protection to enhance brand value [11]. - The company integrates high-quality agricultural resources and promotes local specialty products, establishing a full-chain service system from production to consumption [18][15]. Group 3: Collaborative Efforts and Innovations - The Tianhe District support team has facilitated the establishment of a comprehensive service station, promoting agricultural technology and product supply agreements with local hotels [21][23]. - The company has organized participation in various exhibitions to enhance brand visibility, resulting in increased transportation capacity and significant income for local farmers [25][26]. Group 4: Community and Ecological Integration - Dayuan Company adopts a model that integrates enterprises, cooperatives, farmers, and bases, embedding farmers into the brand value chain [28]. - The expansion of bamboo shoots cultivation and processing facilities has created numerous job opportunities, contributing to local economic development [30].

Core Viewpoint - The "Huai Ji Taste" e-commerce competition training camp successfully concluded, aiming to prepare new farmers for the upcoming agricultural product live-streaming competition in August [2][12]. Group 1: Training Objectives - The training is part of the "12221" market system construction initiative, providing systematic guidance for new farmer hosts [2][3]. - It covers various practical content including platform rules, FAB promotional techniques, AI speech design, product knowledge, consumer psychology, and big data analysis [3][4]. Group 2: Marketing Focus - The training emphasizes the "three axes" of market marketing, integrating AI technology to overcome e-commerce sales bottlenecks [6][7]. - Specific products like Huai Ji silk seedlings rice and Xin Gang red tea are highlighted, using FAB techniques to showcase their advantages [7]. Group 3: Practical Skills Development - The training includes case studies to enhance practical skills in IP creation and traffic generation methods [8]. - Participants recognize that live streaming is a multidisciplinary role requiring knowledge in market marketing and consumer psychology [9][10]. Group 4: Upcoming Competition - The next round of the "Huai Ji Taste" e-commerce competition will take place on August 2 at the Wangjing Ecological Park in Qiaotou Town, with nearly ten thousand yuan in prizes and special agricultural product awards [12]. - This event aims to promote the "Lingnan Vegetable Town" brand and support the integration of Huai Ji's vegetable industry into the Greater Bay Area supply chain [13].