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“怀集味道” 流量特训营收官 新农人备战 8 月电商赛
Nan Fang Nong Cun Bao· 2025-07-24 13:06
Core Viewpoint - The "Huai Ji Taste" e-commerce competition training camp successfully concluded, aiming to prepare new farmers for the upcoming agricultural product live-streaming competition in August [2][12]. Group 1: Training Objectives - The training is part of the "12221" market system construction initiative, providing systematic guidance for new farmer hosts [2][3]. - It covers various practical content including platform rules, FAB promotional techniques, AI speech design, product knowledge, consumer psychology, and big data analysis [3][4]. Group 2: Marketing Focus - The training emphasizes the "three axes" of market marketing, integrating AI technology to overcome e-commerce sales bottlenecks [6][7]. - Specific products like Huai Ji silk seedlings rice and Xin Gang red tea are highlighted, using FAB techniques to showcase their advantages [7]. Group 3: Practical Skills Development - The training includes case studies to enhance practical skills in IP creation and traffic generation methods [8]. - Participants recognize that live streaming is a multidisciplinary role requiring knowledge in market marketing and consumer psychology [9][10]. Group 4: Upcoming Competition - The next round of the "Huai Ji Taste" e-commerce competition will take place on August 2 at the Wangjing Ecological Park in Qiaotou Town, with nearly ten thousand yuan in prizes and special agricultural product awards [12]. - This event aims to promote the "Lingnan Vegetable Town" brand and support the integration of Huai Ji's vegetable industry into the Greater Bay Area supply chain [13].