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南农晨读 | 天光鱼市
Nan Fang Nong Cun Bao· 2025-08-24 07:33
Group 1 - Guangdong Province has announced the third batch of "Hundred Thousand Ten Thousand Project" professional town construction list, with 49 towns proposed for approval [4][5] - The selected towns span across 19 prefecture-level cities and cover multiple sectors including modern agriculture, specialty manufacturing, and cultural tourism [5] Group 2 - The "Media+" initiative aims to empower the high-quality development of Guangdong's livestock industry from 2025 to 2027, as released by various associations [9] - This initiative involves collaboration among several industry associations, indicating a concerted effort to enhance the livestock sector's performance [9] Group 3 - In Xinfu's Yaotian Town, over 200 villagers are earning income from a newly established processing workshop, transforming an idle village school into a productive workspace [11][12] - Workers in the workshop, including both middle-aged villagers and young students, can earn up to 4,000 yuan per month, allowing them to work locally instead of migrating for jobs [15] Group 4 - The "Huai Ji Taste" regional public brand from Huai Ji County showcased its agricultural products at the 33rd Guangzhou Expo, attracting significant attention and procurement interest [28][30] - Featured products included New Gang red tea, Shi Dong tofu, and Gang Ping rice noodles, highlighting the region's agricultural diversity and market potential [30]
带货冠军牵走“怀集石山羊”!怀集新农人直播助农产出山
Nan Fang Nong Cun Bao· 2025-08-05 03:33
Core Viewpoint - The article highlights the successful launch of a live-streaming e-commerce competition in Huaiji County, aimed at promoting local agricultural products and enhancing the county's market presence through innovative marketing strategies [3][4][31]. Group 1: Event Overview - On August 2, a live-streaming competition took place in the Wangjing Ecological Park, featuring twenty live-streaming rooms where new farmers showcased Huaiji's unique agricultural products [2][3]. - The event was part of the "12221" market system construction project, which aims to deepen the high-quality development of rural areas as per provincial directives [6][31]. - The competition involved 20 teams of new farmers, integrating local cultural resources to broaden the marketing channels for Huaiji's agricultural products [7][8]. Group 2: Sales Performance - The live-streaming event generated nearly 70,000 yuan in sales, demonstrating the effectiveness of the e-commerce approach in promoting local products [9][24]. - The winning team, "Ah Mei Zuo Xiang Cun," achieved a remarkable single-session sales figure of 47,700 yuan, showcasing the potential of live-streaming as a sales channel [30][29]. Group 3: Marketing Strategies - The competition featured expert judges who evaluated participants based on their marketing techniques, including flow conversion and live-streaming performance [16][17]. - Participants effectively utilized traceability marketing techniques and creatively integrated local cultural IP, significantly enhancing brand value [18][21]. Group 4: Future Implications - The event is seen as a crucial step in implementing the "12221" market system in Huaiji, marking the first deep integration of cultural IP with agricultural marketing in the province [31][36]. - The county plans to continue developing the e-commerce live-streaming industry chain, aiming to expand the reach of Huaiji's agricultural products nationwide [39].
南农晨读 | 五一来北京路 首选广东三宝
Nan Fang Nong Cun Bao· 2025-05-01 15:34
Group 1 - The new Rural Collective Economic Organization Law will take effect on May 1, 2025, raising questions about member rights and eligibility [6][7] - The law addresses the inclusion of various demographics such as long-term migrant workers, high-income individuals, and newly married women in rural collective economic organizations [4][5] - The law aims to clarify the definition of membership and prevent issues of dual benefits and exclusions [5][6] Group 2 - Four agricultural technicians from Guangdong were recognized as national labor models, highlighting the importance of agricultural innovation and expertise [12][13] - The recognition was part of a broader initiative by the Central Committee and the State Council to honor outstanding workers across various sectors [12][13] - The honored technicians are involved in agricultural service promotion and have made significant contributions to their respective regions [14][16] Group 3 - The sale of 70,000 pounds of ginseng fruit from Wuchuan in Guangzhou demonstrates the potential for local agricultural products to reach broader markets [18][19] - The successful sale was facilitated by overcoming previous challenges of unsold inventory, showcasing effective market strategies [19][20] Group 4 - The promotion of Yingde black tea through a national advertising campaign aims to enhance its global recognition and attract tea enthusiasts [30][35] - The campaign will run from April 30 to May 29, leveraging the influence of CCTV to boost the tea's visibility [35][36] - Yingde black tea has previously benefited from similar promotions, significantly increasing its reputation and market presence [37][38] Group 5 - The introduction of guidelines for managing rural collective assets in Zhaoqing aims to ensure effective oversight and promote healthy economic development [41][45] - The guidelines address challenges in managing rural collective funds, assets, and resources, emphasizing the need for robust supervision [43][45] Group 6 - The 雷岭 lychee brand is seeking a new logo and promotional materials, with a prize of up to 5,000 yuan for the best submissions [46][48] - 雷岭 is known for its unique ecological environment and rich history in lychee cultivation, which contributes to its market appeal [49][50]
青耕未来,舞动怀乡!这场“怀集味道”五一美食盛宴即将开席,速来解锁!
Nan Fang Nong Cun Bao· 2025-04-30 03:30
Core Points - The event "怀集味道" (Huai Ji Taste) is a food festival focusing on local flavors and is set to take place from May 1 to May 4, 2025 [10][48] - The festival aims to celebrate youth innovation and entrepreneurship, coinciding with the May Fourth Youth Day [5][4] - The event will feature various local delicacies and agricultural products, showcasing the unique culinary heritage of Huai Ji County [42][30] Summary by Categories Event Details - The festival will be held at the Huai Ji County Sports Center, operating daily from 10:00 AM to 9:00 PM [11][12] - It will include three main exhibition areas: tea tasting, local agricultural products, and a street food section [17][18] Local Products - The tea tasting area will feature fresh local teas, including 新岗红茶 (Xin Gang Red Tea), 小竹茶 (Little Bamboo Tea), and 多罗山茶 (Duo Luo Mountain Tea) [19][21][22] - The agricultural products area will showcase a variety of local specialties such as mushrooms, 灵芝 (Lingzhi), 山茶油 (Mountain Tea Oil), and more [24][25] - The street food section will offer local snacks like 岗坪切粉 (Gang Ping Noodles), 怀集白糍 (Huai Ji White Rice Cake), and other traditional dishes [30][31] Cultural Significance - The "怀集味道" brand is a government-led initiative aimed at promoting high-quality local agricultural products and enhancing the region's agricultural development [42][44] - The festival reflects the cultural heritage and ecological richness of Huai Ji County, known for its high forest coverage and diverse agricultural resources [37][38]
“怀集味道”实力圈粉!农品掀起湾区"味觉风暴"
Nan Fang Nong Cun Bao· 2025-04-19 07:33
Core Insights - The article highlights the success of the "Huaiji Flavor" regional public brand at the recent food and agricultural exhibitions, showcasing the unique agricultural products from Huaiji County, Guangdong Province [2][3][29] Group 1: Event Overview - The "2025 Food Expo, Pre-Expo, and Agricultural Expo" took place from April 18 to 20 in Dongguan, featuring various agricultural products [2] - The exhibition aimed to promote the "Huaiji Flavor" brand, with multiple local enterprises participating to display their products [3][4] Group 2: Product Highlights - Notable products included Huaiji oil sticky rice, Gangping rice noodles, Tanmai watermelon, and Wenlang honey pomelo, all of which reflect the region's rich culinary culture [5][6][7] - The exhibition attracted many consumers, with products like honey pomelo dried fruit receiving positive feedback for their taste and quality [10][12] Group 3: Market Development - The event provided a platform for local enterprises to connect with national buyers, enhancing the visibility of Huaiji's agricultural products [14][16] - The county has established several agricultural bases and processing facilities, contributing to the development of the "Huaiji Flavor" brand and modern agricultural systems [23][24][25][26] Group 4: Brand Strategy - The local government emphasizes the transition from selling fresh produce to promoting brands, standards, and consumer experiences [28] - The goal is to position "Huaiji Flavor" as synonymous with high-quality agricultural products in the Bay Area [29]