Core Insights - The third annual quality agricultural, cultural, tourism, and commercial product fair in Jurong City was held with the theme "A Year of Flavor, Good Fortune Comes" to celebrate the upcoming Year of the Horse [1] - The event featured over 150 booths at the Gexian Lake Park and 50 booths at the Baohua Mountain scenic area, showcasing local agricultural products, cultural creations, and intangible cultural heritage [1] Group 1 - The fair aimed to create a comprehensive New Year celebration experience combining product purchasing, cultural experiences, and festive entertainment [1] - Various themed sections were set up at the Gexian Lake Park, including specialty goods, scenic area promotions, intangible cultural heritage experiences, and hotel and supermarket areas, facilitating easy access for citizens [1] - The Baohua Mountain venue included local and Nanjing specialty merchants, enhancing the diversity of offerings [1] Group 2 - The event also featured cultural activities, including free calligraphy services for Spring Festival couplets, provided by nine calligraphers throughout the day [3] - Daily artistic performances were organized to create a festive atmosphere, with participation from new employment groups such as delivery workers, who received practical gifts as a token of appreciation [3] - To ensure a comfortable experience for visitors, over 400 parking spaces were made available for free at Gexian Lake Park, and shuttle services were provided at Baohua Mountain for easier access [3]

Core Viewpoint - The 49th Hengshun Soy Sauce and Vinegar Cultural Carnival has transformed from a simple community event into a cultural phenomenon, symbolizing the deep-rooted tradition of "buying soy sauce" as a New Year ritual in Zhenjiang, attracting thousands of participants and reinforcing local cultural identity [1][2][10] Group 1: Event Overview - The carnival took place from February 7 to 9, featuring the theme "Happy New Year, Everything Goes Well," with main activities held at the North Square of Nanshan Scenic Area in Zhenjiang and sub-venues in other cities [1] - The event saw a massive turnout, with 150 tons of soy sauce distributed to citizens, emphasizing the communal aspect of the tradition [1][2] Group 2: Cultural Significance - The tradition of "buying soy sauce" dates back to the late 1970s, initially serving as a benefit for employees but evolving into a cultural practice embraced by the entire community [2] - The phrase "not buying soy sauce means no New Year" reflects the cultural importance of this practice, which has become a collective ritual for Zhenjiang residents [1][2][10] Group 3: Community Engagement - The event included various interactive activities, such as a game zone for younger participants, blending traditional customs with modern engagement strategies [6][7] - Local businesses and volunteers contributed to community welfare by distributing care packages to the elderly, showcasing a commitment to social responsibility [5] Group 4: Product and Brand Innovation - Hengshun has introduced new products like "vinegar cola," appealing to younger consumers and enhancing brand visibility [6][7] - The company is actively engaging with local universities to foster creativity and innovation, ensuring the brand remains relevant in contemporary culture [7] Group 5: Broader Impact - The carnival has expanded beyond Zhenjiang, with participation from 13 cities in Jiangsu, transforming a local custom into a provincial cultural event [8] - The event has become a platform for local businesses, with vendors reporting significant sales increases, indicating a boost in local economic activity [8]