（来源：新华日报） □ 本报记者 钱 飞 2月6日，以"句有年味 马到福来"为主题的句容市第三届优质农文旅商产品年货大集，在句容市葛仙湖 公园、宝华山景区同步举行。本次年货大集由句容市委宣传部主办，句容市文体广电和旅游局、句容市 商务局、句容市农业农村局等多部门协办，为游客市民打造了一场集年货采购、文化体验与新春游乐于 一体的综合性新春盛会，让大家在浓郁年味中喜迎马年新春。 天王白斩鸡、白兔草莓、丁家边桑葚、东霞大米、河桥花灯、凤鸣全球好物……年货大集上既有农家风 味、文创好物，也有非遗手艺、地道年礼。其中，葛仙湖公园会场共设置150余个展位，划分特色年货 区、景区景点推介区、非遗体验区、酒店商超区等多个主题板块，品类丰富、分区清晰，方便市民按需 选购。宝华山会场则筹备了50个特色展位，不仅汇集了镇江及句容本地优质商家，还特意邀请了众多南 京特色商家参与。活动期间，游客还可免费畅游宝华山景区，在山水间逛大集、品年味，尽享新春惬意 时光。 "听老伴说这里有年货大集，就过来买点过年的东西。"在葛仙湖公园会场福地句容"八福碗"区域的三岔 猪头肉摊位前，85岁的句容市民陈冠祥挑选了一块真空包装的猪头肉。他告诉记者，年 ...

Core Viewpoint - The 49th Hengshun Soy Sauce and Vinegar Cultural Carnival has transformed from a simple community event into a cultural phenomenon, symbolizing the deep-rooted tradition of "buying soy sauce" as a New Year ritual in Zhenjiang, attracting thousands of participants and reinforcing local cultural identity [1][2][10] Group 1: Event Overview - The carnival took place from February 7 to 9, featuring the theme "Happy New Year, Everything Goes Well," with main activities held at the North Square of Nanshan Scenic Area in Zhenjiang and sub-venues in other cities [1] - The event saw a massive turnout, with 150 tons of soy sauce distributed to citizens, emphasizing the communal aspect of the tradition [1][2] Group 2: Cultural Significance - The tradition of "buying soy sauce" dates back to the late 1970s, initially serving as a benefit for employees but evolving into a cultural practice embraced by the entire community [2] - The phrase "not buying soy sauce means no New Year" reflects the cultural importance of this practice, which has become a collective ritual for Zhenjiang residents [1][2][10] Group 3: Community Engagement - The event included various interactive activities, such as a game zone for younger participants, blending traditional customs with modern engagement strategies [6][7] - Local businesses and volunteers contributed to community welfare by distributing care packages to the elderly, showcasing a commitment to social responsibility [5] Group 4: Product and Brand Innovation - Hengshun has introduced new products like "vinegar cola," appealing to younger consumers and enhancing brand visibility [6][7] - The company is actively engaging with local universities to foster creativity and innovation, ensuring the brand remains relevant in contemporary culture [7] Group 5: Broader Impact - The carnival has expanded beyond Zhenjiang, with participation from 13 cities in Jiangsu, transforming a local custom into a provincial cultural event [8] - The event has become a platform for local businesses, with vendors reporting significant sales increases, indicating a boost in local economic activity [8]