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从“情感经济”到“新兴产业” 江苏“TA”里淘金
Xin Hua Ri Bao· 2025-08-18 08:45
Industry Overview - The pet economy in Jiangsu is rapidly evolving from a simple "survival" model to a more diversified and enjoyable consumption model, with a significant increase in non-essential spending such as medical services and grooming [2][3] - Jiangsu has approximately 12 million pets, accounting for about 10% of the national total, indicating a strong market potential driven by urbanization and rising emotional companionship needs [2][3] Market Growth - The overall scale of the pet industry in Jiangsu has surpassed 50 billion yuan, with a projected growth rate of over 35% in 2024, showcasing robust development momentum [3][4] - The pet food export value is expected to reach 11.28 billion yuan in 2024, reflecting a year-on-year increase of 10.5%, with major markets including the USA, EU, Japan, South Korea, and Southeast Asia [3][4] Industry Structure - Jiangsu is home to over 300 pet product manufacturing companies, establishing itself as a stronghold for pet product production and innovation [4][5] - The pet industry in Suqian has created a significant cluster effect, with a dedicated 1,800-acre pet industry park attracting 25 key enterprises and projected to achieve an output value of over 3 billion yuan in 2024 [4][5] Business Models - Companies like Super Peter are focusing on large-scale and standardized cat breeding, with plans to produce 3,000 cats per month starting next year, emphasizing health assurance through genetic testing and scientific breeding [3][5] - The integration of high-end retail, personalized services, and community operations is becoming a prevalent business model in the pet industry, as seen in Super Peter's operations [3][5] Innovation and Consumer Engagement - New consumer experiences are being created, such as pet-friendly bars and themed events, which are driving foot traffic and engagement in the pet economy [6][8] - Jiangsu cities are actively developing pet-friendly environments and facilities, such as pet-friendly shopping malls and social spaces, to enhance consumer interaction and satisfaction [8][9] Future Outlook - The pet industry in Jiangsu is expected to continue its rapid growth, with projections indicating that the market size could exceed 100 billion yuan by 2028, contributing significantly to the province's economic development [9]
全省宠物经济产业规模突破500亿元
Xin Hua Ri Bao· 2025-08-17 23:18
Core Insights - The pet economy in Jiangsu is rapidly evolving from a simple consumption model to a comprehensive industry chain, driven by emotional companionship and diverse consumer needs [1][2][3] Industry Growth - The overall scale of the pet industry in Jiangsu has surpassed 50 billion yuan, with a projected growth rate of over 35% in 2024 [3][4] - Jiangsu is home to approximately 12 million pets, accounting for about 10% of the national total, indicating significant market potential [2][4] Consumer Behavior - Annual spending on pets has shifted from basic needs to more luxurious services, with average annual expenditures of around 3,000 yuan for dogs and 2,500 yuan for cats [2][3] - The trend shows a decrease in food spending while expenditures on medical care and non-essential services are on the rise, reflecting a more refined and diversified consumption pattern [2][3] Industry Structure - Jiangsu has over 300 pet product manufacturing companies, creating a robust supply chain that supports the pet industry [4][5] - The establishment of specialized pet industry parks, such as the one in Suqian, is fostering a cluster effect, enhancing production capabilities and attracting key enterprises [4][5] Innovation and Development - The pet industry is witnessing innovations in service models, such as high-end retail and community engagement, exemplified by companies like Hero Peter [3][4] - The establishment of the Suzhou Pet Industry Association marks a shift towards standardized and clustered development, aiming for high-quality growth in the sector [6][7] Market Expansion - The export of pet food from Jiangsu is projected to reach 11.28 billion yuan in 2024, with a year-on-year growth of 10.5%, highlighting the international competitiveness of the local pet industry [3][4] - The integration of pet services into tourism and leisure activities is creating new consumption scenarios, such as pet-friendly bars and parks, enhancing customer engagement [8][9] Future Outlook - Jiangsu's pet economy is expected to continue its rapid growth, with projections indicating the market could exceed 100 billion yuan by 2028, contributing significantly to the province's economic development [9]