瑞财经 刘治颖 1月28日，中顺洁柔(SZ002511)公告，公司于2026年1月28日召开2026年度第一次临时股 东会，同意补选杨裕钊为公司第六届董事会非独立董事。 同日，公司召开第六届董事会第十六次会议，同意选举杨裕钊为第六届董事会董事长，为代表公司执行 公司事务的董事，同时担任董事会战略与可持续发展委员会委员、提名委员会委员职务。 杨裕钊，男，1962年出生，中国国籍。追随公司创始人邓颖忠多年，历任公司销售部经理、唐山分公司 总经理、湖北中顺总经理、中顺洁柔董事长助理，2015年-2017年任公司董事，2009年起至今担任公司 董事长助理，2026年1月起任公司董事长。 据瑞财社查阅，中顺洁柔上一任董事长为刘鹏。1月9日，刘鹏辞去了公司董事、董事长等职务，仍在公 司担任其他职务。而在去年12月中，他已经辞任了总裁，由公司董事高波接任。 刘鹏，男，1980年出生，本科学历，中国国籍。先后在兴业银行江门分行，兴业银行中山分行担任行长 职务。中国造纸协会生活用纸专业委员会副主任委员。2021年3月起担任公司总裁，2021年4月起担任公 司董事长。 2021年-2024年，刘鹏年薪608.17万元、607.5 ...

Core Viewpoint - Liu Peng, the chairman of Zhongshun Jierou, has resigned from his position due to personal career development plans, marking a significant leadership change in the company as it continues its "de-familization" process [2][4][10]. Company Overview - Liu Peng's tenure saw Zhongshun Jierou's revenue fluctuate, with net profit declining from 581 million yuan in 2021 to 77 million yuan in 2024, despite signs of recovery in the first three quarters of 2025 [14][15]. - The company has been heavily reliant on its paper products, which accounted for 98.85% of its revenue in the first half of 2025, indicating a need for diversification [19]. Leadership Changes - Liu Peng's resignation follows his earlier departure as president, raising questions about the future of the company's de-familization strategy initiated by founder Deng Yingzhong [4][16]. - Deng Yingzhong has been a proponent of transitioning the company to a modern public enterprise, emphasizing the importance of de-familization for long-term growth [11][12]. Financial Performance - Zhongshun Jierou's financial performance has been under pressure, with net profit declining significantly over the years, and a drop in gross margin from 35.92% in 2021 to 30.7% in 2024 [14]. - The company reported a revenue of 64.78 billion yuan in the first three quarters of 2025, a year-on-year increase of 8.78%, but still falling short of its annual targets [15]. Industry Context - The Chinese paper industry is experiencing intense competition, with major brands like Vinda and Qingfeng holding significant market shares, making it crucial for Zhongshun Jierou to innovate and diversify [17]. - The rising costs of raw materials, particularly pulp, which constitutes 40%-60% of production costs, pose a risk to profitability, especially if prices increase significantly [18]. Strategic Initiatives - Zhongshun Jierou is exploring diversification into personal care and health products, but the transition has yet to yield substantial results [19]. - The company has initiated a brand upgrade strategy to adapt to changing consumer demands and market conditions, aiming to transform from a "brand group" to a "user group" focused on consumer needs [8].