以下文章来源于财经天下WEEKLY ，作者财经天下 财经天下WEEKLY . 《财经天下》周刊官方账号，提供有品质的深度报道，讲述中国企业在时代浪潮中的精彩故事。 王牌产品风波不断 在恒安国际创始人、"心相印之父"许连捷的带领下，心相印曾连续5年蝉联全国纸巾市场占有率第一。 但不到一个月前，73岁的许连捷因病去世。公司和市值正在经历动荡的恒安国际，最近又因一次意外事件，卷入轩然大波。 5月8日，有网友在社交平台爆料称，在某电商平台的"心相印官方旗舰店"咨询商品时，遭到客服恶意辱骂。客服发出了"这边补偿您1000元冥币您看可以 吗"的言论，该客服还挑衅消费者，称"我们客服就是这么嚣张"。 隔日，"心相印客服辱骂顾客并送冥币"的话题登上了微博热搜。心相印官方回应媒体称，已经掌握情况，该账号存在异地登录，目前正在紧急核实，会对 相关人员进行顶格处罚，后续会对消费者做出补偿。 恒安国际也回应称，"公司很重视此事，正在调查"。 对手前有维达洁柔，又来了德佑。 文 ｜ 林小葵 编辑 ｜ 李不清 来源｜ 财经天下WEEK LY（ID: cjtxweekly ） 封面来源 ｜ 视觉中国 近日，因客服要给顾客"送1000元冥币 ...

Core Viewpoint - Zhongshun Jierou, once a leader in the industry, is currently facing dual challenges of declining performance and market position, with a significant drop in revenue and net profit in 2024 compared to previous years [1]. Financial Performance - In 2024, Zhongshun Jierou reported total revenue of 8.151 billion yuan, a year-on-year decrease of 16.84% [1]. - The net profit for the same year was 77.18 million yuan, reflecting a substantial year-on-year decline of 76.8% [1]. - The company's net profit has shown a continuous decline over the past four years, with decreases of 35.85%, 39.77%, and 4.92% from 2021 to 2023 [1]. Market Presence - In major supermarkets in Jinan, such as Yinzuo, Darunfa, and Hualian, Zhongshun Jierou's products have largely disappeared, with competitors like Vinda and Qingfeng taking prominent promotional positions [3]. - Internal sources from a large supermarket indicated that Zhongshun Jierou's products were not selling well, leading to their removal from shelves three years ago [3]. Sales Channels - Currently, Zhongshun Jierou's products are primarily available in small convenience stores and on e-commerce platforms, indicating a shift from larger supermarkets to lower-cost sales channels [6][14]. - This channel shift may reduce brand exposure and market share, further widening the gap with leading brands [14]. Diversification Efforts - The management of Zhongshun Jierou attributed the profit decline to significant fluctuations in raw material prices, which have severely compressed profit margins [14]. - The company has attempted diversification by launching new product lines, including personal care products and laundry capsules, but these efforts have not yielded significant results [14][19]. - The sales of new products like the Dolemi sanitary napkins and Yujirou hand cream have been disappointing, with very low sales figures compared to leading brands [15][19].

证券代码：002511 证券简称：中顺洁柔 中顺洁柔纸业股份有限公司 2024年度业绩说明会投资者活动记录表 编号：20250507 | 投资者关系活动类别 | ☐特定对象调研 ☐分析师会议 | | --- | --- | | | ☐媒体采访 业绩说明会 | | | ☐新闻发布会 ☐路演活动 | | | ☐现场参观 | | | ☐其他（请文字说明其他活动内容） | | 参与单位名称及人员姓 名 | 中顺洁柔2024年度业绩说明会采用网络远程方式进行，面向 全体投资者 | | 时间 | 2025年5月7日 15:00-17:00 | | 地点 | 深圳证券交易所"互动易平台"http://irm.cninfo.com.cn"云访 谈"栏目 | | 上市公司接待人员姓名 | 董事长、总裁：刘鹏先生 | | | 董事会秘书、副总裁：梁戈宇先生 | | | 财务总监：高波先生 | | | 独立董事：徐井宏先生 | | 投资者关系活动主要内 容介绍 | 1.高管您好，请问您如何看待行业未来的发展前景？谢 谢。 | | | 答：尊敬的投资者，您好！感谢您对公司的关注和支 | | | 持。根据中国造纸协会统计，近年来中国 ...