Core Viewpoint - Zhongshun Jierou has adjusted its share repurchase plan, increasing the total repurchase amount from "not less than 110 million yuan and not exceeding 160 million yuan" to "not less than 160 million yuan and not exceeding 210 million yuan" due to confidence in future business development and market value [1][2][4]. Group 1: Share Repurchase Plan - The repurchase plan initiated in April 2025 has seen multiple adjustments, with the latest increase in the total repurchase amount [3]. - As of August 15, 2025, Zhongshun Jierou has repurchased 15.28 million shares, accounting for 1.19% of the total share capital, with a total repurchase amount of 110 million yuan [3][4]. Group 2: Financial Performance - In the first half of 2025, Zhongshun Jierou achieved operating revenue of 4.33 billion yuan, a year-on-year increase of 7.67%, and a net profit of 150 million yuan, a year-on-year increase of 71.44% [2][6]. - The company has experienced a significant recovery in profitability due to a decline in raw material prices and improved cost control and management efficiency [2][6]. Group 3: Historical Context and Market Position - Founded in 1979, Zhongshun Jierou has evolved into a diversified group enterprise, becoming a leading player in the domestic consumer paper industry [5]. - The company has faced challenges in recent years, with net profits declining from a peak of 906 million yuan in 2020 to 77.18 million yuan in 2024, largely due to rising raw material costs [5][6].

Core Viewpoint - The company is facing significant pressure on its performance due to fluctuations in raw material prices, which have severely squeezed profit margins despite a steady expansion in the market for consumer paper products in China [1][3]. Financial Performance - In 2024, the company reported total revenue of 8.151 billion yuan, a year-on-year decrease of 16.84%, and a net profit of 77.18 million yuan, down 76.8% year-on-year [3]. - This marks the fourth consecutive year of declining net profits for the company, with net profits decreasing by 35.85%, 39.77%, and 4.92% in the years 2021 to 2023 respectively [3]. - The impact of raw material price fluctuations has been a significant factor in the company's poor performance, with previous statements indicating that rising raw material costs and increasing market competition have created substantial operational pressures [3][4]. Strategic Initiatives - In response to the cost pressures from raw material price volatility, the company has been attempting diversification through the introduction of new product lines, such as the sanitary napkin brand "Duo Lei Mi" launched in 2019, which is seen as a future growth driver [4]. - The company has also expanded into adult incontinence products and home cleaning products, including laundry pods and liquids, and has ventured into skincare with the launch of a hand cream named "Yue Ji Rou" in September 2024 [4]. - Despite these diversification efforts, the main business of consumer paper products still accounts for over 90% of revenue, with other business lines contributing less than 10% [4]. Competitive Landscape - The company's declining performance is attributed not only to rising raw material costs but also to intensified competition within the consumer paper industry, with competitors like Hengan International and Vinda International impacting market share and sales performance [5].