Core Viewpoint - The Beijing Universal Resort is set to launch its "Stunning" Universal theme event from September 5 to November 2, 2025, as part of efforts to enhance consumer experiences and drive growth in the cultural tourism industry [1][3]. Group 1: Event Details - The "Stunning" Universal theme event aims to break traditional theme park boundaries by focusing on immersive experiences and integrating IP resources, creating a multi-sensory and interactive experience system [3]. - The event will feature original characters such as the Demon Rabbit and the Enigmatic Fox, along with special guest Ha Mi Ku Ma, offering limited performances and interactive experiences to foster emotional resonance among visitors [3][5]. Group 2: Experience and Consumption - The event will introduce themed merchandise and dining options, including punk-style Demon Rabbit products and creative food items like "Enigmatic Party" drinks, forming a complete cycle of "experience-consumption-memorial" [5]. - As a significant practice in innovative consumption scenarios, the "Stunning" Universal event is expected to boost local nighttime economy and themed consumption, injecting youthful and international content vitality into the city's cultural tourism brand [5].

Group 1 - The "Stunning" Universal Theme Event at Beijing Universal Resort will run from September 5 to November 2, with extended operating hours for the theme park until 10 PM during the event [1] - Exclusive performances featuring new characters such as the "Demon Rabbit" and "Mysterious Fox" will debut, alongside a special guest appearance by "Hami Kuma" [1] - Four major scare zones and two new scare spaces will be introduced, including "Universal Monsters: Underground Secret Cave" and the return of "Jack's Circus" and "No. 81 Mansion" [1] Group 2 - The four scare spaces will operate daily from 3 PM to 10 PM on event days, with no online reservation required for entry [2] - A new immersive experience titled "Death Eaters Attack" will be introduced in the Wizarding World of Harry Potter, allowing guests to feel as if they are in Hogsmeade village under siege [2] - The Universal City Avenue will launch themed dining and face painting services during the event to enhance the "Stunning" atmosphere [2]