Group 1 - Beijing Universal Resort announced the "Universal Five-Year Anniversary" event featuring popular global IPs such as "Chang'an 30,000 Miles," "Genshin Impact," "Tomb Raider Notes," and "Identity V" for the 2026 seasonal activities [1][2] - The collaboration will cover various fields including animation, gaming, novels, and movies, aiming to provide immersive entertainment experiences for visitors of all ages and preferences [1][2] - The "Universal Infinite Spring" event will debut in 2026, featuring interactive themed restaurants and areas based on "Chang'an 30,000 Miles" and "Genshin Impact," starting from March 20 this year [1] Group 2 - Since its opening in 2021, Beijing Universal Resort has integrated classic global theme park attractions with Chinese cultural elements, continuously innovating to offer story-driven entertainment experiences [2] - The resort plans to host nine major themed events in 2026, including "Universal Infinite Spring," "Universal Cool Summer," "Exciting Universal," and "Winter Holidays," to engage visitors throughout the year [2] - The marketing strategy aims to respond to the diverse interests of young audiences and visitors of all ages, establishing Beijing Universal Resort as a "super infinite world" for tourists and IP fans [2]

Core Insights - Beijing Universal Resort announced the integration of several globally popular IPs such as "Chang'an Three Thousand Miles," "Genshin Impact," "Tomb Raider Notes," and "Identity V" into its seasonal events for 2026, enhancing the immersive entertainment experience in the theme park [1] Group 1: IP Integration and Events - The "Universal Infinite Spring" and "Stunning" seasonal events will feature interactive experiences based on the mentioned IPs, including an interactive themed restaurant for "Chang'an Three Thousand Miles" and an interactive zone for "Genshin Impact" [1] - "Tomb Raider Notes" and "Identity V" will be part of the "Stunning" event, offering new story experiences and rich thematic scenes that combine immersive adventure elements [1] Group 2: Marketing and Future Plans - The resort aims to attract global visitors by combining popular entertainment experiences from Universal Studios worldwide with exclusive storytelling elements [1] - More internationally beloved IPs will be gradually introduced into the seasonal events at Beijing Universal Resort, with further announcements to follow [1]

北京商报讯（记者吴其芸）2月4日，北京环球度假区宣布，长安三万里、原神、盗墓笔记、第五人格等 多个全球热门IP，将分别加入2026年北京环球度假区"环球无限春日"和"惊彩"环球主题性季节活动，通 过跨次元IP联动呈现独家故事、结合更丰富的剧情和玩法，为广大游客与IP粉丝带来满足多元热爱的主 题公园沉浸式娱乐体验。 2026年，北京环球度假区将推出"环球无限春日""环球酷爽夏日""惊彩"环球、"冬季假日"等九大主题活 动，通过跨次元的IP联动，呈现更多全新故事。 北京环球度假区市场营销及销售高级副总裁赵霖表示，北京环球度假区汇聚了全世界环球影城主题公园 中最具人气的娱乐体验。值此五周年之际，北京环球度假区期待携手来自不同热门领域的多个热门IP， 回应年轻群体及全龄段游客的多元热爱，让北京环球度假区成为广大游客和IP粉丝心中的"超无限世 界"。 （文章来源：北京商报） 据了解，北京环球度假区此次联动覆盖动画、游戏、小说、电影等领域的多个热门IP，让不同年龄、不 同喜好的游客能在北京环球度假区探索超无限玩法。其中，长安三万里和原神等将率先亮相2026年"环 球无限春日"，将推出长安三万里互动主题餐厅和原神互动主题区 ...

Core Insights - The "Surprise" Universal Theme Event will commence on September 5, 2025, and run until November 2, 2025 [1] - The event will feature performances by the new characters Demon Rabbit and Enigmatic Fox, along with a special guest from the Universal Studios family, Hami Kuma [1] - This year's event will include four major scare zones and two scream areas, with new scare spaces showcasing original characters from classic films produced by Universal Pictures [1] Event Highlights - The event will introduce two brand new scare spaces, including the debut of the Underground Secret Cave at the Beijing Universal Resort [1] - Popular attractions such as the Jack Circus and 81st Mansion will make a return during the event [1]