Group 1 - Beijing Universal Resort announced the "Universal Five-Year Anniversary" event featuring popular global IPs such as "Chang'an 30,000 Miles," "Genshin Impact," "Tomb Raider Notes," and "Identity V" for the 2026 seasonal activities [1][2] - The collaboration will cover various fields including animation, gaming, novels, and movies, aiming to provide immersive entertainment experiences for visitors of all ages and preferences [1][2] - The "Universal Infinite Spring" event will debut in 2026, featuring interactive themed restaurants and areas based on "Chang'an 30,000 Miles" and "Genshin Impact," starting from March 20 this year [1] Group 2 - Since its opening in 2021, Beijing Universal Resort has integrated classic global theme park attractions with Chinese cultural elements, continuously innovating to offer story-driven entertainment experiences [2] - The resort plans to host nine major themed events in 2026, including "Universal Infinite Spring," "Universal Cool Summer," "Exciting Universal," and "Winter Holidays," to engage visitors throughout the year [2] - The marketing strategy aims to respond to the diverse interests of young audiences and visitors of all ages, establishing Beijing Universal Resort as a "super infinite world" for tourists and IP fans [2]

Core Insights - Beijing Universal Resort announced the integration of several globally popular IPs such as "Chang'an Three Thousand Miles," "Genshin Impact," "Tomb Raider Notes," and "Identity V" into its seasonal events for 2026, enhancing the immersive entertainment experience in the theme park [1] Group 1: IP Integration and Events - The "Universal Infinite Spring" and "Stunning" seasonal events will feature interactive experiences based on the mentioned IPs, including an interactive themed restaurant for "Chang'an Three Thousand Miles" and an interactive zone for "Genshin Impact" [1] - "Tomb Raider Notes" and "Identity V" will be part of the "Stunning" event, offering new story experiences and rich thematic scenes that combine immersive adventure elements [1] Group 2: Marketing and Future Plans - The resort aims to attract global visitors by combining popular entertainment experiences from Universal Studios worldwide with exclusive storytelling elements [1] - More internationally beloved IPs will be gradually introduced into the seasonal events at Beijing Universal Resort, with further announcements to follow [1]

Core Insights - Beijing Universal Resort announced the integration of multiple global popular IPs such as "Chang'an Three Thousand Miles," "Genshin Impact," "Tomb Raider Notes," and "Identity V" into its 2026 seasonal events, "Universal Infinite Spring" and "Shocking Universal," to provide immersive entertainment experiences for visitors and fans [1][3] Group 1 - The collaboration will cover various fields including animation, gaming, novels, and movies, allowing visitors of different ages and preferences to explore diverse experiences at Beijing Universal Resort [3] - "Chang'an Three Thousand Miles" and "Genshin Impact" will debut in the 2026 "Universal Infinite Spring," featuring an interactive themed restaurant and an interactive themed area respectively [3] - "Tomb Raider Notes" and "Identity V" will be part of the 2026 "Shocking Universal," offering new story experiences and rich thematic scenes that combine immersive adventure elements [3] Group 2 - In 2026, Beijing Universal Resort will launch nine major themed events, including "Universal Infinite Spring," "Universal Cool Summer," "Shocking Universal," and "Winter Holidays," showcasing new stories through cross-dimensional IP collaborations [3] - The Senior Vice President of Marketing and Sales at Beijing Universal Resort, Zhao Lin, emphasized the park's aim to gather the most popular entertainment experiences from Universal Studios worldwide, catering to the diverse interests of young and all-age visitors [3]

Core Insights - The "Surprise" Universal Theme Event will commence on September 5, 2025, and run until November 2, 2025 [1] - The event will feature performances by the new characters Demon Rabbit and Enigmatic Fox, along with a special guest from the Universal Studios family, Hami Kuma [1] - This year's event will include four major scare zones and two scream areas, with new scare spaces showcasing original characters from classic films produced by Universal Pictures [1] Event Highlights - The event will introduce two brand new scare spaces, including the debut of the Underground Secret Cave at the Beijing Universal Resort [1] - Popular attractions such as the Jack Circus and 81st Mansion will make a return during the event [1]