Core Insights - Beijing Universal Resort announced the addition of several globally popular IPs, including "Chang'an Three Thousand Miles," "Genshin Impact," "Tomb Raider Notes," and "Identity V," to its 2026 seasonal events, enhancing the immersive entertainment experience for visitors and fans [1] - The ongoing "Universal China Year" event at Beijing Universal Resort is designed to provide a comprehensive immersive experience, combining visual, taste, and interactive elements, running until March 3 [1] Group 1 - The "Universal Infinite Spring" event will feature "Chang'an Three Thousand Miles" and "Genshin Impact," with interactive themed restaurants and areas opening on March 20 [1] - The "Stunning" event in 2026 will include "Tomb Raider Notes" and "Identity V," offering new story experiences and immersive adventure elements [1] - Since its opening in 2021, Beijing Universal Resort has continuously innovated its entertainment offerings, integrating global IPs with Chinese cultural elements [1] Group 2 - The "Hollywood Boulevard" has been upgraded with festive decorations, including the "Golden Plum Tree," attracting visitors for photo opportunities [2] - The "Reunion" special performance features international IP stars and actors, blending cultural elements in a modern presentation [2] - The resort's food offerings, including traditional snacks and themed dining experiences, are popular among visitors, enhancing the festive atmosphere [3] Group 3 - This year marks the fifth anniversary of Beijing Universal Resort, with special decorations and events planned to celebrate [4] - The "Universal China Year" event focuses on the theme of "Reunion," merging traditional and international elements to create a unique festive experience [4] - The resort plans to launch nine core themed activities throughout the year, inviting visitors to unlock exciting experiences [4]

Group 1 - Beijing Universal Resort announced the "Universal Five-Year Anniversary" event featuring popular global IPs such as "Chang'an 30,000 Miles," "Genshin Impact," "Tomb Raider Notes," and "Identity V" for the 2026 seasonal activities [1][2] - The collaboration will cover various fields including animation, gaming, novels, and movies, aiming to provide immersive entertainment experiences for visitors of all ages and preferences [1][2] - The "Universal Infinite Spring" event will debut in 2026, featuring interactive themed restaurants and areas based on "Chang'an 30,000 Miles" and "Genshin Impact," starting from March 20 this year [1] Group 2 - Since its opening in 2021, Beijing Universal Resort has integrated classic global theme park attractions with Chinese cultural elements, continuously innovating to offer story-driven entertainment experiences [2] - The resort plans to host nine major themed events in 2026, including "Universal Infinite Spring," "Universal Cool Summer," "Exciting Universal," and "Winter Holidays," to engage visitors throughout the year [2] - The marketing strategy aims to respond to the diverse interests of young audiences and visitors of all ages, establishing Beijing Universal Resort as a "super infinite world" for tourists and IP fans [2]

Core Insights - Beijing Universal Resort announced the integration of several globally popular IPs such as "Chang'an Three Thousand Miles," "Genshin Impact," "Tomb Raider Notes," and "Identity V" into its seasonal events for 2026, enhancing the immersive entertainment experience in the theme park [1] Group 1: IP Integration and Events - The "Universal Infinite Spring" and "Stunning" seasonal events will feature interactive experiences based on the mentioned IPs, including an interactive themed restaurant for "Chang'an Three Thousand Miles" and an interactive zone for "Genshin Impact" [1] - "Tomb Raider Notes" and "Identity V" will be part of the "Stunning" event, offering new story experiences and rich thematic scenes that combine immersive adventure elements [1] Group 2: Marketing and Future Plans - The resort aims to attract global visitors by combining popular entertainment experiences from Universal Studios worldwide with exclusive storytelling elements [1] - More internationally beloved IPs will be gradually introduced into the seasonal events at Beijing Universal Resort, with further announcements to follow [1]

Core Insights - Beijing Universal Resort announced the integration of multiple global popular IPs such as "Chang'an Three Thousand Miles," "Genshin Impact," "Tomb Raider Notes," and "Identity V" into its 2026 seasonal events, "Universal Infinite Spring" and "Shocking Universal," to provide immersive entertainment experiences for visitors and fans [1][3] Group 1 - The collaboration will cover various fields including animation, gaming, novels, and movies, allowing visitors of different ages and preferences to explore diverse experiences at Beijing Universal Resort [3] - "Chang'an Three Thousand Miles" and "Genshin Impact" will debut in the 2026 "Universal Infinite Spring," featuring an interactive themed restaurant and an interactive themed area respectively [3] - "Tomb Raider Notes" and "Identity V" will be part of the 2026 "Shocking Universal," offering new story experiences and rich thematic scenes that combine immersive adventure elements [3] Group 2 - In 2026, Beijing Universal Resort will launch nine major themed events, including "Universal Infinite Spring," "Universal Cool Summer," "Shocking Universal," and "Winter Holidays," showcasing new stories through cross-dimensional IP collaborations [3] - The Senior Vice President of Marketing and Sales at Beijing Universal Resort, Zhao Lin, emphasized the park's aim to gather the most popular entertainment experiences from Universal Studios worldwide, catering to the diverse interests of young and all-age visitors [3]

Core Viewpoint - Beijing Universal Resort is set to enhance its offerings by integrating multiple globally popular IPs such as "Chang'an Three Thousand Miles," "Genshin Impact," "Tomb Raider Notes," and "Identity V" into its 2026 seasonal events, aiming to provide immersive entertainment experiences for visitors and fans [1][3]. Group 1 - The collaboration will cover various fields including animation, gaming, novels, and movies, allowing visitors of different ages and preferences to explore diverse experiences at Beijing Universal Resort [3]. - "Chang'an Three Thousand Miles" and "Genshin Impact" will debut in the 2026 "Universal Infinite Spring," featuring an interactive themed restaurant and an interactive themed area respectively [3]. - "Tomb Raider Notes" and "Identity V" will be part of the 2026 "Stunning Universal," offering new story experiences and rich thematic scenes that combine immersive adventure elements [3]. Group 2 - In 2026, Beijing Universal Resort will launch nine major themed activities including "Universal Infinite Spring," "Universal Cool Summer," "Stunning Universal," and "Winter Holidays," showcasing new stories through cross-dimensional IP collaborations [3]. - The Senior Vice President of Marketing and Sales at Beijing Universal Resort, Zhao Lin, emphasized the park's aim to cater to the diverse interests of young audiences and visitors of all ages, positioning it as a "super infinite world" for tourists and IP fans [3].