Core Insights - The company successfully set a Guinness World Record for the "most people simultaneously cleaning mattresses online and offline," enhancing public awareness of sleep hygiene [1][5] - The "Musi Gold Steward" service has evolved over the past decade, now offering a 1v1 personalized service model that emphasizes emotional connection and comprehensive care throughout the product lifecycle [1][3][11] - The company aims to redefine the home furnishing industry by shifting from a "transaction ends" model to a full-service ecosystem that meets deeper user needs [1][11] Service Evolution - The "Gold Steward" service was first introduced in 2015, providing a five-star service experience and evolving into a 4.0 model in 2023, which includes a comprehensive rights system covering the entire product lifecycle [3][6] - The upgraded service model incorporates a smart service ecosystem, offering ten key benefits that enhance user experience and satisfaction [3][5] - The company has achieved a customer satisfaction rate of over 99.6% for its cleaning services, with a significant number of repeat customers [12] Market Positioning - The home furnishing industry is entering a "stock competition" phase, where service capability is becoming a core competitive advantage [11][15] - The company emphasizes the importance of both "service value" and "product value," aiming to create a service ecosystem that enhances customer loyalty and emotional connection [11][15] - The company is committed to responding to the "Healthy China 2030" vision by providing comprehensive health sleep solutions that integrate service and product offerings [15]

Group 1 - The term "stock era" has become a core keyword for the home furnishing industry in 2025, indicating the importance of understanding consumer demand in a competitive market [1] - Consumer attitudes have shifted from focusing on basic functionality and cost-effectiveness to valuing overall experience, emotional resonance, and personalized services [1] - Home furnishing brands are now at a critical juncture, needing to innovate and redefine brand value centered around user experience [1] Group 2 - Mousse has recognized the equal importance of "service value" and "product value" in the health sleep sector, leading to the establishment of a comprehensive service ecosystem [2] - The "Mousse Gold Steward" service has evolved from a single mattress cleaning service to a full lifecycle health management service, enhancing user engagement [2][4] - The 10th anniversary of the "618 World Dust Mite Day" saw Mousse successfully recruit 474 participants for a Guinness World Record challenge, showcasing its service capabilities [2][7] Group 3 - Mousse's commitment to customer satisfaction is reflected in high service quality metrics, with customer satisfaction rates exceeding 99.6% across various service categories [6] - The successful Guinness World Record challenge highlights Mousse's top-tier service standards in deep cleaning mattresses, reinforcing its brand reputation [9] - The challenge involved 474 participants completing a standardized deep cleaning process, demonstrating Mousse's professional management and coordination capabilities [7][13] Group 4 - The shift in consumer expectations from functional satisfaction to emotional recognition has led brands to provide comprehensive service experiences throughout the entire customer journey [15] - Mousse is positioned as a leader in this service upgrade trend, redefining user experience rules through proactive service and standardization [15] - The focus on "service capability" is becoming a new battleground for defining high-end home furnishing brand value and competitive advantage [15]