北京入境游市场正呈现"短停留"与"长体验"并行的新格局。深蓝智库联合携程调研发现，今年三季度 （7月1日—9月30日）叠加国庆中秋假期（10月1日—8日），北京入境游客中停留时长仅1天的占比达 27.94%，较去年同期显著上升，反映出北京作为国际枢纽的"首站效应"持续增强，停留4—7天的游客占 超过四分之一。这一现象背后，反映入境游客的需求日益分化：短暂停留的游客偏好故宫、长城等标志 性景点"打卡"；停留时间更长的游客则更注重主题体验与深度消费，多元主题和特色体验成为延长停留 时间的关键。面对这一趋势，业内人士指出，北京需从产品供给端发力，拓展特色资源，引入国际服务 标准，加强新业态宣传与人才培养，在入境游的"数量"增长之外，实现"质量"的真正跃升。 入境游客停留占比提升 北京的外国游客越来越多了。9月20日的慕田峪长城检票口，每走几步就能碰到结伴而行的外国游客。 北京出入境边防检查总站数据显示，截至9月14日，北京口岸今年出入境人员数量突破1500万人次，同 比增长约18%。其中出入境外国人超过420万人次，同比增长约34%。 航旅纵横大数据显示，7月1日—10月8日，入境北京的民航旅客量超216万人次，同 ...

Core Insights - Beijing's inbound tourism is entering a high-quality development phase, with inbound orders increasing by 34.07% year-on-year during the summer to National Day period [1][5] - The market is characterized by a dual track of "short stays" and "long experiences," with day trips gaining popularity while 4-7 day deep tours remain mainstream [1][4] Inbound Tourism Trends - The proportion of inbound tourists staying for only one day has significantly increased to 27.94%, up 5.18 percentage points from the previous year [5][4] - Tourists with longer stays (4-7 days) account for 26.23%, while those staying for 2 days and 3 days represent 21.89% and 13.69%, respectively [8][9] Popular Attractions - Iconic sites such as the Forbidden City and the Great Wall continue to be must-visit destinations for inbound tourists, with the Great Wall receiving approximately 580,000 inbound visitors this year, a 55% increase from last year [13][14] - The Beijing Universal Resort has also become a popular attraction, drawing both Western and Southeast Asian tourists [14] Emerging Attractions - The Bubble Mart City Park has emerged as a new favorite, ranking sixth among the top ten inbound tourism attractions for 2025, up from ninth place in 2024 [15] - The shift in tourist interest reflects a broader trend towards a diverse tourism experience that combines traditional culture with modern entertainment [15] Accommodation Preferences - Inbound tourists increasingly prefer to stay near core attractions, with areas like Tiananmen/Wangfujing being top choices [17][19] - The occupancy rate for hotels in the central axis area has seen significant growth, with inbound tourists making up 8%-10% of total guests in some hotels [19][20] Business and Leisure Segmentation - Business travelers represent a notable segment of inbound tourists, with key business districts like Sanlitun and CBD being popular accommodation areas [20] - The diversity in accommodation choices reflects the evolving preferences of inbound tourists, with a growing number opting for hotels that offer convenience and proximity to attractions [20]

Core Insights - Beijing's inbound tourism market is evolving into a new pattern characterized by "short stays" and "long experiences" [1][9] - The proportion of inbound tourists staying for only one day has significantly increased, reflecting the city's role as an international hub [1][2] - There is a growing demand for diverse experiences among inbound tourists, with short-stay visitors favoring iconic landmarks and longer-stay visitors seeking thematic experiences [1][4] Inbound Tourist Trends - As of mid-September, inbound tourist numbers at Beijing's border checkpoints exceeded 15 million, a year-on-year increase of approximately 18%, with foreign visitors surpassing 4.2 million, up about 34% [2] - From July 1 to October 8, the number of inbound air travelers to Beijing exceeded 2.16 million, marking a year-on-year growth of around 14% [2] - The average stay duration for inbound tourists is increasingly skewed towards shorter visits, with 27.94% of tourists staying for just one day, up from 22.76% in the same period last year [2][3] Visitor Preferences - Short-stay tourists predominantly visit major attractions like the Great Wall and the Forbidden City, often as part of a transit journey [3][8] - Longer-stay tourists, who typically stay between 4 to 7 days, represent a significant portion of inbound visitors, accounting for 26.23% of the total [4][6] - The demand for thematic and experiential travel is rising, with tourists showing interest in leisure parks and cultural experiences [6][8] Quality and Experience Enhancement - The increase in the proportion of tourists staying for 4 to 7 days presents an opportunity for quality improvement in inbound tourism [9][10] - Enhancing the supply of unique travel products and experiences is crucial for extending visitor stays beyond one day [10][12] - There is a need for better product development and talent cultivation within the tourism sector to meet the evolving demands of international visitors [10][12] Future Directions - The tourism industry must focus on improving the quality of headliner products and promoting diverse offerings to attract repeat visitors [12] - New cultural landmarks and experiences, such as night tours of the Great Wall and technology-themed attractions, should be highlighted to enhance the appeal of Beijing as a travel destination [12]