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看戏、观赛、餐饮、住宿、购物等场景跨界联动——小小票根“串起”长长消费链(经济新方位)
Ren Min Ri Bao· 2025-05-05 21:46
Group 1 - The article highlights the trend of cross-industry collaboration in tourism and cultural sectors, where various ticketing strategies are being implemented to enhance consumer engagement and drive spending [1][3][12] - During the "May Day" holiday, multiple regions are offering combined tickets, discount packages, and promotional services to stimulate consumption, showcasing the significant economic impact of these initiatives [1][3][12] - In Langfang, the "Dream Langfang International Drama Park" has seen a 150% year-on-year increase in visitor numbers, while the adjacent cultural commercial street experienced a nearly 30% rise in foot traffic [6][11] Group 2 - In Luoyang, the "Ticket Root+" initiative allows visitors arriving by train to enjoy half-price admission to various attractions, significantly increasing ticket sales [8][9] - The Luoyang Cultural Tourism Group has introduced a small booklet containing exclusive vouchers worth over 1,000 yuan, linking various consumption scenarios such as attractions, dining, and accommodation [9][10] - The expected passenger volume at Luoyang Longmen Station during the "May Day" holiday is 330,000, reflecting a 14% increase compared to the previous year [11] Group 3 - In Yunnan's Yuxi, a football ticket provides multiple benefits, including discounts on hotel stays, dining, and free admission to local attractions, demonstrating the effectiveness of the "Ticket+" promotional strategy [13][15] - The local government has issued 300,000 yuan in consumer coupons to encourage spending among football fans, with significant increases in restaurant and retail sales during match days [15][16] - The analysis indicates that during match days, the local dining sector saw a 44.8% increase in customer numbers and a 37% rise in revenue compared to non-match days [16]