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众信旅游董事长冯滨:以科技创新赋能旅游行业高质量发展
Zheng Quan Ri Bao Wang· 2025-12-17 07:14
Core Viewpoint - The Central Economic Work Conference emphasizes the importance of domestic demand, innovation-driven growth, and international cooperation, aligning with the development needs of the tourism industry [1][2]. Group 1: Company Strategy - Company Chairman Feng Bin states that the conference's directives on expanding cultural and tourism consumption, enhancing inbound tourism quality, and upgrading the industry are in line with the industry's development needs [1]. - The company plans to focus on three core areas to implement the conference's directives, including innovation in domestic and outbound tourism products and service upgrades [1][2]. Group 2: Product and Service Innovation - The company will continue to enhance domestic tourism product innovation and service upgrades, launching distinctive products like "My World Puzzle" and "Zhongxin Manufacturing" to improve the quality of tourist experiences [1]. - The company is committed to advancing technology and standardization in the tourism sector, utilizing AI and VR technologies to foster high-quality development [1]. Group 3: Inbound Tourism Focus - The company aims to reshape the "China Service" brand by focusing on "convenience" and "internationalization" in the inbound tourism market, introducing international halal-friendly hotel certification standards by 2025 [2]. - The company will actively contribute to expanding cultural and tourism consumption, promoting international exchanges, and nurturing new industrial momentum in alignment with the Central Economic Work Conference's spirit [2].
老人旅游旺季将至,如何货比三家避坑?攻略来了
Bei Jing Ri Bao Ke Hu Duan· 2025-08-25 02:42
Core Viewpoint - The tourism market is experiencing a seasonal decline, but it is a peak season for elderly travelers who prefer offline travel agencies and personalized services [1][3]. Group 1: Elderly Travelers' Preferences - Elderly travelers tend to trust offline travel agencies more than online platforms, often relying on familiar guides and community-based services [1][3][4]. - Many elderly individuals use online platforms primarily for information gathering, preferring to finalize bookings in person to ensure reliability [3][4][10]. - The trend shows that elderly travelers are increasingly interested in customized and slow-paced travel experiences, avoiding shopping tours and preferring in-depth exploration [4][10]. Group 2: Travel Agency Adaptations - Travel agencies are shifting their operational strategies to cater to the elderly demographic by establishing community-based outlets and offering tailored services [1][8]. - Agencies are utilizing social media and online platforms to disseminate information while maintaining a strong offline presence to build trust with older clients [9][10]. - The emergence of small travel agencies focusing on community engagement and diverse service offerings is noted, with some even selling products for elderly customers [6][8]. Group 3: Market Trends and Insights - The travel market is undergoing changes, with some new agencies opting for online models rather than traditional storefronts, reflecting a shift in consumer behavior [9][10]. - Elderly travelers are showing a preference for longer trips, with interest in destinations previously considered niche, such as Central and South America [10]. - The importance of verifying travel agency credentials and understanding service details is emphasized, particularly for elderly travelers who may be more vulnerable to misinformation [11][12].