老年旅游市场的潜力正在被进一步挖掘。 老年旅游市场的潜力正在被进一步挖掘。6月26日，上海第一百货迎来了一家"老有意思"的新店，这是专为老年群体旅游打造的线下门店——"携程老友 会"全国首家官方旗舰店，该店的正式开业也意味着携程进一步加码老年旅游市场。 在上海第一百货，记者看到"老有意思"门店内布置着咨询台、茶水间和会议室等，门店内已经聚集了一些老年游客询问旅游产品。旗舰店专为50+人群量身 打造"老有意思旅行团"，涵盖六大深度主题游：主打旅拍的"入画系列"、融合歌舞教学的"翩然系列"、专家精讲的"研学系列"、提供摄影美术教学的"光影系 列"、 主打特色疗愈的"悦养系列"和经典徒步路线的"秘境系列"。 在关在四本的通送盛送三次上海视榜国际旅行在官 「白 明 無 民 意 意 史 a BE F f F H - T - T - T - T - T - T - T - T - T - T - T - T - T - T - T - T - T - T - T - T - T - T - T - T - r - 2006 携程老友会项目负责人王欣欣对第一财经记者表示，如今的老年人出游已不满足于单纯观光，而是对旅行品质和 ...

Core Insights - The elderly tourism market in China is experiencing significant growth due to the increasing elderly population, with projections indicating that by the end of 2024, the population aged 60 and above will exceed 300 million, accounting for 22% of the total population [1][6][9] - The market size for elderly tourism is expected to reach 1.67 trillion yuan in 2024, reflecting a year-on-year growth of 18.8% [22] - Government policies are actively supporting the development of elderly tourism, including financial subsidies and tax incentives for tourism companies to create products and services tailored for the elderly [9][11] Industry Overview - Elderly tourism refers to the tourism industry targeting consumers aged 60 and above, characterized by a preference for in-depth travel experiences and longer trips [2][4] - The elderly tourism industry has developed a comprehensive supply chain encompassing accommodation, transportation, attractions, entertainment, and shopping [4] Market Demand - The increasing number of elderly individuals is driving demand for tourism services, with the elderly population's consumption patterns shifting from basic necessities to diverse areas such as cultural entertainment and health management [8][20] - In the consumption structure of the elderly demographic, leisure travel activities dominate, accounting for 57% of their spending [20] Policy Support - The Chinese government has introduced various policies to promote elderly tourism, including the launch of special tourism trains and the development of tourism products that cater to the elderly [9][11][12] - Local governments are also implementing initiatives to enhance elderly tourism, such as improving facilities for elderly travelers and promoting cultural and health tourism [12][13] Current Trends - The elderly tourism market is transitioning from a niche to a mainstream market, with elderly travelers now representing over 20% of the total tourism population [18] - The rise of the "self-care economy" is leading to increased willingness to spend on travel, with per capita domestic tourism expenditure reaching a historical high in 2024 [16][22] Future Outlook - The elderly tourism industry is expected to evolve towards diversification, high-end offerings, and personalized experiences, with a growing preference for slow-paced and experiential travel [24] - Technological advancements will play a crucial role in enhancing the travel experience for elderly consumers, with applications of AI and other technologies in monitoring safety and health during travel [24]