Group 1 - The article highlights a series of vibrant cultural and tourism activities in Meishan during the Spring Festival, themed "Enjoying New Spring" [6] - Various districts and counties in Meishan have organized unique events, such as the "Star Cup" fun run and traditional games, fostering a festive atmosphere [6] - The activities include outdoor music concerts, cultural markets, and drone performances, showcasing a blend of modern and traditional elements [6][7] Group 2 - Danling County hosted the first Orange Spring National Tide Lantern Festival, featuring interactive NPCs, water performances, and a music concert [7] - Hongya County introduced unique activities like the "Snow Fantasy" NPC parade and traditional customs exploration in Liujing Ancient Town [7] - Qingxin County utilized 1,000 drones to create thematic displays, enhancing the festive experience with historical cultural elements [7]

Group 1 - The core event of the news is the New Year's Eve celebrations across various cities in China, highlighting the growing trend of "cross-year economy" which has become a significant driver of winter consumption and urban vitality [5][6] - The cross-year economy is characterized by diverse activities ranging from cultural performances to immersive experiences, catering to the emotional and experiential needs of consumers, particularly the younger generation [5][6][9] - Data from Meituan Travel indicates a 117% increase in bookings for cultural and tourism activities during the New Year period, with searches for "cross-year fireworks shows" and "cross-year concerts" rising over 500% [3][5] Group 2 - The trend of cross-year celebrations has evolved beyond mere festivities to encompass a full consumption ecosystem, integrating dining, accommodation, shopping, and cultural experiences [6][7] - The rise of new consumption patterns is evident as businesses innovate to meet the emotional value demands of consumers, leading to unique offerings such as outdoor music events and themed dining experiences [5][6][9] - The phenomenon of "cross-year economy" is expanding from first-tier cities to lower-tier cities, with local characteristics being incorporated into celebrations, thus enhancing regional tourism and local product sales [6][7]