随着国庆、中秋"双节"叠加的"超级黄金周"临近，北京消费市场逐渐升温。北京商报记者走访各大商圈 看到，新项目集中亮相为北京商业注入新鲜活力，成熟商圈中各类IP活动也相继在"双节"期间举办。同 时，北京市上百场促消费活动落地。从核心商圈到社区邻里，从实物消费到服务体验，多层次活动矩阵 全面激活消费潜力。 新项目扎堆入市 今年8天的"超级黄金周"即将来临，北京的新商业项目也加快入市步伐。据不完全统计，"双节"前夕， 北京迎来6个新商业项目入市，分别为房山瑞来广场、朝阳区大屯里、海淀区魏公·芳华里、大兴区世界 坊、东城区隆福寺二期以及上德银泰城。此外，10月1日，北京还将迎来小站公园STATION PARK（以 下简称"小站公园"）、微博in等项目开业。 其中，朝阳区大屯里商业街项目总建筑面积约3万平方米，沿街面长300米，将满足周边居民、商务往来 和奥林匹克公园片区游客等各方消费需求；大兴区世界坊位于大兴机场临空区大兴片区，不仅引入吴裕 泰、紫光园、霸王茶姬、呷哺呷哺等品牌，还提供平价药房、快剪理发、皮具护理等便民服务；瑞来广 场为一座"院落式"综合体，首批亮相的商户包括翎动体育、北投瑞来酒店及部分商业。 同时， ...

Core Insights - The consumption market in Beijing is heating up ahead of the Mid-Autumn Festival and National Day, with numerous new projects and promotional activities set to stimulate consumer spending [1][4][9] New Commercial Projects - Six new projects have launched in Beijing before the holidays, including Ruilai Plaza, Datuanli in Chaoyang District, and others, with a focus on meeting diverse consumer needs [3][4] - Notable projects include Datuanli's 30,000 square meters of commercial space and World Square in Daxing District, which features various brands and convenient services [3][4] - Upcoming openings during the National Day include Station Park and Weibo in, focusing on community and cultural experiences [3] IP Activities and Promotions - Established projects are also enhancing holiday consumption through various IP activities, such as exhibitions and pop-up stores in places like Chaoyang Joy City [5][6] - The integration of cultural and commercial activities aims to create a vibrant holiday atmosphere, with numerous events and promotions planned across major shopping areas [6][9] Holiday Economic Boost - The holiday season is expected to significantly boost consumption, with the Beijing Municipal Bureau of Commerce organizing over 500 unique consumer activities to enhance the shopping experience [9][10] - Initiatives include film subsidies and dining vouchers to encourage spending in various sectors, including restaurants and entertainment [9][10] Services for Tourists - Beijing is optimizing tax refund services for international tourists, enhancing their shopping experience with convenient refund points across the city [10]