温馨的烘焙月饼DIY、欢乐的亲子体验、激烈的电竞游戏、新奇的跨界联动影视IP……今年国庆与中秋 双节"合璧"，各大家电厂商携手线上、线下卖场，推出更为丰富多元的营销场景，加上消费贴息政策的 助力，为家电消费市场注入了新动能。 如果说场景化体验解决的是"为什么要买"的问题，那么各类厂商补贴、消费贴息政策等解决的则是"如 何买得划算"的问题。 在某家电卖场里的"亲子厨房"，孩子们将包好的月饼坯按压成形、放入烤箱，烤出美味的月饼；而在某 苏宁易购门店内的电竞体验专区，一场激烈的电竞游戏对决正在上演，参赛者热血沸腾，队友们配合默 契。 "最近有位客人在我们店里订了冰箱、洗干衣机套装、热水器、烟机灶具等全屋家电，享受了各项优惠 后总价4.6万元，使用建行贴息贷款，分12期还，省下了2000元左右的利息。"苏宁易购天河店店长方伟 佳告诉记者。 这个假期，家电卖场、厂商纷纷推出烘焙月饼DIY、亲子体验、电竞游戏、Coser巡游、影视IP跨界等主 题专场活动，吸引了不少消费者走进店里，在活动体验中增加对产品的了解。 记者走访时注意到，从"卖单品"到"卖方案"，从"交易场"到"体验中心"，如今的家电线下卖场正大力强 化场景化体 ...

Core Insights - Temu and SHEIN are facing pressure to adjust their business models due to the cancellation of the small import tax exemption policy in the U.S., which will increase operational costs and lead to a shift towards local sourcing of products [1][2][5]. Group 1: Business Model Changes - As of May 1, 2024, Temu's goods sourced from the U.S. have increased, while direct shipments from China have decreased significantly, with most direct shipment items disappearing from the website [1][5]. - The cancellation of the small import tax exemption means that Temu has started adding "import fees" to prices of goods shipped directly from China, significantly raising costs for consumers [2][3]. - Temu's strategy is shifting towards local procurement in various countries, including the U.S., where local sourcing is expected to account for 80% of sales in Europe by 2024 [5]. Group 2: Market Impact - The U.S. accounted for 50% of Temu's total merchandise value (GMV) in 2024, but this is projected to decline to 25% by 2027, indicating a potential shift in focus towards Asian and European markets [5]. - The number of packages cleared under the low-value exemption rule in the U.S. reached 1.36 billion in 2024, doubling from 2022, highlighting the significance of this policy for Temu and SHEIN's growth [3]. - The strategic shift away from low-cost direct shipments from China may reduce competitiveness for Temu and SHEIN, as U.S. consumers are attracted to the low prices offered by these platforms [5][6].

Core Viewpoint - The cancellation of the small import tax exemption policy in the U.S. is forcing Temu and SHEIN to adjust their business models, leading to increased local sourcing and higher operational costs in their primary market, the U.S. [1][2][3] Group 1: Impact of Policy Changes - The U.S. has canceled the small import tax exemption policy effective May 2, which previously allowed goods valued under $800 to enter without tariffs, significantly impacting Temu and SHEIN's pricing strategies [2][3] - As a result of the policy change, Temu has begun to increase the proportion of locally sourced products in the U.S., with many direct shipment items from China disappearing from their website by May 1 [1][2] Group 2: Business Model Adjustments - Temu's business model, which relied on ultra-low-priced goods from Chinese factories, is shifting towards local procurement in response to rising operational costs and changing market conditions [3][4] - The company has expanded its local sourcing strategy beyond the U.S., targeting markets in Europe, South America, Japan, and South Korea, with plans for local sales to account for 80% of its European revenue by 2025 [4] Group 3: Competitive Landscape - The reduction of low-priced goods shipped directly from China may diminish the competitive edge of Temu and SHEIN, as U.S. consumers are primarily attracted to the low prices offered by these platforms [4] - According to a Goldman Sachs report, the share of U.S. GMV in Temu's total transactions is expected to drop from 50% in 2024 to 25% by 2027, indicating a potential shift in focus towards Asian and European markets [4]