温馨的烘焙月饼DIY、欢乐的亲子体验、激烈的电竞游戏、新奇的跨界联动影视IP……今年国庆与中秋 双节"合璧"，各大家电厂商携手线上、线下卖场，推出更为丰富多元的营销场景，加上消费贴息政策的 助力，为家电消费市场注入了新动能。 如果说场景化体验解决的是"为什么要买"的问题，那么各类厂商补贴、消费贴息政策等解决的则是"如 何买得划算"的问题。 在某家电卖场里的"亲子厨房"，孩子们将包好的月饼坯按压成形、放入烤箱，烤出美味的月饼；而在某 苏宁易购门店内的电竞体验专区，一场激烈的电竞游戏对决正在上演，参赛者热血沸腾，队友们配合默 契。 "最近有位客人在我们店里订了冰箱、洗干衣机套装、热水器、烟机灶具等全屋家电，享受了各项优惠 后总价4.6万元，使用建行贴息贷款，分12期还，省下了2000元左右的利息。"苏宁易购天河店店长方伟 佳告诉记者。 这个假期，家电卖场、厂商纷纷推出烘焙月饼DIY、亲子体验、电竞游戏、Coser巡游、影视IP跨界等主 题专场活动，吸引了不少消费者走进店里，在活动体验中增加对产品的了解。 记者走访时注意到，从"卖单品"到"卖方案"，从"交易场"到"体验中心"，如今的家电线下卖场正大力强 化场景化体 ...

Group 1 - The market for cooling devices, particularly those equipped with AI technology, is experiencing significant growth during the summer months, with products like handheld fans and air circulators becoming popular among consumers [1] - According to JD.com, air circulators have become the preferred choice for small to medium-sized households due to their "smart temperature control and low noise energy-saving" features, with sales of certain models exceeding 50,000 units per month [1] - In physical retail stores, AI-enabled air conditioning units are in high demand, with 62% of air conditioners priced over 5,000 yuan featuring smart functions, indicating a shift towards higher quality and more intelligent product experiences [1] Group 2 - In the small appliance sector, home ice makers are gaining popularity among younger consumers, offering quick ice production and automatic cleaning features, which cater to the demand for homemade cold drinks [2] - Other trending products include neck-mounted fans and smart cooling water cups, which are becoming essential for outdoor enthusiasts, as evidenced by their rising popularity on e-commerce platforms like JD.com, Taobao, and Douyin [2]