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广发银行持续优化支付服务 助力构建包容多元支付环境
Xin Hua Wang· 2025-09-26 10:37
Core Viewpoint - The company focuses on enhancing payment services for specific groups, including the elderly and foreign nationals, in response to government initiatives aimed at improving payment convenience [1][3]. Group 1: Services for the Elderly - The company retains traditional service methods such as paper passbooks and cash acceptance while establishing "senior zones," "green channels," and "caring windows" to improve the experience for elderly customers during peak pension distribution [1][2]. - Online services have been upgraded with a "senior version" of the mobile banking app, featuring larger fonts and simplified processes for high-frequency operations like account inquiries and transfers [1]. - The customer service hotline has a dedicated "silver hair channel" that automatically identifies elderly clients, serving a total of 5.5 million people with a satisfaction rate of 99% [1]. Group 2: Services for Foreign Nationals - The company has accelerated the enhancement of cross-border payment services, supporting major international card organizations for transactions and ATM withdrawals [1][2]. - The mobile banking app and "Discover Exciting" credit card app have been launched in English, covering various functions such as account management and cross-border remittances [1]. - The company is also promoting the "Cross-Border Wealth Management Connect" and a unified currency settlement account system to facilitate financial connectivity in the Greater Bay Area [1]. Group 3: Social Security Card Innovations - The company has launched a social security card that incorporates foreign work permit information, allowing for a "one-time application, no face-to-face approval, and full online processing" [2]. - It has issued a "National Transportation Card" for Hong Kong and Macau travel, providing ETC services for over 15,000 vehicles in Macau, significantly easing cross-border work and life [2]. Group 4: Service Enhancements at Branches - The company has optimized its frontline staff training system, creating over a hundred service cases tailored to the needs of the elderly, foreign nationals, and new citizens [2]. - Various branches have developed unique service points, such as a "Senior Financial Service Demonstration Point" and "Morning Rest Stations," to extend convenient services [2]. Group 5: Participation in Key Entry Points - The company actively participates in service construction at major entry points like airports and ports, providing one-stop assistance for foreign nationals, including cash withdrawals and currency exchanges [2]. - During international exhibitions like the Canton Fair, the company enhances payment service support by optimizing account opening processes and ensuring sufficient foreign currency cash availability [2]. Group 6: Future Commitment - The company will continue to prioritize a people-centered financial value orientation, aiming to consolidate and expand payment service effectiveness while responding to the financial needs of various groups, particularly the elderly and foreign nationals [3].