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广发银行:持续优化支付服务 助力构建包容多元支付环境
Xin Hua Wang· 2025-10-09 03:32
原标题:广发银行持续优化支付服务 助力构建包容多元支付环境 自国务院办公厅发布《关于进一步优化支付服务提升支付便利性的意见》以来,广发银行始终把优化支 付服务作为重点工作任务,聚焦老年人、外籍来华人员等群体支付便利性提升,常态化做好各项工作, 助力维护银行卡、现金、移动支付并行发展的支付服务环境。 在老年人服务方面,广发银行不仅保留纸质存折、存单、现金受理等传统服务方式,还设立"长者专 区""绿色通道"与"爱心窗口",优化养老金发放高峰服务流程,切实改善线下业务办理体验。线上服务 同步升级,手机银行推出"长辈版",放大字体、简化流程,覆盖账户查询、转账、存款等高頻操作;客 服热线开设"银发通道",自动识别老年客户,已累计服务550万人次,客户满意度达99%。 针对外籍来华人员,广发银行加快完善跨境支付服务。支持银联、美国运通、万事达、VISA等国际卡 组织持卡人在重点商户消费及ATM取现;手机银行与"发现精彩"信用卡App均推出英文版,覆盖账户管 理、跨境汇款、汇率查询等多种功能。此外,广发银行还合推进"跨境理财通"及本外币合一银行结算账 户体系落地,助力大湾区金融互联互通。 值得一提的是,广发银行在全国首发 ...
广发银行持续优化支付服务 助力构建包容多元支付环境
Xin Hua Wang· 2025-09-26 10:37
Core Viewpoint - The company focuses on enhancing payment services for specific groups, including the elderly and foreign nationals, in response to government initiatives aimed at improving payment convenience [1][3]. Group 1: Services for the Elderly - The company retains traditional service methods such as paper passbooks and cash acceptance while establishing "senior zones," "green channels," and "caring windows" to improve the experience for elderly customers during peak pension distribution [1][2]. - Online services have been upgraded with a "senior version" of the mobile banking app, featuring larger fonts and simplified processes for high-frequency operations like account inquiries and transfers [1]. - The customer service hotline has a dedicated "silver hair channel" that automatically identifies elderly clients, serving a total of 5.5 million people with a satisfaction rate of 99% [1]. Group 2: Services for Foreign Nationals - The company has accelerated the enhancement of cross-border payment services, supporting major international card organizations for transactions and ATM withdrawals [1][2]. - The mobile banking app and "Discover Exciting" credit card app have been launched in English, covering various functions such as account management and cross-border remittances [1]. - The company is also promoting the "Cross-Border Wealth Management Connect" and a unified currency settlement account system to facilitate financial connectivity in the Greater Bay Area [1]. Group 3: Social Security Card Innovations - The company has launched a social security card that incorporates foreign work permit information, allowing for a "one-time application, no face-to-face approval, and full online processing" [2]. - It has issued a "National Transportation Card" for Hong Kong and Macau travel, providing ETC services for over 15,000 vehicles in Macau, significantly easing cross-border work and life [2]. Group 4: Service Enhancements at Branches - The company has optimized its frontline staff training system, creating over a hundred service cases tailored to the needs of the elderly, foreign nationals, and new citizens [2]. - Various branches have developed unique service points, such as a "Senior Financial Service Demonstration Point" and "Morning Rest Stations," to extend convenient services [2]. Group 5: Participation in Key Entry Points - The company actively participates in service construction at major entry points like airports and ports, providing one-stop assistance for foreign nationals, including cash withdrawals and currency exchanges [2]. - During international exhibitions like the Canton Fair, the company enhances payment service support by optimizing account opening processes and ensuring sufficient foreign currency cash availability [2]. Group 6: Future Commitment - The company will continue to prioritize a people-centered financial value orientation, aiming to consolidate and expand payment service effectiveness while responding to the financial needs of various groups, particularly the elderly and foreign nationals [3].