今年5月，作为南通唯一参展企业，华艺携"扎染+AI"创新成果亮相深圳文博会。AI扎染机器人生产 的"注染艺术T恤"吸引众多观展者驻足。11月6日，华艺与江南布衣联合申报的"AI智能扎染T恤"，荣 获"2025年度十大类纺织创新精品"称号，这是我国纺织行业产品开发领域的最高奖项之一。"市场反响 很好，我们和耐克合作的3款扎染T恤，已交付订单近20万件。"江苏省工艺美术大师、集团艺术总监顾 鸣说。 □ 本报记者丁宏波 12月12日，记者走进位于海安高新区的江苏华艺集团看到，非遗扎染智能机器人车间内，4台机械臂正 在48米长的生产线上优雅地"起舞"。它们按照设计好的轨迹图，在扎好的成衣上一一注染。不同比例的 染料顺着机械臂末端的喷嘴均匀涂抹，实现"布上生花"。 "料桶选择1，压力设定1.00，流量设定4.00……"在隔壁的打样研发中心内，工艺员谢应飘将设计好的图 案分解成一个个注染的操作点，通过系统发送给机器人。检查效果符合设计要求后，机器人就能实现批 量生产。每种颜色设定约20个点，一件T恤3种颜色，机械臂往复3次即可完成。 扎染，古称"绞缬"。虽然被列入江苏省省级非物质文化遗产名录，但海安扎染技艺的发展一度受制 ...

Core Insights - The article discusses the challenges and strategies of promoting Chinese intangible cultural heritage (ICH) products in Europe, highlighting the journey of an entrepreneur who aims to bridge cultural gaps and create market opportunities for ICH abroad [1][5][35] Group 1: Entrepreneur's Background and Motivation - The entrepreneur, Cai Qing, has a background in teaching Chinese as a foreign language and has explored various career paths before venturing into ICH [2][3] - She discovered the potential of ICH while interacting with artisans in Yunnan, realizing that these traditional crafts have significant market potential [6][7] Group 2: Market Exploration and Strategy - Cai Qing established a cultural media company in Guangzhou, focusing on making Chinese ICH visible and commercially viable in international markets [5] - During her travels in Europe, she identified a lack of Chinese crafts at exhibitions and a general unfamiliarity with ICH among foreign audiences [14] - The target demographic for her initiatives is primarily young consumers, utilizing both online and offline strategies to promote ICH [15][16] Group 3: Promotion and Engagement Tactics - The promotion strategy includes interactive and visually engaging activities, such as exhibitions and flash events, to attract and educate foreign audiences about ICH [17][18] - Collaborations with local businesses, like incorporating ICH designs into popular products, have proven effective in gaining consumer interest [33][34] Group 4: Challenges Faced - The entrepreneur's team faces logistical challenges in transporting materials and products for overseas events, often relying on local resources for support [20][24] - Cultural differences in business practices, such as the meticulous planning required in Germany, have necessitated more detailed preparations for events [25][28] - Initial marketing efforts focused too heavily on craftsmanship without connecting emotionally with foreign consumers, leading to a need for deeper storytelling [29][30] Group 5: Future Directions and Collaboration - The success of promoting ICH abroad relies on collaboration among artisans, designers, and local governments to ensure effective market entry and sustainability [36][37] - The entrepreneur emphasizes the importance of innovation and adaptability in the ongoing journey of promoting ICH internationally, viewing it as an "infinite game" that requires continuous exploration and rule-making [38]