淄博首届直播经济节超600人参赛、50万人次线上观看 "小屏幕"撬动"大市场" "家人们看这茶汤！鲁山青峰茶泡开是琥珀色，喝一口满是山林清香。"10月17日淄博好品直播现 场，博山区民宿博主刘国峰一身休闲装透着烟火气。镜头里刚泡好的茶水还冒着热气，弹幕就已刷 起"求链接""下单两斤"……热度瞬间拉满。 这场设在淄博首届直播经济节颁奖盛典主会场旁的直播展位，成了现场最热闹的角落之一，鲁山青 峰茶、软枣猕猴桃等在刘国峰的介绍下，一一走进大众视野。 同时，这扇"窗口"，更打破了传统产业的"围墙"，为"淄博制造"与"淄博好品"打通了通往广阔市场 的新接口。华光国瓷创新"匠人+主播"模式，匠人现场演示骨瓷制作工艺，让传统技艺成为直播间的"吸 睛亮点"；山村农户依托直播间，将以往"藏在深山无人知"的山货销往全国各地；扳倒井借助云展会形 式，把传统白酒文化与现代消费需求精准对接，圈粉大批年轻消费者。 除了赋能产业，直播经济节还在乡村振兴与人才培育上发力，推动"人才下沉"与"技术普惠"。乡村 振兴，关键在人。而直播经济恰好为农村培育了一批懂技术、会经营的"数字新农人"。他们从最初"5个 观众3个是村干部"的窘境，一步步成长为 ...

Core Insights - The first Live Economy Festival in Zibo attracted over 600 participants and 500,000 online viewers, showcasing the potential of digital platforms in expanding market reach for local products [2][3][4] - The event highlighted the role of live streaming in promoting local agricultural products and traditional crafts, transforming them into national brands [2][3] - The establishment of the Zibo Live Economy Alliance marks a new phase of collaborative development in the live streaming industry, addressing previous challenges of isolated efforts [4] Group 1: Event Overview - The Zibo Live Economy Festival ran for five months, resulting in over 30% year-on-year growth in online sales of agricultural products [2][3] - Participants included local farmers and artisans who utilized live streaming to share their stories and products, enhancing cultural exchange and market visibility [3][4] Group 2: Industry Impact - The festival facilitated the emergence of "digital new farmers," who are now capable of independently operating live streaming sessions and driving sales [4] - The event has created a vibrant ecosystem involving government guidance, enterprise leadership, and community participation, transforming live streaming into a cultural and economic tool [3][4] Group 3: Technological Empowerment - Training sessions were conducted to equip participants with necessary skills in live streaming, from script design to technical setup, enabling newcomers to quickly adapt [3] - The integration of traditional craftsmanship with modern technology was exemplified by artisans demonstrating their skills live, attracting consumer interest [3]