Core Insights - The automotive industry is facing challenges in integrating advertising and live streaming operations, leading to inefficiencies in resource utilization and marketing effectiveness [1][3] - The introduction of the "integrated advertising and live streaming" model by the company aims to address these challenges by synchronizing budget and content decisions, enhancing both efficiency and innovation in live streaming scenarios [1][8] Group 1: Efficiency Improvements - The "integrated advertising and live streaming" model significantly reduces communication costs between automotive brands and various teams, eliminating information gaps between live content and advertising strategies [3][6] - Since 2025, the adoption of this model has increased, with luxury car brands seeing a more than threefold rise in the proportion of brands utilizing this approach [3] - Compared to traditional separated advertising and live streaming, customer acquisition costs have decreased significantly, with user engagement rates improving by over 30% [3][5] Group 2: Content Quality Enhancement - The model enhances the quality of live streaming content and user experience by leveraging data analytics to understand audience preferences, leading to better content delivery [4][6] - Live streaming sessions utilizing this model have seen an average effective broadcast duration increase of over 148 minutes, with viewer engagement metrics such as viewing time per person rising by 17% [4][5] - In the luxury car segment, the model has led to a 271% increase in viewer retention rates and a 360% increase in click-through rates for promotional content [4][5] Group 3: Practical Success Cases - Early adopters of the integrated model have reported substantial growth, with one electric vehicle brand achieving over 40 million exposures and a 53% increase in foot traffic, while reducing customer lead costs by 55.78% [5][6] - Another well-known automotive brand utilized a combination of small and large live events, resulting in over 200,000 leads and a 48% reduction in lead acquisition costs [5][6] - These cases illustrate the model's effectiveness in driving down costs while enhancing lead generation and conversion quality [6][8] Group 4: Future Opportunities - The automotive marketing landscape is shifting from broad expansion to refined operations, making the timing for the integrated model's introduction particularly advantageous [8] - As 2025 approaches, brands that have not yet adopted this model are encouraged to embrace the change to capitalize on emerging opportunities and improve their marketing outcomes [8]