Core Insights - The article highlights the arrival of spring as a vibrant season in northern China, emphasizing the importance of seasonal cuisine for health and wellness [1] - Douyin's "Food Season" campaign is set to run from March 20 to April 21, promoting local delicacies and offering discounts to enhance the dining experience [1][10] Group 1: Spring Cuisine Highlights - The campaign showcases various spring dishes that are beneficial for health, such as tender shoots, wild vegetables, and chicken soup with bamboo shoots, emphasizing the wisdom of eating according to the season [1] - Each northern city featured has its unique culinary offerings, such as Peking duck in Beijing, Tianjin's Eight Great Bowls, Nanjing's salted duck, and Jinan's sweet and sour carp, which connect local culture and flavors [3][6] Group 2: Celebrity and Influencer Engagement - The event includes participation from celebrities and food influencers who will explore local delicacies, sharing their experiences and insights through videos, enhancing audience engagement [8] - A "Fresh Eating Challenge" will be launched, where influencers will uncover hidden culinary gems, creating a buzz around local food culture [8] Group 3: Offline Activities and Promotions - Offline events like the "Spring Fresh Market" in Beijing and the "Life Festival" in Nanjing will offer a variety of local foods, creating an immersive experience for attendees [9] - Special themed areas, such as the cherry blossom-themed spots in Nanjing, will combine visual and culinary experiences, attracting visitors with interactive elements [9] Group 4: Access and Discounts - The campaign encourages users to access a curated list of local specialties through Douyin, with prices starting as low as 10% of the original [10] - Weekly updates on trending seasonal dishes will be provided, along with videos from influencers to guide users in their culinary exploration [10]