Core Points - The "Taste of Jiangsu" food festival in Suzhou Industrial Park is a 10-day event featuring over 100 local food vendors, aimed at enhancing the night-time economy and providing a vibrant community experience [1][2] - The festival showcases regional delicacies from Jiangsu, including geographical indication foods, allowing residents to enjoy authentic local flavors conveniently [1] - The event has been held annually since 1998, becoming a summer tradition for local residents and significantly boosting foot traffic in surrounding commercial areas [1] Summary by Sections Event Details - The food festival runs from August 15 to 24 at two centers and from August 28 to 31 at two others, with over 10,000 consumer vouchers distributed [1] - The festival features a diverse range of food options and interactive activities, including live performances and social media engagement [2] Community Impact - The festival not only meets the diverse night-time consumption needs of residents but also provides a platform for small and medium-sized food vendors to showcase their offerings [1] - The integration of cultural and sports elements into the festival enhances community engagement and revitalizes local commerce [2] Economic Significance - The event contributes to the ongoing growth of Suzhou's night-time economy, promoting a new community lifestyle that blends dining, entertainment, and social interaction [2]

Core Insights - The economic report for Jiangsu Province in the first half of 2025 indicates stable economic performance with growth momentum, highlighting the "Su Super" events as a significant driver of economic growth [1] Economic Performance - The total service revenue from tourism, travel, dining, accommodation, and sports during the first six rounds of "Su Super" reached 37.96 billion yuan, marking a year-on-year increase of 42.7% [1] - The influx of visitors for the "Su Super" events has invigorated local economies, particularly in transportation, dining, and accommodation sectors [1][3] Tourism and Travel Impact - Out-of-province visitors accounted for 28.8% of travel payments, indicating a substantial increase in local transportation services such as car rentals and taxis [3] - The dining sector saw a 19.7% contribution from out-of-province visitors, leading to a surge in demand for local delicacies, with notable increases in searches for regional foods [3] Accommodation Sector - Hotel bookings in host cities surged during the events, with many hotels experiencing full occupancy and offering discounts to fans [3] Cultural and Sports Integration - Various cities launched tourism packages combining match attendance with local sightseeing and cultural experiences, enhancing visitor engagement with local culture [5] - The success of "Su Super" is attributed to Jiangsu's strong football culture and economic foundation, with five professional clubs and a high level of grassroots football participation [7] Economic and Cultural Synergy - The "Su Super" events have created a new pathway for integrating sports with urban development, demonstrating the economic value of emotional connections in consumer behavior [9] - The events have revitalized underutilized sports venues and fostered a vibrant football culture through community events and exhibitions [7][9]

借赛出圈引球迷和游客"大快朵颐"，线上线下销量均增长 "观赛搭子"盐水鸭，借势"苏超""游"向全国 □ 南京日报/紫金山新闻记者 黄琳燕 "苏超"自开赛以来，凭借球场上的精彩对决、赛场外的城市文化展示以及网络上的花式互动，热度持续 攀升，成为全民关注的焦点。在赛事的带动下，地域美食经济迎来爆发式增长。南京盐水鸭作为金陵传 统名食，成为热门"观赛搭子"，一只只咸香美味的盐水鸭借着"苏超"东风，"游"向全国各地。 "没抢到票，但当天高低要斩只鸭子边吃边看球""下周来南京看球，哪里的盐水鸭最好吃，求推荐"…… 随着南京队和苏州队比赛日期的临近，"南京盐水鸭"的热度越来越高。记者了解到，为了让球迷们玩好 吃好，市商务局联合美团发放优惠福利，美团还提供"盐水鸭跟南京一起冲鸭"餐饮套餐，水西门陈记鸭 子、陈桥烤鸭、南京沉香鸭馆等多家门店推出特惠活动，为"苏超"加油鼓劲。 "越来越多的外地人爱上了南京盐水鸭。"周文妤告诉记者，前段时间他们和东方甄选合作单场直播就卖 出了11万只鸭子，其中80%为外地朋友购买。"'苏超'举办后，南京盐水鸭更加受欢迎，我们平台上的复 购率也达到了36%，在南京队和苏州队举办前后，我们也将举办相 ...

Core Insights - Yonghui Supermarket has completed the "Fat Donglai" model adjustment in 100 stores nationwide, marking the transition to a scaled and systematic phase of this model [2] - The adjustments focus on upgrading three main aspects: "people," "goods," and "space," aiming to enhance employee skills, improve product quality, and transform retail spaces into quality lifestyle centers [2] Group 1: Store Adjustments - The Jiangning Wanda store has undergone significant optimization, with a total of 13,358 products reviewed, resulting in 9,418 products being removed and 5,274 new products added, leading to a new product addition rate of over 63% [2] - The product structure post-adjustment closely resembles 80% of the Fat Donglai product structure, with fresh food proportion increasing from 5% to 23% and imported goods making up 15% of the offerings [2] Group 2: Local Collaboration and Product Offerings - To cater to local consumer preferences, Yonghui Supermarket has partnered with local suppliers to introduce specialty foods such as roasted duck and Nanjing saltwater duck, along with local snacks and baked goods [3] - The company aims to learn from and benchmark against the product quality and pricing of Fat Donglai, creating a diverse product matrix that emphasizes quality and emotional connection [3] Group 3: Employee Enhancements - The Jiangning Wanda store has increased its employee count by nearly 50%, with the minimum salary raised from 3,400 yuan to 4,900 yuan, and employees are entitled to 10 days of paid annual leave after one year [3] - Facilities for employees, including rest areas and training rooms, have been improved, fostering a positive cycle of employee care leading to better customer service [3] Group 4: Marketing Initiatives - In conjunction with the opening of the 100th adjusted store, Yonghui Supermarket will launch the "717 Good Eating Festival," which includes a "100+" strategy featuring over 100 adjusted stores, brand pavilions, quality new products, and national bestsellers [4]

作为热门观赛场所，开赛以来，江苏看球或足球相关的酒吧订单同比增长1069%、环比增长超18倍。特别是近半个月，"苏超"关注度越来越高，泰州、常 州、盐城、徐州、镇江等多个城市的酒吧订单普遍迎来上涨，分别同比增长360%、261%、247%、189%、115%。其中，泰州酒吧销售额同比增长了6 倍。洗浴按摩也成为网友们的观赛前后的休闲方式，近半个月，扬州洗浴按摩的抖音团购订单同比增长114%，常州同比增长98%。 赛事热度让地域美食成为"观赛搭子"。南京盐水鸭、淮安小龙虾以及徐州烧烤备受网友青睐。数据显示，6月1日南京对战无锡当天和次日两天，南京盐水 鸭抖音团购同比增长126%，销售额同比增长155%。最近半个月，淮安"小龙虾"相关抖音团购订单同比增长150%，销售额同比增长188%。徐州烧烤的抖 音团购的销售额也同比增长近50%。此外，苏州风扇凉面、扬州炒饭的抖音团购订单分别同比增长了484%、385%。 江苏省城市足球联赛开赛1个月，这个被外界称作"苏超"的比赛带动江苏全省小龙虾订单同比涨42%，看球酒吧订单同比飙升10.6倍、环比飙升18倍。 抖音生活服务数据显示，"苏超"开赛以来，"赛事经济"效应显著， ...

Core Insights - The "Su Super" league in Jiangsu has gained significant popularity, with Douyin's SuSuperLeague topic reaching 1.9 billion views and Weibo's JiangsuCityFootballLeague exceeding 53.19 million reads, indicating a strong public interest in the event [1][2] - The league has successfully attracted over 180,000 spectators in its first three rounds, with an average attendance of 15,000 per match, surpassing the average attendance of the China League One [2][3] - The event has triggered a substantial increase in local tourism and consumption, particularly in the food and beverage sector, with notable spikes in searches and orders for local delicacies [5][6] Economic Impact - The "Su Super" league has led to a remarkable boost in the local economy, particularly in the hospitality and tourism sectors, coinciding with the Dragon Boat Festival holiday [5][7] - During the three-day holiday, Jiangsu received approximately 12.42 million tourists, generating a total tourism revenue of 4.693 billion yuan, reflecting year-on-year growth of 2.15% and 0.20% respectively [7] - The league's popularity has resulted in a 214% week-on-week increase in the number of Jiangsu restaurants offering themed packages related to the event [5] Cultural Influence - The league has fostered a sense of community and cultural identity, with local teams and rivalries generating engaging narratives and memes that resonate with the public [3][4] - The search volume for "football" in Jiangsu has increased by 187% in the past week, indicating a growing interest in football culture and youth training programs [6] Tourism and Hospitality Growth - Hotel bookings in the six host cities for the upcoming fourth round of matches have seen significant year-on-year increases, with Huai'an up by 150% and Suqian by 67% [8] - Local governments are leveraging the league to promote tourism, offering discounts and incentives to attract visitors, such as free admission to attractions for residents of rival cities [7]

Core Insights - The Jiangsu Province's first urban football league, referred to as "Su Super," has evolved from a sports event into a significant social phenomenon and cultural symbol since its launch on May 10 [2][3] Group 1: Event Impact - The league has attracted over 180,000 spectators across various cities, with an average attendance of 9,852 per match, indicating strong public interest [2] - The third round of matches saw record attendance, with specific games drawing crowds of 22,198 and 15,669, showcasing the league's growing popularity [2] Group 2: Economic and Cultural Boost - The event has significantly boosted local tourism and consumption, with searches for local delicacies like Nanjing salted duck and Xuzhou barbecue increasing sharply [3] - Cities have responded with promotional activities, such as free entry to attractions for visiting fans, leading to a 305% year-on-year increase in bookings for local attractions during the Dragon Boat Festival [3][5] Group 3: Policy Support and Future Plans - The success of the "Su Super" league is supported by government initiatives aimed at promoting cultural and sports tourism, with plans for further integration of sports and tourism to stimulate consumption [5] - Future activities will focus on creating new experiences and offerings to meet public demand and drive high-quality development in the region [5]

Core Viewpoint - The Jiangsu Province Urban Football League ("Su Chao") has unexpectedly gained immense popularity, attracting over 180,000 fans and significantly boosting local tourism and consumption, with a 305% increase in scenic spot bookings during the event period [1][6][7]. Group 1: Event Overview - The Su Chao is a regional football league involving 13 cities in Jiangsu, featuring a mix of student and amateur players, which has led to a unique and engaging atmosphere for spectators [6][7]. - The league's structure includes government support and collaboration among various local sports organizations, enhancing its operational efficiency [6][7]. Group 2: Economic Impact - The league is projected to generate over 300 million yuan in economic benefits, with each participating city expected to earn more than 20 million yuan [9][14]. - Local tourism and consumption have surged, with a 14.63% increase in travel spending in host cities and significant growth in hotel and restaurant revenues during match days [9][14]. Group 3: Sponsorship and Market Potential - The league has attracted various sponsors, including Jiangsu Bank and KELME, indicating a growing interest in local sports events and their commercial viability [10][11]. - The success of Su Chao reflects a broader trend in China's sports industry, with projections suggesting that the football market could reach over 2 trillion yuan by 2025 [13][14]. Group 4: Future Prospects - The league's success has prompted discussions about its future marketization and the potential for expanding sponsorship and broadcasting rights [14]. - Other provinces are also preparing to launch similar leagues, indicating a growing trend in regional football events across China [15].

Group 1: Tourism Market Recovery - The "May Day" holiday has led to a significant recovery in the national cultural and tourism market, with consumption vitality fully released, marking the strongest rebound in nearly three years [1] - Platforms like Meituan, Douyin, and Alipay reported record-high metrics in national tourism orders, dining consumption, and cross-border transactions [1] - Guangdong province emerged as a top destination, leading in inbound consumption and service consumption scale, showcasing the strong consumer appeal of the Greater Bay Area [1] Group 2: Rise of County-Level Tourism - County-level economies are gaining traction, with small town tourism becoming a new hotspot, as travelers seek relaxation away from crowded cities [2] - Popular county destinations include Zhejiang's Tonglu, Anhui's Huaining, and Hunan's Xinhua, which are attracting visitors looking for a more tranquil experience [2] Group 3: Hotel and Dining Trends - High-star hotel bookings in county towns surged over 80% year-on-year during the "May Day" holiday, with top destinations including Guangdong's Heyuan and Gansu's Longnan [4] - The concept of "travel for food" gained popularity, with dining orders from non-local tourists on Meituan increasing by 189% compared to 2023 [7] - Guangdong's dining and entertainment service consumption led the nation with a year-on-year growth rate of 54%, and cultural tourism consumption increased by 94% [7] Group 4: Cultural and Night Economy - The integration of traditional culture with modern experiences is revitalizing the cultural tourism market, with significant increases in non-heritage performances and night economy activities [10] - During the holiday, the search volume for "night tours" rose by 50%, with popular night tours in cities like Guangzhou and Wuhan [11] Group 5: Cross-Border Tourism Growth - Cross-border tourism is thriving, with Guangdong leading in inbound consumption during the "May Day" holiday, showing over 100% growth compared to last year [14] - The trend of Hong Kong residents traveling to Guangdong for shopping and services has become common, reflecting a dual flow of tourism between regions [14] - Outbound travel spending saw a 53% increase, particularly in transportation, with tourists using Alipay for various services abroad [15]