9月23日上午，以"庆农业丰收、享美好生活"为主题的2025年中国农民丰收节江苏省主场活动在无 锡市锡山区羊尖镇严家桥村举行。副省长陈忠伟出席。 活动由科技感十足的丰收主题曲《太湖畔的丰饶》拉开序幕，乡村休闲情景剧《乡约此间美好》让 人陶醉其中，音乐情景剧《全村的希望》节奏欢快，相声《跟着苏超品美食、丰收畅享十三乡》以创新 的方式带大家"舌尖畅游"江苏。本次活动首次打造了"苏农优品"丰收季大市集，邀请来自省内各地入选 国家农业品牌精品名录和江苏农业品牌目录的农产品区域公用品牌集中展销，南京盐水鸭、盱眙龙虾、 洪泽湖大闸蟹、丰县牛蒡等土特产精彩亮相，现场制作的无锡传统小吃和乡村文创伴手礼吸引众多农民 和游客品尝购买。农业非遗表演、"青绘乡村"推介、乡村主理人及青农创业新业态推介等多个活动，营 造出共庆丰收、共享喜悦的节日氛围。 ...

Core Points - The "Taste of Jiangsu" food festival in Suzhou Industrial Park is a 10-day event featuring over 100 local food vendors, aimed at enhancing the night-time economy and providing a vibrant community experience [1][2] - The festival showcases regional delicacies from Jiangsu, including geographical indication foods, allowing residents to enjoy authentic local flavors conveniently [1] - The event has been held annually since 1998, becoming a summer tradition for local residents and significantly boosting foot traffic in surrounding commercial areas [1] Summary by Sections Event Details - The food festival runs from August 15 to 24 at two centers and from August 28 to 31 at two others, with over 10,000 consumer vouchers distributed [1] - The festival features a diverse range of food options and interactive activities, including live performances and social media engagement [2] Community Impact - The festival not only meets the diverse night-time consumption needs of residents but also provides a platform for small and medium-sized food vendors to showcase their offerings [1] - The integration of cultural and sports elements into the festival enhances community engagement and revitalizes local commerce [2] Economic Significance - The event contributes to the ongoing growth of Suzhou's night-time economy, promoting a new community lifestyle that blends dining, entertainment, and social interaction [2]

Core Insights - The economic report for Jiangsu Province in the first half of 2025 indicates stable economic performance with growth momentum, highlighting the "Su Super" events as a significant driver of economic growth [1] Economic Performance - The total service revenue from tourism, travel, dining, accommodation, and sports during the first six rounds of "Su Super" reached 37.96 billion yuan, marking a year-on-year increase of 42.7% [1] - The influx of visitors for the "Su Super" events has invigorated local economies, particularly in transportation, dining, and accommodation sectors [1][3] Tourism and Travel Impact - Out-of-province visitors accounted for 28.8% of travel payments, indicating a substantial increase in local transportation services such as car rentals and taxis [3] - The dining sector saw a 19.7% contribution from out-of-province visitors, leading to a surge in demand for local delicacies, with notable increases in searches for regional foods [3] Accommodation Sector - Hotel bookings in host cities surged during the events, with many hotels experiencing full occupancy and offering discounts to fans [3] Cultural and Sports Integration - Various cities launched tourism packages combining match attendance with local sightseeing and cultural experiences, enhancing visitor engagement with local culture [5] - The success of "Su Super" is attributed to Jiangsu's strong football culture and economic foundation, with five professional clubs and a high level of grassroots football participation [7] Economic and Cultural Synergy - The "Su Super" events have created a new pathway for integrating sports with urban development, demonstrating the economic value of emotional connections in consumer behavior [9] - The events have revitalized underutilized sports venues and fostered a vibrant football culture through community events and exhibitions [7][9]

Group 1 - The "Su Super" event has significantly boosted the popularity of Nanjing Salted Duck, leading to increased sales both online and offline [1][2] - Sales data indicates that during matches, the search volume for Nanjing Salted Duck spikes, with a notable increase in purchases from tourists [1][2] - A collaboration with Dongfang Zhenxuan resulted in the sale of 110,000 ducks in a single live stream, with 80% of buyers being from outside Nanjing [2] Group 2 - The popularity of Nanjing Salted Duck is reflected in a 74% increase in search volume and a 58% rise in order volume for duck dish sets on June 2 [2] - During the match between Nanjing and Wuxi teams, group purchases of salted duck increased by 126%, with sales revenue rising by 155% [2] - The local government and Meituan are promoting special offers and meal packages to enhance the experience for fans attending the matches [3]

Core Insights - Yonghui Supermarket has completed the "Fat Donglai" model adjustment in 100 stores nationwide, marking the transition to a scaled and systematic phase of this model [2] - The adjustments focus on upgrading three main aspects: "people," "goods," and "space," aiming to enhance employee skills, improve product quality, and transform retail spaces into quality lifestyle centers [2] Group 1: Store Adjustments - The Jiangning Wanda store has undergone significant optimization, with a total of 13,358 products reviewed, resulting in 9,418 products being removed and 5,274 new products added, leading to a new product addition rate of over 63% [2] - The product structure post-adjustment closely resembles 80% of the Fat Donglai product structure, with fresh food proportion increasing from 5% to 23% and imported goods making up 15% of the offerings [2] Group 2: Local Collaboration and Product Offerings - To cater to local consumer preferences, Yonghui Supermarket has partnered with local suppliers to introduce specialty foods such as roasted duck and Nanjing saltwater duck, along with local snacks and baked goods [3] - The company aims to learn from and benchmark against the product quality and pricing of Fat Donglai, creating a diverse product matrix that emphasizes quality and emotional connection [3] Group 3: Employee Enhancements - The Jiangning Wanda store has increased its employee count by nearly 50%, with the minimum salary raised from 3,400 yuan to 4,900 yuan, and employees are entitled to 10 days of paid annual leave after one year [3] - Facilities for employees, including rest areas and training rooms, have been improved, fostering a positive cycle of employee care leading to better customer service [3] Group 4: Marketing Initiatives - In conjunction with the opening of the 100th adjusted store, Yonghui Supermarket will launch the "717 Good Eating Festival," which includes a "100+" strategy featuring over 100 adjusted stores, brand pavilions, quality new products, and national bestsellers [4]

Core Insights - The "Su Super" football league in Jiangsu province has significantly boosted local consumption, with a 42% year-on-year increase in crayfish orders and a staggering 10.6 times increase in bar orders since the league's inception [1][3] - The event has driven a 63% year-on-year growth in Douyin group buying sales, highlighting the economic impact of the league on local businesses [1][5] Group 1: Economic Impact - Bar orders related to football have surged by 1069% year-on-year and over 18 times month-on-month since the league started [3] - Cities like Taizhou, Changzhou, Yancheng, Xuzhou, and Zhenjiang have seen bar orders increase by 360%, 261%, 247%, 189%, and 115% respectively [3] - Douyin group buying orders in Changzhou increased by nearly 50%, with sales up 133% [5] Group 2: Food and Beverage Trends - Local delicacies such as Nanjing salted duck, Huai'an crayfish, and Xuzhou barbecue have become popular among viewers, with Nanjing salted duck orders increasing by 126% and sales by 155% on match days [3][5] - Huai'an crayfish orders rose by 150% and sales by 188% in the last half month, while Xuzhou barbecue sales increased by nearly 50% [3] - Other local dishes like Suzhou fan cold noodles and Yangzhou fried rice saw Douyin group buying orders increase by 484% and 385% respectively [3] Group 3: Marketing and Promotions - The "Follow Su Super to Explore Jiangsu" campaign has been launched, promoting local food and drink businesses through limited-time offers and special packages [5][6] - The campaign includes a map for users to explore nearby venues and encourages social media engagement with the hashtag FollowSuSuper [5] - The league, organized by the Jiangsu Provincial Sports Bureau and local governments, will run for seven months, featuring 85 matches [6]

Core Insights - The "Su Super" league in Jiangsu has gained significant popularity, with Douyin's SuSuperLeague topic reaching 1.9 billion views and Weibo's JiangsuCityFootballLeague exceeding 53.19 million reads, indicating a strong public interest in the event [1][2] - The league has successfully attracted over 180,000 spectators in its first three rounds, with an average attendance of 15,000 per match, surpassing the average attendance of the China League One [2][3] - The event has triggered a substantial increase in local tourism and consumption, particularly in the food and beverage sector, with notable spikes in searches and orders for local delicacies [5][6] Economic Impact - The "Su Super" league has led to a remarkable boost in the local economy, particularly in the hospitality and tourism sectors, coinciding with the Dragon Boat Festival holiday [5][7] - During the three-day holiday, Jiangsu received approximately 12.42 million tourists, generating a total tourism revenue of 4.693 billion yuan, reflecting year-on-year growth of 2.15% and 0.20% respectively [7] - The league's popularity has resulted in a 214% week-on-week increase in the number of Jiangsu restaurants offering themed packages related to the event [5] Cultural Influence - The league has fostered a sense of community and cultural identity, with local teams and rivalries generating engaging narratives and memes that resonate with the public [3][4] - The search volume for "football" in Jiangsu has increased by 187% in the past week, indicating a growing interest in football culture and youth training programs [6] Tourism and Hospitality Growth - Hotel bookings in the six host cities for the upcoming fourth round of matches have seen significant year-on-year increases, with Huai'an up by 150% and Suqian by 67% [8] - Local governments are leveraging the league to promote tourism, offering discounts and incentives to attract visitors, such as free admission to attractions for residents of rival cities [7]

Core Insights - The Jiangsu Province's first urban football league, referred to as "Su Super," has evolved from a sports event into a significant social phenomenon and cultural symbol since its launch on May 10 [2][3] Group 1: Event Impact - The league has attracted over 180,000 spectators across various cities, with an average attendance of 9,852 per match, indicating strong public interest [2] - The third round of matches saw record attendance, with specific games drawing crowds of 22,198 and 15,669, showcasing the league's growing popularity [2] Group 2: Economic and Cultural Boost - The event has significantly boosted local tourism and consumption, with searches for local delicacies like Nanjing salted duck and Xuzhou barbecue increasing sharply [3] - Cities have responded with promotional activities, such as free entry to attractions for visiting fans, leading to a 305% year-on-year increase in bookings for local attractions during the Dragon Boat Festival [3][5] Group 3: Policy Support and Future Plans - The success of the "Su Super" league is supported by government initiatives aimed at promoting cultural and sports tourism, with plans for further integration of sports and tourism to stimulate consumption [5] - Future activities will focus on creating new experiences and offerings to meet public demand and drive high-quality development in the region [5]

Core Viewpoint - The Jiangsu Province Urban Football League ("Su Chao") has unexpectedly gained immense popularity, attracting over 180,000 fans and significantly boosting local tourism and consumption, with a 305% increase in scenic spot bookings during the event period [1][6][7]. Group 1: Event Overview - The Su Chao is a regional football league involving 13 cities in Jiangsu, featuring a mix of student and amateur players, which has led to a unique and engaging atmosphere for spectators [6][7]. - The league's structure includes government support and collaboration among various local sports organizations, enhancing its operational efficiency [6][7]. Group 2: Economic Impact - The league is projected to generate over 300 million yuan in economic benefits, with each participating city expected to earn more than 20 million yuan [9][14]. - Local tourism and consumption have surged, with a 14.63% increase in travel spending in host cities and significant growth in hotel and restaurant revenues during match days [9][14]. Group 3: Sponsorship and Market Potential - The league has attracted various sponsors, including Jiangsu Bank and KELME, indicating a growing interest in local sports events and their commercial viability [10][11]. - The success of Su Chao reflects a broader trend in China's sports industry, with projections suggesting that the football market could reach over 2 trillion yuan by 2025 [13][14]. Group 4: Future Prospects - The league's success has prompted discussions about its future marketization and the potential for expanding sponsorship and broadcasting rights [14]. - Other provinces are also preparing to launch similar leagues, indicating a growing trend in regional football events across China [15].

Group 1: Tourism Market Recovery - The "May Day" holiday has led to a significant recovery in the national cultural and tourism market, with consumption vitality fully released, marking the strongest rebound in nearly three years [1] - Platforms like Meituan, Douyin, and Alipay reported record-high metrics in national tourism orders, dining consumption, and cross-border transactions [1] - Guangdong province emerged as a top destination, leading in inbound consumption and service consumption scale, showcasing the strong consumer appeal of the Greater Bay Area [1] Group 2: Rise of County-Level Tourism - County-level economies are gaining traction, with small town tourism becoming a new hotspot, as travelers seek relaxation away from crowded cities [2] - Popular county destinations include Zhejiang's Tonglu, Anhui's Huaining, and Hunan's Xinhua, which are attracting visitors looking for a more tranquil experience [2] Group 3: Hotel and Dining Trends - High-star hotel bookings in county towns surged over 80% year-on-year during the "May Day" holiday, with top destinations including Guangdong's Heyuan and Gansu's Longnan [4] - The concept of "travel for food" gained popularity, with dining orders from non-local tourists on Meituan increasing by 189% compared to 2023 [7] - Guangdong's dining and entertainment service consumption led the nation with a year-on-year growth rate of 54%, and cultural tourism consumption increased by 94% [7] Group 4: Cultural and Night Economy - The integration of traditional culture with modern experiences is revitalizing the cultural tourism market, with significant increases in non-heritage performances and night economy activities [10] - During the holiday, the search volume for "night tours" rose by 50%, with popular night tours in cities like Guangzhou and Wuhan [11] Group 5: Cross-Border Tourism Growth - Cross-border tourism is thriving, with Guangdong leading in inbound consumption during the "May Day" holiday, showing over 100% growth compared to last year [14] - The trend of Hong Kong residents traveling to Guangdong for shopping and services has become common, reflecting a dual flow of tourism between regions [14] - Outbound travel spending saw a 53% increase, particularly in transportation, with tourists using Alipay for various services abroad [15]