Core Insights - The rise of live-streaming recruitment is transforming the job search landscape, making it more interactive and efficient for both job seekers and employers [3][4][27] - Live-streaming recruitment platforms like Dou来云招聘 and 快聘 are gaining traction, with significant engagement metrics indicating a shift in how recruitment is conducted [3][9] Group 1: Live-Streaming Recruitment Dynamics - Live-streaming recruitment eliminates information asymmetry, allowing for real-time dialogue between job seekers and employers, which enhances transparency [3][4] - The cost-effectiveness of live-streaming recruitment is notable, as it reduces the need for extensive promotional spending and allows for nationwide reach with minimal equipment investment [7][9] - Emotional connections fostered in live-streaming environments create a more engaging recruitment experience compared to traditional methods [9][27] Group 2: Challenges and Risks - Despite its popularity, live-streaming recruitment is susceptible to scams, with some individuals exploiting job seekers' urgency for employment through deceptive practices [21][26] - There are concerns regarding inflated job descriptions and unrealistic salary expectations, leading to mismatches between job seekers' expectations and actual job conditions [26] - The phenomenon of impulsive job applications due to the live-streaming atmosphere can result in high turnover rates, affecting both employers and job seekers negatively [26][27]