2025年9月22日 | 9:31PM HKT 股票研究 BOSS直聘 (BZ) +852-2978-2673 | timothy.zhao@gs.com 高盛（亚洲）有限责任公司 姜朗霆, CFA 用户持续增长和AI驱动变现升级带来长期增长前景；上调目标价并首次覆 盖H股评为买入 (摘要) | BZ | 12个⽉⽬标价格:$28.00 .00 | 股价:$24.2 $24.28 | 上涨空间:15.3% | | --- | --- | --- | --- | | 2076.HK 2076.HK | 12 个⽉⽬标价格:HK$111.00 $111.00 | 股价:HK$92.60 HK$92.60 | 上涨空间:19.9% | 我们维持对于BOSS直聘(BZ)的买入评级，将12个月目标价上调至28 美元，并首次覆盖其H股(2076.HK)评为买入，12个月目标价为111港 元，分别隐含15%和17%的上涨空间。基于2025年下半年现金收款和 收入增速较过去12个月加快的预期，我们预计BOSS直聘将迎来长期 增长前景，2024-2030年收入/净利润年均复合增速分别为 13%/16%。这主要得益于：i) 凭借 ...

Summary of the Conference Call for Tongdao Liepin Company Overview - **Company**: Tongdao Liepin - **Industry**: Online Recruitment Key Points and Arguments Financial Performance - **Revenue**: Company reported a revenue decline of 7.6% due to decreased collections from the previous year and macroeconomic fluctuations affecting mid-to-high-end recruitment demand [2][3][4] - **Net Profit**: The net profit attributable to the parent company increased by 77%, reaching nearly 100 million RMB [2][4][7] - **Cash Reserves**: The company holds cash reserves of 2.5 billion RMB [2][4] - **Dividends**: Plans to distribute dividends of no less than 50% of adjusted net profit over the next three years [2][4] User Metrics - **Monthly Active Users (MAU)**: MAU grew by 18% year-on-year, reaching 111 million [2][3] - **Paid Users**: The number of personal paid users decreased by 12%, primarily due to impacts from sub-businesses [2][3] - **Enterprise Users**: Verified enterprise users increased by approximately 5%, with paid enterprise users remaining stable at 63,000 [2][3] AI Product Development - **AI Product Adoption**: The coverage of paid AI product clients increased from 30% at the beginning of the year to 70% [2][5] - **AI Interview Product**: The AI interview product is expected to surpass one million interviews this year, with over 95% consistency with expert interview results [2][5] - **Efficiency Metrics**: The recommendation rate for the candidate selection product improved from 50% to 64% [5] Cost Management - **Operational Expenses**: Total operational expenses decreased by 13.2% to 682 million RMB, with specific reductions in R&D (22%), sales and marketing (13%), and management (5%) [2][4][6][7] - **Profitability**: Adjusted operating profit increased by 33% year-on-year [7] Market Trends and Outlook - **Recruitment Market Stability**: The overall recruitment market remained stable in the first half of 2025, with signs of improvement noted in August [3][8] - **Revenue Forecast**: The company anticipates a revenue decline of approximately 5% for the year, contingent on maintaining collection levels [3][8][17] - **Future Expectations**: If collections stabilize, the company expects to see a turning point in revenue in the following year [20] Competitive Landscape - **Impact of AI**: The introduction of AI technology is expected to significantly alter the competitive landscape in the online recruitment industry, enhancing user experience and operational efficiency [11][12] - **Market Position**: Despite challenges in the mid-to-high-end white-collar market, the company has seen new client acquisition stabilize and improve due to AI product advantages [13][15] Additional Insights - **User Experience**: The feedback on AI recruitment products has improved, with a 50% reduction in negative feedback compared to the end of last year [22][23] - **Cash Management**: The company maintains a cash structure of approximately 50% in USD and 50% in RMB, primarily due to IPO financing [24] This summary encapsulates the essential insights from the conference call, highlighting the company's financial performance, user metrics, AI product developments, cost management strategies, market trends, and competitive positioning.

Core Insights - The company reported a revenue of 2.102 billion yuan for FY2025Q2, representing a year-over-year increase of 9.7%, slightly exceeding previous guidance [1] - Adjusted net profit for FY2025Q2 reached 941 million yuan, marking a year-over-year growth of 30.9% [1] - The company anticipates revenue for FY2025Q3 to be between 2.13 billion and 2.16 billion yuan, indicating a year-over-year growth of 11.4% to 13.0% [1] Financial Performance - The gross margin for FY2025Q2 was 85.37%, an increase of 1.89 percentage points year-over-year [2] - The net profit margin improved to 33.83%, reflecting a year-over-year increase of 12.06 percentage points, while the adjusted net profit margin was 44.75%, up 7.26 percentage points year-over-year [2] - Sales, R&D, and management expense ratios were 19.97%, 19.79%, and 14.79% respectively, with sales and R&D expenses decreasing due to cost control and AI efficiencies [2] Market Trends - The contribution from blue-collar workers and lower-tier markets has increased, with significant growth in revenue from small and medium enterprises [3] - The service industry saw accelerated growth in Q2, while the internet sector showed a notable recovery, with active job postings reaching a new high since 2021 [3] - The company’s AI capabilities are enhancing job matching and candidate support, with daily assistance for thousands of job postings [3] Investment Outlook - The macro recruitment demand is showing signs of recovery, and the company's profitability is expected to continue improving [3] - Projected adjusted net profits for 2025-2027 are 3.53 billion, 3.84 billion, and 4.30 billion yuan, reflecting year-over-year growth rates of 30.2%, 8.8%, and 11.9% respectively [3]

Group 1 - The core viewpoint is that BOSS Zhipin (02076, BZ.US) is expected to benefit from a recovery in demand in the second half of 2025, with optimism about its long-term prospects due to increasing online recruitment penetration [1] - The company’s non-GAAP net profit forecasts for fiscal years 2025 and 2026 have been raised by 1% and 2% respectively, reflecting improved profit outlook driven by demand recovery and operational leverage [1] - The target price for BOSS Zhipin's Hong Kong stock has been increased from HKD 86 to HKD 101, and the target price for its US stock has been raised from USD 22 to USD 26, maintaining a buy rating [1] Group 2 - In Q2 of this year, BOSS Zhipin's performance exceeded expectations, with revenue increasing by 10% year-on-year, surpassing forecasts by 1%, and non-GAAP net profit rising by 31%, exceeding expectations by 16%, attributed to ongoing efficiency improvements [1] - The demand trend for the company is expected to continue improving, with accelerated growth anticipated in the second half of 2025, and enhanced business performance driven by AI capabilities [1] - The new shareholder return plan is projected to yield a return of 3.4% over the next 12 months, indicating a positive outlook for shareholder value [1]

Investment Rating - The report maintains a "Strong Buy" rating for BOSS Zhipin (BZ.O) [4] Core Views - BOSS Zhipin's Q2 2025 performance exceeded market expectations, with revenue of 2.1 billion yuan (+9.7%) and adjusted net profit of 950 million yuan (+30.8%) [1][8] - The company continues to see strong user growth, with a monthly active user (MAU) count of 63.6 million (+16.5%) and a total of 6.5 million paying enterprise clients (+10.2%) over the past 12 months [1][8] - The report highlights the steady recovery in the domestic recruitment industry, particularly in blue-collar and manufacturing sectors, and anticipates continued revenue and profit growth in Q3 2025 [1][8] Financial Data and Valuation - Revenue projections for 2025-2027 are 8.204 billion yuan, 9.120 billion yuan, and 10.229 billion yuan, respectively, with year-on-year growth rates of 12%, 11%, and 12% [3][11] - Adjusted net profit estimates for the same period are 2.454 billion yuan, 2.911 billion yuan, and 3.477 billion yuan, reflecting growth rates of 55%, 19%, and 19% [3][11] - The report indicates a stable gross margin of 85.4% in Q2 2025, with a significant improvement in profitability due to cost control measures [1][8] Performance Metrics - The company achieved an adjusted net profit margin of 45.0% in Q2 2025, an increase of 7.3 percentage points year-on-year [1][8] - The price-to-earnings (PE) ratio based on non-GAAP earnings is projected to decrease from 25.8 in 2023 to 13.5 in 2027, indicating improving valuation [3][12] - Return on equity (ROE) is expected to rise from 11.72% in the trailing twelve months to 15.7% by 2027 [4][12]

Financial Performance - As of June 30, 2025, BOSS Zhipin reported total revenue of 4.026 billion RMB, representing a year-on-year growth of 11.19% [1] - The company's net profit attributable to shareholders reached 1.235 billion RMB, showing a significant year-on-year increase of 85.17% [1] Market Activity - On August 21, BOSS Zhipin's stock opened with a rise of 5.21%, trading at $23.23 per share, with a total transaction volume of $6.7785 million and a market capitalization of $11.1 billion [1] Analyst Ratings - On August 21, BOSS Zhipin received a "Buy" rating from CMB International, with the target price raised to $25.5 [1] Company Overview - Founded in 2014, BOSS Zhipin is currently the largest online recruitment platform in China by average monthly active users (MAU) [2] - The company introduced a disruptive "direct hiring" model in the online recruitment industry, facilitating instant communication between employers and job seekers through its mobile-native application [2] - BOSS Zhipin's operational philosophy emphasizes respect for job seekers and providing them with greater autonomy during the job search process [2] - The company aims to enhance user experience by offering efficient, direct, and convenient services throughout the recruitment cycle [2] - BOSS Zhipin's unique model, strong technological capabilities, and vast data accumulation create sustainable barriers in the industry, paving the way for further scalable growth [2]

Core Insights - BOSS Zhipin-W (02076) saw a stock price increase of over 5%, closing at HKD 86.15 with a trading volume of HKD 9.8849 million [1] Financial Performance - For the first half of 2025, BOSS Zhipin reported total revenue of RMB 4.026 billion, a year-on-year increase of 11.19% [1] - The net profit attributable to shareholders reached RMB 1.235 billion, reflecting a significant year-on-year increase of 85.17% [1] - Revenue from online recruitment services for corporate clients increased from RMB 3.577 billion in the same period of 2024 to RMB 3.979 billion, marking an increase of 11.2% [1] - Other services revenue, primarily from paid value-added services to job seekers, rose from RMB 43.7 million in 2024 to RMB 46.7 million, a growth of 6.9% [1] User Engagement - The average monthly active users reached 60.6 million, a 19.8% increase compared to 50.6 million in the same period of 2024 [1] - The average daily active users to monthly active users ratio stood at 25.0% for the six months ending June 30, 2025 [1] Shareholder Returns - The board approved an annual dividend policy, with the dividend amount set at approximately USD 80 million for the year [1] - A share repurchase plan of up to USD 250 million was also announced [1]

Core Viewpoint - BOSS Zhipin (02076) reported a significant increase in revenue and net profit for the first half of 2025, driven by growth in paying enterprise clients and online recruitment services [1] Financial Performance - Total revenue for the period reached 4.026 billion RMB, representing an 11.19% year-on-year increase [1] - Net profit attributable to shareholders was 1.235 billion RMB, showing an impressive 85.17% year-on-year growth [1] - Revenue from online recruitment services for enterprise clients increased from 3.577 billion RMB in the same period of 2024 to 3.979 billion RMB, a rise of 11.2% [1] - Other services revenue, primarily from paid value-added services to job seekers, grew from 43.7 million RMB to 46.7 million RMB, marking a 6.9% increase [1] User Engagement - The average monthly active users reached 60.6 million, a 19.8% increase compared to 50.6 million in the same period of 2024 [1] - The average daily active users to monthly active users ratio stood at 25.0% for the six months ending June 30, 2025 [1] Shareholder Returns - The board approved an annual dividend policy, with the dividend amount set at approximately 80 million USD for the year [1] - A share repurchase plan of up to 250 million USD was also announced [1]

Core Insights - BOSS Zhipin's stock price increased by over 5%, reaching HKD 86.15 with a trading volume of HKD 9.8849 million [1] Financial Performance - For the first half of 2025, BOSS Zhipin reported total revenue of RMB 4.026 billion, a year-on-year increase of 11.19% [1] - The net profit attributable to shareholders was RMB 1.235 billion, reflecting a significant year-on-year increase of 85.17% [1] - Revenue from online recruitment services for corporate clients rose from RMB 3.577 billion in the same period of 2024 to RMB 3.979 billion, an increase of 11.2% [1] - Other services revenue, primarily from paid value-added services to job seekers, increased from RMB 43.7 million to RMB 46.7 million, a growth of 6.9% [1] User Engagement - The average monthly active users reached 60.6 million, a 19.8% increase compared to 50.6 million in the same period of 2024 [1] - The average daily active users to monthly active users ratio was 25.0% for the six months ending June 30, 2025 [1] Shareholder Returns - The board approved an annual dividend policy, with the dividend amount set at approximately USD 80 million for the year [1] - A share repurchase plan of up to USD 250 million was also announced [1]

Group 1 - BOSS Zhipin's stock price increased by 2.28% to $21.55 per share, with a total market capitalization of $10.297 billion as of August 20 [1] - For the fiscal year ending March 31, 2025, BOSS Zhipin reported total revenue of 1.923 billion RMB, representing a year-on-year growth of 12.88%, and a net profit attributable to shareholders of 518 million RMB, reflecting a significant increase of 111.53% [1] - BOSS Zhipin is set to disclose its fiscal year 2025 interim report on August 20, 2023, before the market opens in the Eastern Time zone [1] Group 2 - Founded in 2014, BOSS Zhipin is currently the largest online recruitment platform in China by average monthly active users (MAU) [2] - The company introduced a disruptive "direct hiring" model that facilitates instant communication between employers and job seekers through its mobile application, supported by advanced AI algorithms and big data insights [2] - BOSS Zhipin's business model emphasizes respect for job seekers and provides them with greater autonomy during the job search process, aiming to enhance user experience throughout the recruitment cycle [2] - The company's unique model, strong technological capabilities, and vast data accumulation create sustainable barriers in the industry, paving the way for further scalable growth [2]