Market Overview - In 2024, the matcha sales in Jiangkou County, Tongren City, Guizhou Province, are expected to exceed 1,200 tons, with a production value surpassing 300 million yuan, exporting to over 40 countries including Japan, the USA, and France [1] - By 2025, China's total matcha production is projected to exceed 5,000 tons, maintaining its position as the world's largest producer, with Guizhou accounting for one-fourth of the national output [1] Production and Quality Standards - Guizhou's tea garden area is stable at 7 million acres, ranking among the top in the country, benefiting from high altitude, low latitude, and abundant cloud cover, which enriches the tea leaves with amino acids and polyphenols [2] - The Guizhou Tea Group has established a quality management system in collaboration with international testing organizations, adhering to EU standards [3] Industry Development - Jiangkou County, previously a key poverty alleviation area, has developed a high-standard matcha industrial park since 2017, leading to increased income for local tea farmers [3][11] - The matcha production process involves over 20 steps, ensuring high-quality final products through a unified supply chain model [5] Technological Advancements - The Guizhou tea industry has adapted Japanese matcha production techniques to local conditions, achieving a 100% qualification rate for matcha processing after initial challenges [10] - The Guizhou Tea Group has invested 50 million yuan to establish a new matcha food company, planning to build four production lines with an annual capacity of 4,000 tons [16] Consumer Trends - Matcha is gaining popularity among younger consumers, with a significant portion of sales coming from this demographic, as evidenced by a 122.2% year-on-year increase in sales at a local matcha concept store [12][14] - The cultural aspects of matcha, including historical experiences and traditional preparation methods, are attracting more visitors and consumers [14]