Market Overview - In 2024, the matcha sales in Jiangkou County, Tongren City, Guizhou Province, are expected to exceed 1,200 tons, with a production value surpassing 300 million yuan, exporting to over 40 countries including Japan, the USA, and France [1] - By 2025, China's total matcha production is projected to exceed 5,000 tons, maintaining its position as the world's largest producer, with Guizhou accounting for one-fourth of the national output [1] Production and Quality Standards - Guizhou's tea garden area is stable at 7 million acres, ranking among the top in the country, benefiting from high altitude, low latitude, and abundant cloud cover, which enriches the tea leaves with amino acids and polyphenols [2] - The Guizhou Tea Group has established a quality management system in collaboration with international testing organizations, adhering to EU standards [3] Industry Development - Jiangkou County, previously a key poverty alleviation area, has developed a high-standard matcha industrial park since 2017, leading to increased income for local tea farmers [3][11] - The matcha production process involves over 20 steps, ensuring high-quality final products through a unified supply chain model [5] Technological Advancements - The Guizhou tea industry has adapted Japanese matcha production techniques to local conditions, achieving a 100% qualification rate for matcha processing after initial challenges [10] - The Guizhou Tea Group has invested 50 million yuan to establish a new matcha food company, planning to build four production lines with an annual capacity of 4,000 tons [16] Consumer Trends - Matcha is gaining popularity among younger consumers, with a significant portion of sales coming from this demographic, as evidenced by a 122.2% year-on-year increase in sales at a local matcha concept store [12][14] - The cultural aspects of matcha, including historical experiences and traditional preparation methods, are attracting more visitors and consumers [14]

Core Viewpoint - The article highlights the emergence of Jiangkou County in Guizhou Province as a significant hub for matcha production, showcasing its potential in the global market and the positive impact on local employment and economy [4][27]. Industry Overview - Jiangkou County is referred to as the "world's matcha super factory," with high-standard raw material bases and production lines, including the largest single matcha refining workshop globally [4]. - The expected matcha production in Jiangkou County for 2024 is projected to reach 1,300 tons, generating a revenue of 302 million yuan, and creating job opportunities for nearly 100,000 people in the surrounding areas [4]. Market Expansion - Matcha products from Jiangkou are exported to over 40 countries and regions, including the United States, Canada, Russia, Japan, Singapore, and Saudi Arabia [4]. - By 2025, China's total matcha production is anticipated to exceed 5,000 tons, with Guizhou accounting for one-fourth of the national output [27]. Technological Advancements - The production process of matcha involves over 20 meticulous steps, including shading, picking, and grinding, which are now being automated to enhance efficiency and address labor shortages [16][23]. - The integration of technology in matcha production is described as an "industrial revolution" for the tea industry, improving productivity and quality [23]. Cultural Significance - Matcha, with its rich history and modern appeal, is not only a beverage but also a fashionable element in cultural tourism, reflecting a blend of tradition and innovation [15][20]. - The article emphasizes the importance of matcha in promoting Chinese tea culture globally, with local experts like Wei Yong actively participating in education and product development [25][26].