招商嵩雲序
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郑州招商·林屿境重塑行业样本之路
Sou Hu Cai Jing· 2026-01-06 11:59
Core Insights - Zhengzhou招商·林屿境 marks a significant milestone as the first fully delivered fourth-generation residential community in Zhengzhou, setting a new standard for quality in the local real estate market [1][4][34] - The project has successfully completed its delivery ahead of schedule, demonstrating exceptional product quality and redefining the concept of a "good house" in the context of the current market [1][4][15] Group 1: Project Overview - Zhengzhou招商·林屿境 is recognized as the first complete realization of the fourth-generation residential concept in Zhengzhou, leading a new paradigm in living standards in Central China [1][4] - The project achieved a remarkable sales record of "six launches and six sellouts," and was delivered 270 days ahead of schedule, indicating strong market demand and product acceptance [4][19] - The design incorporates innovative features such as approximately 9-meter-wide dual balconies and private terrace systems, enhancing both greenery and privacy [7][11] Group 2: Market Impact - The successful delivery of the project has led to a surge in demand in the secondary market, with numerous buyers actively seeking properties in Zhengzhou招商·林屿境, highlighting its desirability [15][19] - The project has attracted attention from over 300 industry peers across more than 30 major cities, establishing a benchmark for quality in the real estate sector [23][33] - The brand effect of Zhengzhou招商·林屿境 has extended to other cities, with subsequent projects in Guangzhou and Sanya receiving design awards and sales accolades, demonstrating a strong national presence [19][23] Group 3: Future Outlook - Moving forward, the company aims to deepen its role as a "life service provider," focusing on quality and service to enhance customer experience throughout the property lifecycle [43] - The success of Zhengzhou招商·林屿境 serves as a model for future developments, emphasizing the importance of product innovation and customer-centric approaches in the evolving real estate landscape [33][39] - The company is committed to continuous improvement and adaptation, ensuring that its offerings align with the changing needs of urban living and community engagement [43]
6月量价齐升!“好房子”刺激改善需求,郑州楼市上半年整体向好
Sou Hu Cai Jing· 2025-07-05 19:50
Core Viewpoint - The Chinese government is intensifying efforts to stabilize the real estate market, with a focus on transitioning from a supply-driven model to one that prioritizes resident demand, emphasizing the construction of "good houses" as a key strategy for this shift [1][14]. Group 1: Market Performance - In June, Zhengzhou's total commercial housing sales reached 823,900 square meters, with an average selling price of 10,977 yuan per square meter, both showing year-on-year increases, indicating a rise in both volume and price [1]. - For the first half of the year, Zhengzhou's average commercial housing price was 10,659 yuan per square meter, reflecting a year-on-year growth of 1.42%, suggesting that new home prices have begun to stabilize [2]. - The launch of quality housing projects in June has energized the market, contributing to the upward trend in sales and prices [2][4]. Group 2: Project Highlights - The招商蛇口 project in Zhengzhou has successfully launched 212 units, achieving a sales rate of 92% with a total sales volume of approximately 510 million yuan [4]. - The中海峯境叁號院 project released 132 units, with 87 units sold by the end of June, generating around 500 million yuan in sales [5][7]. - The电建高新华曦府 project has seen significant interest, attracting over 1,500 visitors in just three days after opening its model units [9][11]. Group 3: Future Outlook - The introduction of "good houses" is expected to continue driving new home sales positively in the second half of the year, with several key projects set to enter the market [9][14]. - The concept of "good houses" is not only aimed at boosting short-term market transactions but also serves as a catalyst for the industry to shift from scale expansion to quality competition, which is crucial for restoring market confidence and stimulating demand [14].
郑州楼市年中观察:一周卖了近20亿,开盘现场再现“人挤人”
Sou Hu Cai Jing· 2025-06-24 06:36
Core Viewpoint - The real estate market in Zhengzhou is experiencing a surge in demand, with multiple projects seeing significant sales and a shift towards higher quality housing that meets new "good housing" standards [1][12]. Group 1: Sales Performance - Zhengzhou's recent property launches have been met with overwhelming interest, with projects like Jinmao Puyi Yunhu selling all 127 units for a total of 11.6 billion yuan in just one week [4]. - The Jin Tou Tian Bao Fu project sold 89 units, generating approximately 2.3 billion yuan in sales [6]. - The Zhao Shang Song Yun Xu project achieved a sales rate of 92%, selling 196 out of 212 units for around 5.1 billion yuan [10]. Group 2: Market Trends - The concept of "good housing" is gaining traction, focusing on quality living rather than just basic housing needs, incorporating green materials and smart technology [1][12]. - The emergence of "good housing" is attracting buyers, particularly those looking for high-quality living spaces, with many purchasers being multiple property owners or seeking upgrades [12]. - New regulations and building standards are being implemented to promote "good housing," including changes in how balcony and terrace areas are calculated in building metrics [13]. Group 3: Future Outlook - The year 2025 is anticipated to be a pivotal year for "good housing" in Zhengzhou, with numerous new projects expected to launch [12]. - Real estate companies are encouraged to align with the "good housing" standards to contribute to a stable and healthy market [12].