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南农晨读 | 宠爱上新 广货真行
Nan Fang Nong Cun Bao· 2026-01-24 03:35
Group 1 - The pet industry is experiencing innovation and development, highlighted by the first annual pet industry gala and a specialized forum focusing on industry innovation [3][5][6] - Industry experts and representatives gathered to discuss high-quality development paths for the ornamental aquatic industry, emphasizing "innovation-driven and integrated development" [6][7] - The forum featured authoritative speakers sharing valuable insights, contributing to a wealth of industry knowledge [7][8] Group 2 - Jin Xing Beer has submitted an IPO application to the Hong Kong Stock Exchange, potentially becoming the first "Chinese craft beer" listed on the Hong Kong market [22][23][24] - The company is backed by CITIC Securities and Bank of China International as joint sponsors for the IPO [23][24] Group 3 - The Guangdong New Year dish series is gaining popularity in Shanghai, with sales expected to increase by nearly 200% from 2023 to 2025, surpassing 10 billion yuan in sales by 2025 [32][33][34] - The "Guangdong New Year Dish" marketing campaign is set to launch in Shanghai, showcasing ten signature dishes to attract consumers [34][36]
“捏着喝”的奶茶走红,新茶饮卷起“好玩”革命?
Nan Fang Nong Cun Bao· 2026-01-22 11:00
"捏着喝"的奶茶 走红,新茶饮卷 起"好玩"革命? _南方+_南方 plus 近日,茶饮品 牌"爷爷不泡 茶"推出的"拿捏 可可"系列新品 凭借"先捏后 喝"的独特互动 玩法,引发了一 波消费热潮。数 据显示,其抖音 相关话题播放量 超9000万次,上 市五天首批巧克 力脆皮已被"拿 捏"一空,成为 今冬当之无愧 的"网红" 。 它的爆火,精准 捕捉了当下年轻 人的两大核心诉 求:情绪价值与 互动体验。在注 意力稀缺的社交 媒体时代,这种 自带声音、动作 与仪式感的体 验,本身就是完 美的传播素材, 不仅满足了年轻 人对"日常小确 幸"的追寻,也 爆火背后:当一 杯茶饮成为解压 出口 "拿捏可可"到底 多解压?原来, 该产品在透明杯 壁内附着一层纯 可可脂脆壳,消 费者轻捏杯身即 可听到"咔嚓"脆 响,获得类似捏 泡泡纸的即时解 压感。随后,脆 壳融入丝滑的牛 乳基底,再与咸 甜交织的芝士奶 盖融合。"先捏 后喝",从触 觉、听觉到味 觉,获得了层次 丰富的感官体 验。 提供了一个"可 分享的瞬间"和 一份即时的情绪 价值。 行业风向:"好 玩"正在成为新 战场 随着Z世代成为 消费主力,情绪 价值与互动体验 ...