捷达品牌新能源汽车

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捷达品牌新公司将成立:引入本地投资,2028年前推四款入门级新能源车
Mei Ri Jing Ji Xin Wen· 2025-08-28 15:11
Core Viewpoint - The establishment of a new company for the Jetta brand aims to enhance resource integration, attract local investment, and accelerate the brand's market responsiveness, particularly in the electric vehicle sector [3][4]. Group 1: Company Strategy - The new Jetta brand company will operate as a subsidiary of Volkswagen while maximizing synergies with Volkswagen Group and FAW-Volkswagen [3]. - The Jetta brand's electrification process will be expedited, with plans to launch its first pure electric model by 2026, targeting the entry-level market [3][4]. - By 2028, the Jetta brand plans to introduce four new energy models equipped with competitive electric, digital, and advanced driver-assistance systems (ADAS) features [3][4]. Group 2: Market Expansion - The Jetta brand new company intends to leverage its competitive products and China's manufacturing advantages to explore overseas markets, starting with Central Asia [4]. - Volkswagen Group (China) predicts that by 2030, compact models will account for about half of the new energy vehicle market, with entry-level models around 100,000 yuan being a significant growth driver [4]. - The product planning for Jetta is part of Volkswagen Group's largest-ever new energy product push in China, with plans to launch approximately 50 new energy vehicles, including around 30 pure electric models, by 2030 [4]. Group 3: Local Development and Collaboration - The signing of the agreement is seen as a response to China's high-level opening-up policy and the Belt and Road Initiative, aiming to enhance local operational efficiency and self-research capabilities [4]. - The goal is to create a trillion-yuan industrial value chain encompassing research, production, supply, and sales by 2030, further integrating the Jetta brand into the automotive ecosystem in Sichuan Province and the southwest region [4].
坚决抵制价格战和行业内卷 奋力开创合资合作新格局——专访一汽-大众党委书记、总经理陈彬
Zhong Guo Jin Rong Xin Xi Wang· 2025-08-23 03:50
Core Viewpoint - FAW-Volkswagen continues to lead in sales among joint venture car manufacturers in China, achieving a sales volume of 744,000 vehicles in the first half of the year, demonstrating stable operations in a competitive market [1] Group 1: Strategic Development - FAW-Volkswagen aims to embrace the transition towards intelligent, green, and global automotive production, focusing on long-term customer-centric and altruistic principles while resisting price wars and industry competition [1][4] - The company plans to launch over 20 new models by 2030, enhancing its product line to meet diverse consumer needs in both fuel and new energy vehicle sectors [2] - FAW-Volkswagen is committed to increasing its R&D capabilities, with an annual investment of approximately 10 billion yuan, focusing on electronic architecture, intelligent driving, and other key areas [2] Group 2: Digital Transformation - The company has initiated a comprehensive digital transformation across its operations, enhancing efficiency in production, logistics, sales, and customer operations [3] - FAW-Volkswagen has implemented over 100 smart scenarios in its factories, generating annual revenue of 46 million yuan, and has partnered with Huawei Cloud to create a distributed automotive factory [3] Group 3: Sustainable Development - FAW-Volkswagen emphasizes long-term, altruistic values and sustainable development, implementing a carbon management system and promoting green production practices [4][5] - The company has achieved a 95% efficiency in volatile organic compound treatment and has established "waste-free factories," with several recognized as national-level "green factories" [5] Group 4: Joint Venture and Market Expansion - FAW-Volkswagen has evolved from a single brand to a diverse portfolio of three brands and over 30 models, reflecting its significant role in the Sino-German automotive collaboration [6] - The company has signed agreements for 11 new models, enhancing its product matrix based on Chinese customer demands, and is set to lead the development of new energy products [6] - The Jetta brand is positioned for independent operation and development, leveraging local resources for both domestic and international markets [6]