作为杭州新麦科技有限公司旗下深耕高校市场11年的品牌，掌上大学自入选教育部第四期供需对接就业 育人项目以来，便以"企业校园事业部"的定位，将覆盖全国2800所高校、8万学生代理、7万校园组织的 资源网络，转化为产教融合的"原生动力"。通过定向人才培养、就业实习基地、人力资源提升三大项目 的梯度推进，已与多所高校构建起"教学-实践-就业"的闭环生态。 教育部项目为基，掌大以 "校园基因" 激活产教融合 在定向人才培养领域，与沈阳理工大学合作的"经世领航，管培英才"项目，突破传统教学框架——将校 园代理团队管理、高校品宣策划等真实业务案例搬进课堂，企业高管化身"实战导师"，让学生在模拟校 园市场运营中掌握岗位硬技能。这种"用校园场景教校园人才"的模式，实现了课程内容与职场需求的精 准咬合。 就业实习基地则主打"场景化成长"。温州大学的"AIGC 驱动新电商人才基地"中，实习生直接参与校园 电商矩阵运营，依托现有学生代理网络快速落地实战项目；沈阳理工大学、沈阳师范大学、重庆电子科 技职业大学的基地，不仅提供50万元专项经费支持的培训与补贴，更创新 "双导师制"——企业导师传 授技能，学生代理团长带教校园场景适配，让 ...

从"办不办"的灵魂拷问到"怎么办"的深度扫描，掌上大学(杭州新麦科技有限公司旗下运营平台)官方微 信公众号两周内的风格突变与内容转向，似乎在向校园市场释放一个耐人寻味的信号：这次，可能不只 是问问而已。"领导要我造火箭？？？"——7月24日，掌上大学官微一改往日的工具属性，用这样一个 充满网感的标题，抛出了一个看似天马行空实则指向明确的问题：要不要为大学生办一场比赛？ 这篇 带着明显"用户调研"色彩的推文，因其轻松诙谐的语调在学生圈引发热议。然而，当围观者还将其视为 一次普通的互动或脑洞时，掌上大学在8月2日紧跟着又投下了一枚更全面的"信号弹"——一篇盘点大学 生竞赛的赛事研究。 从风格"变脸"到内容聚焦，这两步棋走得环环相扣，不禁让人猜测：掌上大学，这家深耕校园市场多年 的"老将"，莫非是动真格想亲自下场操盘校园赛事了？ 掌上大学官方公众号此次的风格转变绝非小修小补。长期以来，其内容定位清晰——校园服务信息的可 靠传递者，与大学生群体追求互动、共鸣的偏好存在一定距离。 而近两周的推文，画风突变： 官方公众号风格骤变：从"校园布告板"到"战略沙盘"的悄然转身 标题网感化：使用"造火箭？？？"等有传播力的语言拉 ...

Core Viewpoint - The upcoming 2025 autumn school season is a critical opportunity for the company "Zhangshang University" to solidify its market position and showcase its full-scenario ecological model, comparable in importance to major e-commerce events like Tmall's Double Eleven [1][12] Group 1: Business Overview - Since its establishment, Zhangshang University has focused on the higher education market for eleven years, covering over 2,800 universities nationwide and serving more than 40 million students aged 18-25 [3] - The 2025 autumn school season will see the launch of a series of innovative initiatives aimed at enhancing user experience and increasing brand loyalty, alongside traditional online and offline activities [3][8] Group 2: Roadshow Evolution - The roadshow model has evolved from 1.0 to 4.0, expanding from a simple 10-square-meter booth in 2022 to a 200-square-meter campus market covering 24 cities by 2025, significantly improving user experience and sales conversion [6][8] - The brand's customer acquisition cost has decreased by 60% compared to online methods, thanks to the "experience-interaction-accumulation" model [6] Group 3: Impact of the Autumn School Season - The autumn school season provides a natural audience base for roadshows, allowing brands to efficiently reach target users, while the surge in demand for various products among new students enhances sales conversion opportunities [8] - Zhangshang University plans to conduct nearly 200 offline roadshow events across 24 cities, integrating "on-site self-pickup" and "delivery to dormitory" services [8][10] Group 4: Merchant Expansion and Roadshow Innovations - The number of brands served by Zhangshang University has increased from over 800 in 2024 to over 500 in the first half of 2025, with expectations for further growth during the upcoming autumn school season [10] - Innovations in roadshow activities include themed packages targeting new students' needs and the introduction of the "Zhangda Community" for enhanced user engagement [10][12]

Core Insights - The article discusses the strategic plans of Zhangshang University, a platform under Hangzhou Xinmai Technology Co., Ltd., as it prepares for the 2025 academic season with a new initiative called the "New Student Plan" aimed at targeting freshmen's wallets and mindsets [1][6]. Group 1: Strategic Developments - Zhangshang University has gained significant leverage by being included in the Ministry of Education's supply-demand matching platform, enhancing its collaboration with universities [3]. - The company is transitioning from a traditional delivery model to a "talent supply chain," allowing campus agents to earn commissions while gaining experience and potential job offers from partner companies [3][4]. - The company has reportedly reduced its return rate by nearly 40% compared to average e-commerce platforms, indicating a strong trust factor among students [3]. Group 2: Marketing Tactics - Three core strategies for the upcoming academic season include an expanded "full-scene bombardment" marketing approach, focusing on 24 cities and over 100 schools, and the introduction of a new feature called "Zhangda Community" [4][5]. - The company plans to launch "pain point packages" targeting students' needs in areas such as military training, dormitory life, and social interactions, based on data analysis of student consumption patterns [5]. - Sponsorship of campus events has become a key tactic, allowing the brand to integrate into students' daily lives and increase visibility through high-participation activities [5]. Group 3: Long-term Ambitions - Zhangshang University aims to establish itself as the "total entry point" for campus consumption, leveraging its extensive user data to create a comprehensive ecosystem that includes online sales, agent promotion, campus events, and employment partnerships [6]. - The inclusion in the Ministry of Education's project is expected to reduce barriers for collaboration with universities, accelerating market penetration [6]. - The company is reportedly targeting a valuation of 10 billion yuan in its next funding round, indicating ambitious growth plans and a competitive stance in the campus market [6].

近日，杭州新麦科技有限公司旗下品牌"掌上大学"与多所高校深化合作，通过"企业进校园"与"学生进 企业"的双向互动模式，架起校企协同育人新桥梁。从工作室共建到实训基地落地，从校园活动冠名到 人才定向培养，掌上大学正以创新实践打通教育链与产业链，助力学子"职"通未来。 学生进企业：实战练兵锻造"即战力"人才 2024年7月，"学生走进企业"行动，掌上大学首次迎来中国矿业大学的100位市场营销同学来企业做暑期 参访。 杭州新麦科技通过多种形式强化校企合作，打造"招生-培养-就业"全链条育人模式： 温州大学旗舰版工作室开业：2025年3月28日，掌上大学温州大学工作室正式启动。作为创始人母校， 此次合作旨在回馈温大，为学子提供创新创业实践平台。 冠名校园文化活动：4月19日掌上大学冠名温州大学"掌上大学杯"第二十二届校园十佳歌手大赛，活动 不仅为学子提供展示舞台，更以"音乐+品牌"形式深度绑定校园文化，其中掌上大学商城入驻的品牌如 飞利浦、vivo、漫步者等合作企业借势触达年轻群体，多重曝光，实现品效合一。 2025年初，杭州新麦科技成功入选教育部第四期供需对接就业育人项目企业名单，并启动"就业实习基 地""定向人才 ...