Market Overview - The "one-person meal" economy in China is projected to exceed 1.8 trillion yuan by 2025, with a compound annual growth rate of 15.3% [2][3] - The market is driven by a shift in consumer behavior, moving from mere sustenance to a focus on quality and experience [3][4] Demand Upgrade - The essence of "one-person meal" is not just selling single-serve dishes but addressing emotional and functional needs in an individualized living era [3] - The growing single population, which has surpassed 240 million, along with an aging population, has transformed "one-person meals" from a necessity to a preferred choice [3][5] Consumer Segmentation - The market is expanding due to the precise matching of diverse consumer needs, with key segments including singles, working professionals, and the elderly [5][6] - Singles prioritize convenience and quality, often willing to pay a premium for a refined solitary dining experience [5][6] - Working professionals require efficient dining solutions across various scenarios, leading to the development of tailored meal options [5][6] - The elderly population, projected to exceed 310 million by 2024, is increasingly seeking regular "one-person meal" options driven by health needs [7][8] Product Innovation - The "one-person meal" model is evolving through localized innovations, offering a variety of dining experiences that cater to individual preferences [9][12] - Examples include small-sized hot pot offerings and personalized dining spaces that enhance privacy and comfort [13][14] Space Design Evolution - Dining spaces are transitioning from traditional communal settings to designs that emphasize privacy and comfort for solo diners [24][26] - Innovations include partitioned dining areas and bar-style seating that foster a sense of community while maintaining individual space [26][29] Time Flexibility - The dining landscape is shifting from fixed hours to 24-hour availability, catering to diverse consumer schedules [32][34] - Restaurants are adopting time-sharing models to optimize service during off-peak hours, enhancing profitability [33][34] Conclusion - The "one-person meal" market reflects significant societal changes in China, evolving from a forced choice to a deliberate pursuit of quality living [36] - Businesses must innovate comprehensively in product design, marketing strategies, and user experiences to capture opportunities in this emerging economic landscape [37]