Core Viewpoint - The global automotive industry is experiencing a significant shift in its electrification strategy, with major brands like Mercedes-Benz, BMW, and Audi postponing their electric vehicle (EV) plans, contrasting sharply with previous targets set for around 2030 [1] Group 1: Market Demand and Consumer Acceptance - The demand growth for electric vehicles is slower than expected, with consumer acceptance facing multiple challenges [2] - In North America, consumer acceptance of electric vehicles is lower than anticipated, while Europe shows slightly better conditions [2] - Key reasons for consumer reluctance include high prices, limited range, and concerns over future battery replacement costs [2][3] Group 2: Pricing and Infrastructure Challenges - The average price of electric vehicles remains higher than that of gasoline vehicles, limiting market access for many consumers [3] - European manufacturers have refrained from launching affordable models priced between €20,000 and €25,000 to protect profit margins, which has excluded a significant number of consumers [3] - The need for improved charging infrastructure and consumer confidence in technology is critical for increasing EV adoption [4] Group 3: Industry Adjustments and Future Trends - The initial electrification targets set by automakers may have been overly ambitious, leading to factory closures due to lower-than-expected demand [4] - To drive EV adoption, significant changes are needed, including substantial price reductions, improved charging times, and enhanced consumer confidence in battery technology [4] - The future may see a coexistence of multiple energy forms, with traditional hybrid vehicles gaining traction due to their lower prices and reduced range anxiety [5] - The profitability of internal combustion engine vehicles remains higher than that of pure electric vehicles, potentially slowing the urgency of the electrification transition [5]