Core Insights - The electric transformation of the Chinese automotive market is deepening, posing significant challenges to traditional joint venture brands like Dongfeng Nissan, which is experiencing a restructuring of market dynamics [1][2] - Dongfeng Nissan has shown some positive signals in sales growth in mid-2025, but still faces notable deficiencies in its product offerings and market adaptation [1][3] Sales Performance - Dongfeng Nissan's sales peaked at over 1.31 million units in 2018-2019 but have since declined, with 2022 sales dropping to 920,900 units (down over 20% YoY) and further decreasing to 791,000 units in 2023 (down 14.1% YoY) [1] - In 2024, sales fell to 631,000 units (down 20.2% YoY), and in the first ten months of 2025, cumulative sales reached 480,000 units, a decline of approximately 7.5% compared to the same period in 2024 [1][2] Model Dependency - The reliance on the core fuel model, Sylphy, is evident, with October 2025 sales reaching 34,000 units, accounting for nearly 49% of Dongfeng Nissan's total sales in China [2] - Other brands and models, such as Venucia and Infiniti, are struggling, with combined sales in October 2025 being less than 2,000 units, indicating a lack of market breakthrough [2] Technological Challenges - Dongfeng Nissan is focusing on its electric transformation, planning to invest 10 billion yuan and expand its R&D team to 4,000 by the end of 2026, aiming to launch five new energy models [3] - However, the market performance of its new energy vehicles, particularly the N7 model, shows significant gaps compared to competitors, with cumulative deliveries of 39,000 units in the first ten months of 2025 [3][4] Quality Control Issues - User feedback indicates quality control challenges, with multiple complaints regarding the N7 model, including sensor failures and software issues, leading to a low resolution rate for complaints [5] - The overall complaint volume for Dongfeng Nissan has reached 1,482, highlighting deficiencies in product quality and after-sales service [5]